People not wanting to pay your prices? With Tahnee Sanders

So you're finding people don't want to pay your prices... Is your pricing strategy wrong OR are you just not positioning yourself right in your marketing? I have Tahnee Sanders on to discuss just this!

Tahnee shares her journey from journalism to entrepreneurship, offering practical strategies to justify your pricing by showcasing your processes, highlighting the benefits of your services, and leveraging engaging social proof.

We delve into specific marketing tactics, such as the importance of consistency in messaging across channels and how to position your brand effectively in the market. 

If you're a service provider struggling with pricing and communicating your value, this episode is packed with actionable insights tailored for you. Learn how to use testimonials to your advantage, create compelling content, and maintain brand authenticity while integrating AI tools into your marketing strategy. You’ll also gain valuable tips on navigating economic impacts on business and the importance of experience in building confidence.

Don’t miss out on these expert tips from Tahnee to elevate your marketing game and attract the right clients. Subscribe now to Marketing Espresso, leave a review, and share this episode with others! Reach out if you have any marketing-related questions.

**In This Episode, You'll Learn:**
- How Tahnee Sanders pivoted from journalism to helping businesses with their media messaging.
- The importance of showcasing your process to justify pricing.
- How to highlight the benefits of your service offerings effectively.
- The power of engaging social proof and testimonials.
- Tips for maintaining consistency in messaging across various marketing channels.
- How to position your brand for different market segments.
- Reflections on navigating economic impacts on business growth.

**Key Takeaways:**
- Communicate the value of your expertise through detailed process explanations.
- Use client testimonials to reinforce the benefits of your services.
- Stay consistent with your brand messaging to build trust and familiarity.
- Align your marketing strategies to position your brand effectively in the market.

Tune in and transform the way you communicate your value! Explore more at The Strategy Studio and connect with Tahnee Sanders on Instagram @TheStrategyStudio and LinkedIn.

Tahnée Sanders, (it's pronounced like Renee, with a T) is a former journalist turned messaging strategist and copywriter who helps service-based business owners clarify their messaging, communicate their value, and attract the right clients with ease.

As the founder of The Strategy Studio, Tahnée brings a real-world, results-driven approach to marketing—helping business owners craft messaging that not only connects but also positions them to charge what

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