Marketing Espresso

When was the last time you reviewed your customer journey?

Bec Chappell Season 1 Episode 344

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The customer journey - one of the most important and most overlooked parts of your marketing strategy! 

So today I am delving into the importance of focusing on the customer journey over other marketing efforts. 

Despite the power of word-of-mouth and referrals, many business owners overlook the customer journey to focus on social media and email marketing. 

I share my personal experience of integrating a Friday email download to keep clients informed, addressing the common feedback that clients feel disconnected during project execution. 

Emphasising intentional communication and mapping out every step of the customer journey can enhance customer satisfaction, increase repeat business, and generate referrals. 

Tune in to learn how to create a seamless customer experience that stands out.

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If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
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This podcast has been produced and edited by Snappystreet Creative