Marketing Espresso
Your easily digestible, quality shot of helpful marketing advice.
Marketing Espresso is a podcast about marketing strategy, branding, business growth and visibility for modern business owners. Hosted by marketing strategist Bec Chappell, the show explores what’s actually working in marketing right now - from content and email marketing to AI, branding, customer psychology and business growth.
Marketing Espresso
Getting the customer experience right in 2023
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, we chat through the importance of customer experience in marketing with the idea that if you give your customers a great experience, we know from research they'll talk and refer you.
"Marketing should be the fun stuff. It should be the stuff they're like, oh, I can have fun with my brand. I can be cheeky. I can build what I want"
Here are the key takeaways:
1. Why customer experience is so important to marketing
2. How to make your customer experience stand out
3. How to map out your customer journey
Loved this episode? Subscribe + leave us a review and rating.
DOWNLOAD MY CONTENT PLANNER
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative