Marketing Espresso
Your easily digestible, quality shot of helpful marketing advice.
Marketing Espresso is a podcast about marketing strategy, branding, business growth and visibility for modern business owners. Hosted by marketing strategist Bec Chappell, the show explores what’s actually working in marketing right now - from content and email marketing to AI, branding, customer psychology and business growth.
Marketing Espresso
How to prepare your business for a big life change.
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What happens to your business when life requires you to step away?
In this episode of Marketing Espresso, I’m joined again by Michelle Broadbent to talk about something very relevant to me right now: preparing a business for a major life change.
With a baby on the way, I’ve had to look objectively at what happens when I’m no longer available for every meeting, decision or task. But this conversation goes well beyond maternity leave. The same principles apply if you’re planning a sabbatical, dealing with health issues, moving, taking extended leave or simply wanting to step out of the day-to-day and operate more like a CEO.
We talk about why an external deadline can expose the blind spots in your business, how to identify what genuinely relies on you and why documenting processes before you need them can reduce an enormous amount of mental load.
We also explore the financial side of stepping back, reshaping services, communicating clearly with clients and your team, and deciding what genuinely deserves to stay in your business.
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How to work with me:
1. Marketing foundations and strategy consultation
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This podcast has been produced and edited by Snappystreet Creative