Girl Means Business

What Photographers Can Learn from Taylor Swift’s Marketing Genius

Kendra Swalls

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Taylor Swift isn’t just breaking music records — she’s rewriting the marketing playbook. From sold-out tours to her jaw-dropping New Heights podcast debut, Taylor knows how to build connection, create hype, and keep fans coming back for more. And guess what? Those same strategies can help you grow your photography business.


In this episode of the Girl Means Business Podcast, we’re breaking down Taylor’s smartest marketing moves and how you can apply them as a photographer — without needing a stadium tour or millions of followers.

You’ll learn:

✨ How to create a loyal client “fan base” that keeps coming back year after year.

✨ The art of storytelling and anticipation (and why it works just as well for mini sessions as it does for album drops).

✨ Why exclusivity and personal connection are the ultimate marketing tools.

✨ Creative ways to borrow Taylor’s playbook to stand out in your local market.


If you’ve ever wished marketing felt more fun (and less like a chore), this episode will inspire you to think outside the box and channel your inner Taylor. 🎤✨

🌿 Join the waitlist for The Greenhouse Coaching Membership—a cozy, high-impact space for photographers who are done doing it all alone.

Get coaching, community, and a marketing plan that actually works (without relying on social media).


Join the Waitlist → https://girlmeansbusiness.myflodesk.com/greenhousewaitlist

Support the show

Join The Marketing Collective FREE Facebook Group for Photographers

https://www.facebook.com/share/g/1Bt71yqEg4/

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Got a burning biz question?
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

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💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

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🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

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Let’s Be Business Besties!

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