Below the line marketing

In this episode of Marketing Espresso, I take a deep dive into the concept of below the line marketing and explain how it can be a game-changer for businesses that are tired of chasing likes and views. I also share a few personal anecdotes from my time at a recent networking event and explain how strategic marketing can be simplified and energised, just like your morning espresso. If you’re ready to embrace more intentional, strategic marketing that builds real relationships and drives genuine outcomes, this episode is for you.

What You'll Learn:

• What below the line marketing actually means
• How it differs from above and through the line marketing
• Why direct, personal marketing is essential for all businesses
• Real-world examples of how these strategies work together in a campaign
• The difference between visibility, brand growth, and ROI in your marketing efforts

Resources & Mentions:

• Collaborate Women (Sydney-based networking group)
• Previous Episode: Above the Line
• My free marketing funnel audit (reach out if interested)

Call to Action: If this episode resonated with you, leave a review, rate the show, or share it with a business owner who could use a more grounded approach to their marketing.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative