Fast Content with Bec Hughes

Have you ever found yourself following some online trend for your brand, because everyone else is doing it, and you're worried that if you don't, you'll miss out on some new followers or engagement or whatever everyone else is getting from doing it?

In this episode, I’m joined again by brand strategist and friend Bec Hughes, and we're chatting all things Fast Content (as she has coined these trends), including the pitfalls, plus the performative nature of trend-driven marketing. We revisit the Barbie AI trend and dissect what it revealed about how brands approach social media visibility, pressure to perform, and the true meaning behind engagement.

We explore the ways marketers and creatives can break free from the content hamster wheel by focusing on meaningful brand storytelling and developing a strong, ownable point of view. Bec shares why having a clear brand perspective is one of the most powerful tools in your content strategy, and how it allows you to leverage trends in a smarter, more strategic way.

If you’ve ever felt like you’re creating content just to stay relevant, this episode will help you reframe your approach and give you practical tools to start creating with purpose.

What We Cover in This Episode:

• Why fast content rarely converts into actual leads
• The pressure to “be everywhere” on social media
• How trend-chasing dilutes brand messaging
• The illusion of engagement and vanity metrics
• What thoughtful content actually looks like
• The importance of brand perspective and finding your “TED Talk”
• Ways to critically assess your content before posting

Key Takeaways:

• Posting more doesn't automatically mean more impact.
• Trendy content may get likes, but that doesn't mean it's working.
• The most powerful brands are those with a strong, recognisable point of view.
• Your brand should offer something deeper than just fun or aesthetic value.

Resources & Links:

• Bec Hughes on Instagram: @bechughesbranding
• Website: www.bechughes.com

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
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This podcast has been produced and edited by Snappystreet Creative