Marketing Espresso

Why human connection beats AI perfection with Leah Stanistreet

Bec Chappell Season 1 Episode 361

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AI can do it all... So why, when we can use it to produce our next LinkedIn headshot, or our next blog post or our next stock image, would we ever need to invest in photography, content writing or anything creative again? It's a great question and one I think is going to come up more and more.

The temptation to get AI to do it quickly and make us look perfect is hard to resist, but why and how can it damage our brand long term?

I have my good mate, all-round legend and podcast producer Leah Stanistreet, join us to discuss just this...

In a world where it is easier than ever to be perfect, is perfect actually still the goal?

In this episode, we delve into the crucial topic of AI's role in photography and content creation. We discuss the noticeable differences between AI-generated content and content created by real people. Leah and I talk about how AI can strip away the human elements that make stories and visuals compelling and relatable. We touch on the importance of capturing authentic moments, whether through brand photos, podcasts, or videos, and why the human element should never be completely removed from creative processes.

We also explore the new trend of content curation. With so much content flooding the market, the challenge now is to curate high-quality, meaningful content that stands out. Leah offers her perspective on why balancing AI tools with human creativity is essential for producing truly impactful content.

We hope our discussion inspires you to rethink how you approach content creation and encourages you to keep the human touch at the forefront of your efforts.

About Leah

Leah Stanistreet is the founder of Snappystreet Creative, where she helps women in business stand out through strategic brand photography, engaging podcast content, and impactful video storytelling. With over 20 years of experience spanning photography, radio broadcasting, and audio post-production, Leah brings a rare mix of technical skill and creative insight to every project.

Whether it’s capturing authentic brand photos, showcasing your team or event, producing compelling video, or refining your podcast, Leah helps transform your story into powerful, professional content. Her signature approach is warm, playful, and practical - making the process of showing up for your business feel fun instead of daunting.

Because at the heart of every business is a story worth telling - and Leah knows exactly how to bring it to life.

Links
www.snappystreetcreative.com.au

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative