Social Media isn't a complete strategy with Tania Fielding

You hear me say it all the time, I even wrote a white paper about it - now I have a fellow Marketier to send you the message! 

In this episode of Marketing Espresso, I had the pleasure of chatting with Tania Fielding, an award-winning marketing strategist with over 20 years of experience. We dive deep into the role of social media within a broader marketing strategy, emphasising that social media is just one piece of the puzzle. Tania shares valuable insights on creating a coherent and consistent marketing ecosystem, understanding the importance of brand voice, and why a well-optimized website is crucial. 

We also discuss the significance of email marketing as a cost-effective way to nurture your audience. Tania provides actionable advice on how to avoid social media burnout and the trap of comparisonitis, reminding us to stick to our unique strategies and stay focused on our own KPIs and goals. 

Have a listen to learn more about how to build a strong marketing foundation that drives real, long-term results!

Tania Fielding is an award-winning marketing strategist with 20 years of experience in senior marketing and promotions roles at media powerhouses such as Nova Radio, 3AW, Fairfax Media, The Canberra Times and WIN Corporation. 

Her career pivot began during maternity leave when she chose to trade the boardroom for business ownership, launching Little Luxe Marketing to help businesses build strong, strategic marketing foundations that drive real, long-term results.

A certified digital marketing professional and three-time national radio award winner, Tania is also a returning judge for the 2025 Australian Small Business Champion Awards and Illawarra Business Awards, solidifying her influence in the industry. She is passionate about empowering women to navigate career transitions, embrace entrepreneurship and redefine success on their own terms.

Connect with Tania on LinkedIn

Little Lux Marketing

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This podcast has been produced and edited by Snappystreet Creative