Brand Marketing Case Studies

Brand marketing - yep, despite being inundated for years with digital marketing trends, brand marketing is coming back! (And so it should!)

Today I am discussing the resurgence of influencer marketing and how it's being influenced by current digital trends. I am going to chat through some recent specific campaigns that have been launched, which use brand marketing and influencer marketing incredibly well together - bonds anyone?

So what matters when you're finding the intersection of brand marketing, digital marketing and influencer marketing? Well the importance of cohesive branding and strategic alignments. 

Bonds' recent campaign leveraging Australian icon Robert Irwin and Nike's female empowerment run are great examples of effective brand marketing strategies beyond traditional digital metrics. 

Think creatively about collaborations and community engagement to amplify your own brand's presence. 

Tune in for insightful tips on making your brand stand out in a saturated market.

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This podcast has been produced and edited by Snappystreet Creative