Can we stop with the boring content.. please?

In this episode of Marketing Espresso, I’m joined again by the brilliant Michelle J. Raymond, and honestly, every time we chat, it could go on for hours. This conversation dives into something we both feel strongly about – why being “professional” on LinkedIn is often code for being boring, and how that mindset is quietly killing your brand.

Michelle and I talk about the flood of same-same content that’s taken over LinkedIn – those templated posts, over-branded graphics and AI-generated captions that strip out the human element. We unpack how brands and individuals can stand out instead, by showing personality, sharing stories with substance, and creating content that actually connects.

We also explore the psychology behind why so many people feel the pressure to conform online. From comparisonitis and imposter syndrome to the influence of “success templates” that promise engagement but deliver none, we talk about how easy it is to lose your voice when you’re busy trying to fit in.

What I love most about this chat is Michelle’s perspective on embracing what makes you different – whether it’s your voice, your quirks, your point of view, or even your accent. Because at the end of the day, your audience can only connect with you if they can actually see you.

Key takeaways:
 True connection on LinkedIn comes from authenticity, not perfection. The more you play it safe, the more invisible your brand becomes. Your audience doesn’t want to engage with another corporate-sounding robot – they want to connect with people who sound human, have opinions, and bring something real to the conversation.

Actions to take:
 Take a look at your last few posts. Do they sound like you? If not, rewrite one in your real voice – the same tone you’d use in conversation. Strip back the templates, skip the jargon, and tell a story that matters. And if you’re relying heavily on AI, remember it’s a tool, not a storyteller. Your personality is your biggest marketing asset – use it.

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This podcast has been produced and edited by Snappystreet Creative