Funnels are dead with Bonnie Wicks

In this episode of Marketing Espresso, I chat with Bonnie Wicks, founder of Third House Creative, about why traditional sales funnels are no longer effective and what’s replaced them. We unpack how buying behaviours have shifted, why trust-building is more important than ever, and how to design a brand ecosystem that fosters genuine relationships.

Bonnie shares her approach to helping coaches, creatives and course creators ditch the old linear marketing funnel in favour of a more human-centred, multi-touchpoint strategy. It’s a refreshing and practical take on modern marketing that puts connection ahead of conversion pressure.

Whether you’re feeling stuck in the funnel framework or looking to deepen your brand’s impact, this episode is full of insights on how to meet people where they’re at—without the bro marketing tactics.

Key Topics Covered

• Why the traditional marketing funnel is dead
• The shift in consumer trust and buyer behaviour post-2021
• Why sales journeys are no longer linear
• Real-life examples of non-linear buying journeys
• How to authentically use scarcity without damaging trust
• The rise and fall of bro marketing and templated sales systems
• What a modern brand ecosystem actually looks like
• Why being “bingeable” is more important than being everywhere
• The sales cycle as dating: value, vibe, and soft-touch marketing
• How to embrace mess and complexity in your customer journey
• Rethinking Instagram and where your customers are actually looking for you
• How to build trust with fewer touch points that matter more

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This podcast has been produced and edited by Snappystreet Creative