Is LinkedIn the social media saviour

Everyone is looking for that silver bullet in marketing... And LinkedIn seems to now be "on trend."

With people flooding to the platform because (and I am sure you've heard it) only 1% of users generate content so you have to be in that top 1% - LinkedIn is now flooded with every man and his dog following the current recipe for success (becoming the worlds best story teller!)

So is LinkedIn really all that?
Will it really save your Social Media strategy?

I express my frustration about the notion that simply following trends or seeking a 'silver bullet' solution will lead to guaranteed success. I emphasise the importance of building a personal brand and being active on LinkedIn, but I argue against relying solely on any single platform. Instead, I advocate for a multi-faceted marketing approach that integrates various channels such as social media, website, email marketing, and more. 

Listen to this episode and my thoughts on where LinkedIn should fit in your marketing matrix! 

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LinkedIn – Bec Chappell
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This podcast has been produced and edited by Snappystreet Creative