Your Brand Voice is the key to your AI sounding human

In this episode of Marketing Espresso, I sit down once again with the incredible Leanne Shelton, CEO, AI coach and keynote speaker at Human Edge AI Training. Leanne brings her copywriting background and deep understanding of AI together to talk about something every business owner needs to hear - how to maintain your brand voice in the age of AI-generated content.

We dig into the reality of AI as a marketing tool, not a magic wand. Leanne shares how she went from feeling threatened by AI to embracing it as a creative partner - one that still needs a healthy dose of human oversight. Together, we unpack what happens when businesses sacrifice personality for productivity, why brand voice is the anchor that keeps your marketing genuine, and how to train AI tools like ChatGPT to actually sound like you.

There’s also a healthy dose of honesty in this chat - from the dangers of over-relying on automation, to why pumping out generic, lifeless content can quietly erode your brand. Leanne and I both share real stories from our own experiments with AI, what flopped, what worked, and why the human element always wins.

If you’ve ever wondered how to balance the efficiency of AI with the authenticity of your brand, this episode will help you rethink your approach. Leanne offers practical ways to work with AI - from teaching it your tone, to using it as a brainstorming partner rather than a replacement for creativity.

Key Takeaways & Actions:
Rather than handing your marketing voice over to a machine, treat AI like a junior team member - someone who can help shape ideas, speed up the process, and spark creativity, but still needs guidance. Train it with examples of your work, correct it as you go, and let it learn from you. The best marketing still comes from the human behind the keyboard.

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This podcast has been produced and edited by Snappystreet Creative