Marketing Espresso

People don't see everything you're doing

February 22, 2024 Bec Chappell Episode 253
Marketing Espresso
People don't see everything you're doing
Show Notes

You're not alone if you are caught up thinking everyone is following your every move... But the reality check is, they're not.
They're most likely caught up in their own sh*t and only notice about 5% of what it is that you do (stat for effect not actually real.)
So this isn't a reason to get upset and feel like everything you do has no impact or effect...
It is the reality check you need so that you repurpose your content better...

The biggest mistake we make is thinking that our potential customers see absolutely every piece of marketing we put out into the world - because we're so popular right? WRONG.
They will see approximately 50% of it (if you're lucky.) 
So don't get caught in the trap of not putting something in the world over and over again for fear of someone noticing.
No one will notice... we're all too busy caught up in our own lives.
The hope is that we will capture them at the RIGHT time, with the RIGHT message when they're ready to make a purchase decision

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