Toni Jones
Toni Jones is a journalist, social entrepreneur, and the founder of the Shelf Help Club, the world’s first personal development book club. After navigating her own path through burnout in the high-pressure world of news, Toni dedicated a decade to the study of self-improvement—reading over 1,000 books and interviewing influential voices like Gretchen Rubin, Steven Bartlett, and Paul McKenna to find what truly resonates. Today, she leads a global community of over 25,000 people, helping them move from just consuming ideas to actually living them. Toni’s debut book, "YOU (A Beginner’s Guide)," launches this May in partnership with The Pound Project. In it, she distills a mountain of wisdom into a practical, three-part framework for meaningful change: Available exclusively May 5–26, 2026, at poundproject.co.uk/you.
- Inquiries: david@kindcomms.online