Marketing Espresso

The real cost of running ads on LinkedIn with Stewart Webb

• Bec Chappell • Season 1 • Episode 375

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In this episode of Marketing Espresso, I sit down with Stewart Webb, a seasoned digital marketing expert. Stuart brings deep experience across search, social, and display ads – and in this conversation, we focus on the platform many are curious about right now: LinkedIn Ads.

With Meta becoming increasingly saturated and expensive, many businesses are looking for alternative advertising options. Naturally, LinkedIn – with its B2B reputation and targeting capabilities – is high on the list. But is it worth the hype?

We explore:

  • Why LinkedIn Ads might not be the silver bullet many expect
  • The key differences between Meta and LinkedIn in ad performance and user intent
  • When LinkedIn Ads do work – and when they absolutely don’t
  • The true cost of advertising on LinkedIn (hint: it’s high)
  • How to approach LinkedIn with the right mindset, budget, and expectations

Stewart also shares real client examples, including a recruitment campaign that succeeded on LinkedIn, and gives practical tips for those thinking about giving the platform a go.

If you're a business owner or marketer considering LinkedIn Ads, this episode is a must-listen before you spend a cent.

Key Takeaways:

  • LinkedIn's targeting tools are strong but not foolproof
  • Your ad strategy needs to match the user’s platform intent
  • Focus on value exchange, not direct selling
  • Consider multi-platform strategies for better ROI

Connect with Stewart:

www.searchrescue.com.au

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