How to Stand Out on LinkedIn in an AI-Driven World with Kate Merryweather

If LinkedIn has been feeling harder lately, you are definitely not imagining it.

Feeds are flooded with generic AI-generated posts, engagement feels repetitive, and there’s a growing sense that everyone is trying to sound the same. But according to LinkedIn expert Kate Merryweather, that actually creates a huge opportunity for people willing to show up differently.

In this episode of Marketing Espresso, I sit down with Kate to unpack what’s really happening on LinkedIn right now, why the rise of AI content is making authenticity more valuable than ever, and how businesses can stand out by leaning harder into personality, perspective and human connection.

One of the biggest takeaways from this conversation is that LinkedIn has never actually been easier for people willing to be real. While content production is increasing, much of it is becoming generic and forgettable. Kate explains why being a “breath of fresh air” on the platform matters more than perfect strategy and how the businesses building trust are the ones showing more of the human behind the brand.

We also talk about the pressure many people feel to sound “professional” online and why that often translates into sounding incredibly boring. Kate shares practical advice for finding your own voice, building confidence on LinkedIn, and creating content that genuinely sounds like you rather than something generated by AI or copied from everyone else in your industry.

This conversation also dives into:

•  Why AI-generated content is making personality more important 
•  The difference between visibility and genuine connection 
•  How to build trust and likability through LinkedIn 
•  Why personal branding matters more than company pages 
•  The role video content will play in LinkedIn’s future 
•  How to approach LinkedIn if you’re a business owner or employee 
•  Why referrals are one of LinkedIn’s most underrated opportunities 
•  The problem with generic engagement and “AI slop” 
•  How to make content feel more human 
•  Why consistency matters less than long-term visibility and connection 

We also have a really honest conversation about business right now. The reality is many business owners are feeling the pressure of economic uncertainty, changing consumer behaviour and increased competition online. Kate shares how she’s adapting her offers to meet the market where it currently is and why visibility still matters, even when people are buying more cautiously.

One of the things I loved most about this conversation is that it wasn’t about hacks or chasing algorithms. It was about building a sustainable, human presence online that people actually connect with.

Because ultimately, people still buy from people.

And in a world full of AI-generated noise, personality, honesty and perspective are becoming your biggest competitive advantage.

Connect with Kate:

https://www.skool.com/show-up-school 

https://www.linkedin.com/in/katemerryweather/

https://www.katemerryweather.com.au/

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative