What to send after someone joins your email list with Evelina Kaganovitch

Email marketing is not dead. In fact, it is one of the most valuable and underused channels in your business.

In this episode of Marketing Espresso, I sit down with copywriter and email strategist Evelina Kaganovitch to talk about email sequences, nurture flows and why so many business owners are still overlooking one of the most powerful ways to build connection and drive sales.

We dive into why email is often more effective than social media when it comes to attention and conversion, and how it acts as a form of insurance for your business. Unlike social platforms, your email list is something you actually own, which means you are not at the mercy of algorithms, reach drops or account issues.

We also break down what a strong email sequence actually looks like, especially if you are just getting started. From lead magnets and opt-ins through to welcome sequences, Evelina shares how to build a flow that nurtures your audience rather than overwhelming them with constant sales messaging.

A big part of this conversation is around connection. Your emails should not feel like a funnel that is pushing for a sale at every turn. Instead, they should feel like a conversation. This is where storytelling, personality and simplicity really matter.

We also talk about:

• how to create a lead magnet that people actually want
• why plain text emails can often outperform highly designed ones
• how often you should be emailing your list
• why building trust first leads to stronger conversions later

If you have ever felt unsure about what to send, how often to show up or how to make your emails feel more like you, this episode will give you a clear place to start.

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