Marketing Espresso

Algorithm chasing won't save your business

March 07, 2024 Bec Chappell Season 1 Episode 257
Marketing Espresso
Algorithm chasing won't save your business
Show Notes

Where ever there is a social media channel there is a specialist telling you how to hack the Algorithm so you get the best engagement and can have a six figure business.

Today I kinda wanna call bullshit... (sorry) 

How quick are we to forget that these social media platforms exist for the sole purpose of making money off us, the consumer, the user.
So why do we think they're telling anyone outside the fold how to 'hack' the system.
Reality is they're only telling us what they want us to think based on how they're going to make sales...

These gurus are the modern day weightloss fad diet specialists.

The best way to build a business isn't by using hack methods... it's through strategy, research and scaling through methods that are going to ensure the longevity of your business.

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