Guerilla Marketing

Have you guerrilla marketing? 

Probably not because all we hear about these days are digital marketing channels!

Well, I am taking it back to a time when creativity and marketing went hand in hand.

How do you stand out in a crowded channel? Create a new channel! 

In this episode of Marketing Espresso, I am exploring the concept of guerrilla marketing and why it still holds power in today's crowded marketing landscape.

Drawing on the early days in my career I am revisiting the bold and creative campaigns that broke the mould - but how can you do this?

Well luckily, I am going to give you some practical ideas on how you can adapt these tactics for your own business - regardless of your budget.

Whether it's creating an unexpected moment in public, collaborating with local businesses, or using playful promotional tactics, this episode will get you thinking differently about how you reach and connect with your audience.

In this episode, you’ll learn:

• What guerrilla marketing actually is (and what it’s not)
  
  
• Why unconventional marketing tactics can still make a huge impact
  
  
• Real examples of guerrilla marketing, including campaign collaborations and creative giveaways
  
  
• How to approach these ideas in a way that aligns with your business and audience
  
  
• Simple ways to scale ideas for different budgets and brand personalities

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative