Is influencer marketing changing and what to do with those comments into DMs on instagram

In this episode of Marketing Espresso, I reflect on a clever influencer campaign that caught my attention - and why it’s an excellent case study in how brands can blend data, AI and human behaviour in marketing. We cover everything from how micro-influencers are changing the conversion game to using tools like ManyChat for smarter tracking and lead gen.

Whether you're in eComm or services, you’ll take away practical ideas for measuring the ROI of social media engagement, why tracking your funnel data matters, and how human-first content still reigns supreme in an AI-driven world.

What I cover in this episode:

• A fresh influencer tactic that sidesteps obvious advertising
• The difference between vanity engagement and meaningful interaction
• How to track micro conversions from comment to click
• Applying ManyChat and DM automation in a human-centred way
• How eComm and service-based businesses can use data to prove marketing ROI

Who it’s for:
Marketers, business owners, and service providers who want to blend automation with authenticity and move past shallow social strategies.

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If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative