#70 Trusting the Unknown: The Unapplauded Gift of knowing When to Let Go with Christine Moseley

Christine Moseley is the founder of Full Harvest AI, the B2B agentic solution for the food supply chain. Over the past decade, she raised $50M in venture capital and scaled the company to over $100M in cumulative revenue, helping reduce on-farm food waste at a meaningful scale. She recently transitioned to the board after 10 years as CEO to pursue her next passion of helping women scale their businesses and health. 

An entrepreneur since age 17, she first started a music education non-profit, Musical Empowerment, which is still growing nationally almost 25 years later.  She began her career at Maersk and Procter & Gamble, building a foundation in global operations and marketing. Later, she helped scale Organic Avenue, an organic food & beverage startup, where she learned about the inefficiencies in the food system that ultimately led to founding Full Harvest. 

Christine earned her MBA from The Wharton School and her undergraduate degree from the University of North Carolina at Chapel Hill. Some of her accolades include being recognized as an Inc. Top 100 Female Founder, EY Entrepreneur of the Year finalist, and WEF Tech Pioneer. Personally, she grew up as a competitive pianist and ballerina, adores her Cavapoo, and is currently on sabbatical traveling the world to add to her 60+ passport stamps. 

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Transcript

SPEAKER_02 1:19

Yay! Welcome Christie!

SPEAKER_00 1:22

Thank you so much for having me.

SPEAKER_02 1:24

I'm so happy to have you. Um sorry, and I also just thought about just think about how many things needed to happen for today to happen. I know. So not just in terms of live and traffic, and you know, but like you and I only met about I don't know, a week ago or something.

SPEAKER_00 1:44

Yes, yeah, in a sauna.

SPEAKER_02 1:46

In Asuna, where all the best things happen, right? And so I just thought about it just before when you were on your way here. I was thinking, think about how many times in your life if you if you look at the big globe and you see you and you see me, yeah, right. We've never met before. Yeah, we're kind of similar age.

SPEAKER_01 2:01

Yeah.

SPEAKER_02 2:02

So for the sort of 40 year plus, yeah, we've both been like little ducks and a big chessboard, going here, going here. When I said no to stuff, and you said yes, and you said no, and and then at some point it's like there they are. Yeah. And again, our meeting was in Asana. Could have been anywhere else, but you know, yeah, yeah, it was. So anyway, um, dearest listeners, um, very welcome, very warm welcome to the gorgeous Christine. Um, I obviously met you before I met your CV, but listeners out there that are like, okay, Josie, Christine is gorgeous, but now why is she sitting in your sofa today? I am gonna read out your bio and I would love you to just receive it. And also I was thinking about today because it's so special. I'm so honoured to have you here, and I'm hoping that today's conversation will be you know another way to celebrate your life story and your life's journey so far, you know, um, which is something I know we both feel that you know should be encouraged more in society. Yes, absolutely. So, without further ado, dear listeners, this is who Christine is on paper, and then we'll uh we'll dive a little bit deeper. So, you are the founder of Full Harvest AI, the B2B agentic solution for the food supply chain. Over the past decade, you have raised $50 million in venture capital and scaled the company to over a hundred million dollars in cumulative revenue, helping reduced on farm on farm food waste at a meaningful scale. You've recently transitioned to the board after 10 years as a CEO to pursue your next passion of helping women scale their businesses and health. Yay! You've been an entrepreneur since the age of 17 when you first started a music education non-profit called Musical Empowerment, which is still growing naturally almost 25 years later. You began your career at Mask and Practor and Gamble, building a foundation in global operations and marketing. Later you helped scale Organic Avenue, an organic food and beverage startup, where you learned about the inefficiencies in the food system that ultimately led to the founding of Fall Harvest. You earned your BMA from the Wharton School and your and your undergraduate degree from the University of North Carolina at Chapel Hill, and some of your accolades include being recognized as an Ink Top 100 female founder, E. Y entrepreneur of the Year Finalist, and WEF Tech Pioneer. And that if that wasn't enough. Personally, you also grew up as a competitive pianist in Bellarina. You adore your Kaboo and you're currently on a sabbatical traveling the world to add to your 60 plus passport steps. And I guess it's during this big travel that you and I that takes us up to where you are today. So welcome, welcome, Christine! Amazing to have you. Um so I wanted to do what I always do. I always ask people to go back in time, just so we can understand a little bit about where you're from and what kind of environment you grow up in. So if you want to share, you know, maybe what kind of belief systems, what was what was really valued in your home.

SPEAKER_00 5:29

Yeah? Yeah, so I grew up in a town called Brayton, Florida, near Tampa. Um, I think now I appreciate it more, but at the time it was a pretty small town, it's grown a lot. Um, very diverse, half retirees, um some immigrants because Tropicana orange juice is there, uh, Nicoletary Tennis Academy, so people globally come there to learn tennis and then the beach. And um, my parents were still together 45 years, um they raised us very uh conservatively um in the church, and my um dad, who's a lawyer, was always very invested in service, so um he was as a side thing president of the Boys and Girls Club, uh President of Iguanas always grew up uh volunteering with him and giving back, so that was a very big thing that I grew up with. Um and my mother, I don't think I realized how unique of a situation it was until I read Lean Inn and I kind of laughed, like, wait, women have to be told this stuff because I didn't realize, and like maybe that's why people have always been like, you know, why is Christine, you know, so outspoken and you know, doesn't ask for permission for things. But I grew up with uh a mother who was a CEO and founded a company since I was young that I helped intern and work for her during the summers as she built it, so I got to see it firsthand. Um, she's been doing that almost 40 years now. And um she was the breadwinner, so she paid for most things growing up, and so I just never really understood how unique that was. And um, so I think that um, you know, I I once heard one of the presidents of one of the big women-only uh universities in the in the US speak, and it was some crazy stat where she said, you know, only two percent of women in the US go to um all women's colleges but or or boarding schools, but 50% or more of the women in the United States that are on public boards or government positions went to those schools. And she says it's because when they're young, when they find their voice, they never lose it as a woman. And I feel very fortunate because I think inadvertently that's sort of what happened with my having my mom as a CEO. I think I learned to have a voice, and I just never really lost it, you know, from that. Thank God for that. Yeah, so I I really ended up being sort of a perfect combination of my dad's impact on the world and then my mom's sort of you know drive. And I always realized that or thought, you know, well, if my mom's a CEO, I have to be as successful as her or more and really do something in the world. So that was sort of the foundation of the environment I grew up in.

SPEAKER_02 8:33

Amazing. And let's take you into the ballet and piano world because obviously that's something we shared, which we all found out in the sauna. Yes, no. So, how did you was that something you know, did did your parents enrol you in those kind of classes, or was it something that you, you know, were sort of pursuing yourself? Like how did that handle?

SPEAKER_00 8:54

Um so separately I have an identical twin, which I think is also very unique.

SPEAKER_02 9:00

I'm gonna I'm just gonna have to like pause for something. You don't know this about me. I am fascinated by twins. And it's sort of well because you're like just the second twin twin, twine, twin, that I had on like a few weeks ago as well. Okay, no.

SPEAKER_00 9:13

So I think that also had a big thing in my growing up because um I was just talking to somebody about this yesterday. I mean, one, um it's helps you become very competitive, especially when it's the same gender. That's why you see the William sisters, the Wing of Washing twins, you know, they're all um very successful because I think you have a built-in competition. Um, so we were very competitive, so that helped me in a lot of ways. Um, but they've done studies on this now, and I've watched documentaries, and basically, twins that are separated at birth actually end up much more exactly alike when they meet later in life, like they pursued the same jobs and you know, um lifestyles, and then when they lived together because of competition. And so one of the things that happened when we were younger is um because we didn't want to be so competitive on everything, uh, my sister found out that you know she liked art, and I my grandmother um was a music teacher, so I started taking lessons of piano with her when I was starting five years old. And um separately, I just loved to dance. Um, you know, we started when we were young, and then I kind of kept pursuing it. My sister kind of bowed out, and so we kind of decided okay, art is her thing, and piano and dance uh are my thing. She did piano for a bit, but um, to this day, you know, I was the one that became very competitive in those things, and she's now a phenomenal architect and has paintings all over our house. And what's funny is I still draw stick figures because she just would get, you know, you know, kind of uh protective, just like I would of you know, you're not allowed to take art classes. So who knows? Maybe deep down I'm a phenomenal artist, but I just never pursued that.

SPEAKER_02 11:04

No true, but also why don't you know what I mean? Two things. First of all, you're talking about competition as something like from the perspective of something really positive, which of course it absolutely can be, right? Yeah, and I love that. And secondly, I also loved it the way that you guys sort of like decided to collaborate. It's like that was a team. That's gonna be your which most most most of the time as a human being, we don't, I don't think we really fully grasp that until we start having intimate relationships, and then even that can be really hard, right? You know, so the at such a young age, the two of you were like, you want to step and downs, right? But then you were like, okay, you look up to that, oh so interesting.

SPEAKER_00 11:51

But it's and it's manifested it for myself where um because I didn't do art, I still love art, so I love going to modern art museums and I'm passionate about art, and you know, she's been surprised of how do you know so much about art? I'm like, I think because we're identical twins, and I still love art, I just am not, you know, actually doing the art myself.

SPEAKER_02 12:10

So absolutely amazing. And then when did the whole mask thing happen?

SPEAKER_00 12:16

Yes, and how, yeah, so um funny story, you know, life is shoots and ladders and trying things and realizing what um you know you're good at what you like, and I funny enough, um you know, when you're young, you think you're gonna be one thing, I wanted to be a teacher, and then um, and this will all come full circle, but then I also loved helping people, so I thought I was gonna be a doctor, so I started college um pre-med, so I went halfway through college um being pre-med, and then I realized that I could not dissect an animal, so I had to actually leave the lab, and that was sort of the moment in the bathroom where I was like, okay, I can't do this. Um, and I just spent half of my college taking the hardest classes, but you know, I went to a school that purposely had good, you know, other schools. Um have phenomenal UNC chapel also has a phenomenal business school, so it was like, okay, I guess my other interest is since a young age. Um, my parents really encouraged traveling. I studied abroad in Japan when I was 15 years old and learned Japanese, and so I was like, my other passion is international business. So I want to see if I'm interested in that, and so switched to the business school. And funny enough, Maris came to the college uh campus um for their program, which unfortunately didn't outcut, but was one of the top Fortune 100 global management training programs where I mean it sounded like my dream. I'm not I wasn't super passionate about supply chain at the time, but I spent like a hundred thousand dollars on each person where it was a two-year training program. You travel around different cities learning the company and then taking classes at night. And if you passed the two-year program, you would get to go anywhere in the world for two years. And they invested in language classes, and for me, that sounded way more interesting than investment banking or consulting that my friends were going into. I've never really done things for money. Um, I've always taken the path less traveled, and everyone thought I was crazy. Like, why aren't you going into investment banking or consulting? But it was just what called me. And so for five years I went through their management training program. I was in South Africa for two years, which was some of the best times of my life. Um, I have such a special place in my heart for Cape Town, South Africa. Um going back after 10 years later this year, I'm very excited. Um, but yeah, that's what really got me into the you know business operations, marketing, um strategy world. And so um, yeah, yeah. But it was just kind of random.

SPEAKER_02 15:05

No, I I love it, and you know what I also love is like again, I always like to just relate it back to what is relatable to me, right? And I'm always like, because because listening to your story, it's just thing of like it feels to me as if you've always whatever opportunities came into your spheres, you've gone, is disaligned with me, even when you were super young and you might not have been really like conscious about what it was and how you your method, yeah. But that thing of we can look at, you know, lots of other people could have been in your position and for whatever reasons, limiting belief systems, you know, whatever was going on in their life, they could have not even seen the opportunity when it was there.

SPEAKER_00 15:43

Totally, you know what I mean? Yeah, okay. And I was just gonna say, um, I realized that kind of theme in my life. The biggest risks I've taken were because I knew in my gut. I do I couldn't explain it. Some of them were insane, and I could, you know, um tell you some of those biggest decisions, but um uh it's just I knew, and I think sometimes I I'm not saying I'm perfect at listening to my intuition or gut all the time, but this is when it was like screaming at me, and I do wonder sometimes if other people um you know can tune into that more if they wanted to. Um, but um what's kind of taking one step back is that um this sounds crazy, but my whole teenage, middle school, high school years, my mother was trying to beg me to take over her business later in life in finance. And um I'll never forget, I was 13, and I said to her, I know this sounds crazy and maybe arrogant, I don't know if everybody feels like this, but I can't take over your business because I know that I'm supposed to start a company to help save the world. And these books, and here like I just remember this so this early, and I'm like at the time I just was like, Am I and is this really what everybody feels like? Am I being arrogant? Why do I feel this way in my bones? And I didn't know what that meant, but I just knew I had some sort of calling, and I think um, you know, we'll get into it a bit more, but um since I was 13, I was always wondering and looking for that, and so you know, again, shoots and ladders, it's like you know, I did go the pre-med route because you know, at that time I thought, you know, I wanted to be a doctor, but then it just didn't feel like it was the right path. And then um, you know, I was like, well, always searching and wondering what this idea was, and part of the reason I also went to Amerisk is I learned that they were one of the top companies to train CEOs, like a lot of big Fortune 100 companies got their, you know, some of their CEOs from top business schools, and the top business schools hired a lot of NERSC trainees, or sorry, um, you know, accepted them. And so I was like, well, you know, until I know what the idea is, I should train to become a good CEO. Um, and so that's why I sort of went that path. And if it worked out to be a company CEO instead of my own CEO, then that then at least I'm on that path as well. But um, after working at MERSC and then at business school, um at an internship at Procter ⁇ Gamble, that was that summer at Procter ⁇ Gamble at a phenomenal company, but that was where I was like lying in the sand. I am not a big company person. This is everything against my entrepreneurial you know personality. And I knew that that was the last time I was ever gonna work for a big company, um, and then became full on of okay, I need to figure out what this idea is, and I need to I'm gonna regret it if I don't fully focus this. So I was one of the few people from former business school that graduated saying I was gonna start a company instead of taking a big job, no plan, no um, you know, probably way less savings than most people, but I just knew it was now or never. Um, so that kind of is was the beginning of like the whole full harvest journey after business school.

SPEAKER_02 19:17

So yeah. Absolutely loved that, and again, you know, for listeners art day, I just think you know, like the the way that you since such a young age, and I know you said 13 when you had this specific experience with your mother, and the courage it must have taken to say that because obviously you knew it was your mom's dream, her hope, her please do this thing. Yeah, and it's very teen to have that such a start to feel a sense of purpose that is so beyond yourself, yeah, and therefore you've got I think you know that really helps to have that courage to say what you've got to say, right? Yeah, because it's in and again it's similar to me, because it was never like I always say later in life, I I guess I had a better better way of articulating than when I did personally when I was 13 or 10 or 9, but I'm I'm always like it's so much bigger than me. It is, and and when you know in your gut that it's so much bigger than you, whatever is that sense of destiny that you are a part of, again, it's a collaboration, yeah. And the way that you said I'm here to create a company that will save humanity, that will save the world, right? You didn't say I'm here to I'm here to one woman-handedly, yeah, yeah, right? Yeah, yeah, which I think is so much of what a lot of people can fall into, right? And it's so overwhelming, but that thing that seems so such a young age, you know, such a young little you.

SPEAKER_00 20:36

Yeah, and I think to kind of tie it all together, um, you know, is you know, cliche as this may be, you know, I was really inspired by Steve Jobs' commencement speech around you know, connecting the dots here in life. Oh my god, I used that in my article. I know, and and but but truly, this is what I would say is that when I look at the biggest, like, you know, they call it crucible moments in your life, those were the moments where one, it was the road less traveled, two, I had the biggest gut intuition, and three, I didn't know why, but I followed it. Every single one of those. One was um, you know, switching to business, one was um choosing to go to Marsk, one was choosing to go to South Africa. That was very controversial. My family was not happy because I could have gone to Japan or Italy, more safe options. Um, one of them was to um, you know, move. Uh I had was in New York working at a food startup after business school, packed up my packed up all my stuff and moved everything down to Florida to try to start a business then. And no joke, after driving my stuff in the ice and snow from New York to Florida, three weeks later got a phone call about helping scale a food startup in New York. And it was insane. And I was like, could you not have asked me four weeks ago, you know? But I said, Mom, dad, I don't know why, but my gut is telling me, even though this is insane, I have to go. And that was Organic Avenue. So I packed a suitcase, left all my stuff in Florida, and went back to New York for another year and a half. And all of those moments, um, and business school. People questioned business school and yada yada. But now, when I look at what got me to the idea for full harvest, I had to work at Organic Avenue. It was how I found out the problem. I had to work at Mares, even though it wasn't like, you know, the number one thing I was looking for was working for supply chain logistics. All of those things, international um experience, you know, operations, marketing at PNG, was the perfect stepping stones to get me to be able to not only come up with the idea for a hot flower, but be able to uniquely solve the problem and scale it. And so it's just it was always hindsight. But the point is that you know, you really critically should just have faith and trust and listen to your gut because you just don't know and you won't know until afterwards, and sometimes you'll be 10, 20, 30 years older. But um, it is leading you down the right path.

SPEAKER_02 23:11

So no, a hundred percent, and so well put, and I and just to add to that, as we like to add to each other's sentences, is all. Positive thing of like and you couldn't have known any earlier because you didn't, and you weren't the person you needed to become, not just from the from the you know the business perspective, the marketing, the all of this the embodied lived experience, but also you hadn't yet fully created the full motivation, yeah, but to that inner sense where you go, like I can no longer not do this thing, and I think this is you know, it's it's always through sadly, but it is that's a human experience, it's through contrasting experiences in life as well, right? Like you see things in life, and when you're seeing things enough, it starts to move you to the point where you go, I've packed up my whole bag, like you see if you kind of remember how many hours you drove down in the snow your whole your whole life packed up in their car only to get the phone called, and the first thing you go is like, yeah, it's completely irrational, I'm coming back. Like, like that's I'm gonna do something.

SPEAKER_00 24:10

And and I'm and I'm I'm sitting here presenting because I'm like, this is why you're here to see, you know, like yes, you know, yeah, and you know, I think too to what you're saying is like it's also going through the sheets and ladders of what finding out what you don't want, like finding out not being a being being a doctor is not my path right now, at least or maybe forever. Um, you know, um just with you know, even previous business ideas I had, they didn't work out, you know, getting these um rejection, you know, is a way of also learning what's not meant for you, you know, and you have to like fire fast and move on because you know it's keeping you from what is meant for you, you know.

SPEAKER_02 25:00

100%, and that just goes, I mean, I don't need to highlight that, but for listeners out there, you know, because sometimes I think I I always worry that listeners can, you know, they meet you, and it's like, well, it's all great Christine living, you know, like from the God, but then it's there, you know, it can feel unrelatable at times, and it's just that thing of like, you know, take it down to the very micro detail of your everyday life, right? So you get a Jewish, you don't like it. Maybe you don't need to drink it, you know, let it go. You have an interaction with someone, doesn't matter if it's a personal friend, it's someone else's friend, whoever it is. If you are not in a good spot and you have the capacity, the ability to release that person, you release that person, you don't even second guess it's done.

SPEAKER_00 25:41

100% it and and this is not to say I'm I'm it hearing myself and it makes it sound like I have it all figured out or I knew these things and it all worked out perfectly. I ran at Full Harvest for 10 years, and I've been recently reminded in hindsight and listening to speakers and things, I'm like, man, there were so many times I self-abandoned, and so much pain and agony that went into that self-abandonment. And it makes me like devastated for myself to be like, oh Christine, why did you do this to yourself? And I think so, you know, I even made a million mistakes with, you know, even if I did at times make the right one for bigger things, day to day, I did not listen to myself or put myself first and fire fast, you know, literally and figuratively. Um, and let me tell you, it you know, it wears me out over time, and it's a very, very, very painful thing. And you know, I've been going through burnout lately, and I think a lot of it has to do with not listening to myself. And so I think it's always a good reminder in all situations that you know to be a bit ruthless about protecting your peace. Um and just having faith, I think that's the thing. I lost the faith of it will mean if I jump off this clip and I don't have the answers. The number one thing is that if you follow what you know is in your bones right and best for you and your health, it will work out and actually better. You just have to take that out of the faith, and that's what people are scared of, and that's what I was scared of. So I just tried to control it or I didn't trust it. And you know, my favorite phrase now, again, of course I only learned it in the last year, is do not let short-term discomfort cause long-term dysfunction. And it's so true. Anything you don't want to deal with because of discomfort because we're human and we don't like discomfort or we have fear will always eventually happen. That's just life. And in fact, it'll actually get worse over time, and you'll have wasted all that time in dysfunction. So you just have to replicate and just say, This is not working, just know that it will be uncomfortable at some point eventually. So just get it over with and give yourself all that time back and your life back because we deserve to be happy and at peace and joyful. So that's been a very big lesson for me over the last year or so.

SPEAKER_02 28:24

Oh my god, my heart reaches out too, and I and I can so relate, and I think also it's also just a thing of like um, oh I had something so wonderful to add to that, and now I got paused. Um, yes, you know, these are really, really, really big things that you're sharing because you know, it's the exhaustion, it's also the um, it's also the the the loneliness because it's a lonely place when again people can look at you from the outside and go, waah during the process. And then inside it's like, oh, no one else really, you know, like I'm the only one who's here and my eyes are closed, and no one else is watching. I'm the only one with me at 2 am in the morning when I'm waking up because I haven't, you know, worried about this thing, I haven't figured out this thing, I feel alone, whatever it is, right? The human being experience and depth thing of like, oh, this is what I wanted to say. Our greatest strength will also always be our greatest challenge, and once that challenge has not been it's not been conquered, but it's been embodied, right? So you notice that thing of like you have always had a natural tendency, ability, let's call it ability to look for the beauty, the opportunity, the positivity. I will make this work, right? And I'm exactly the same, and there's that thing of like I'm gonna give you like everything right now. Like a personal thing, if you can't make it work a hundred personal. So I'm just taking the micro and turning it into the the map and turning it into the micro, right? Give you really basic examples, not even about it's not about other people, it's not about career. Really basic example because I love a basic. So I don't know if you've ever done this. Have you ever bought a pair of shoes? And you had you're in the shop and you're like, maybe they weren't quite the shoes you wanted, but they're a bit cheaper, or somehow there's a pair of shoes, you know. Maybe if you were really young, I've done this and I did it a lot of times. And I was like, it's fine, I'll just put them in salt. I'll give some salt and then I'll spray paint. And we're gonna run again. We have the creative will that will make it work, right? And then you wear the shoes and all of a sudden this like it's raining because you've like you've got any of the neighborhood when it always rains, and it rains and the spray paint, so that's when they dribble down the street as you're walking. Your shoes actually bought the boots, but actually they weren't waterproof, you know. And then when you go home, you're like, it's fine, I will make it work. Yeah, so then your whole life becomes this project of I will make it work, right? And so I know it's really basic example, but that thing of like maybe I I don't need to hang out with the person where I will make it work, or the project where I'm lit I'm pushing something uphill. There's a huge difference between being disciplined and sticking to something that you deeply believe in, it's deeply aligned with your values, and yes, of course, there's challenges and difficulties because hey, welcome to life. But the opposite where you are sticking, you're not glued to something, yeah, that is just pushing you down.

SPEAKER_00 31:41

Yeah, a hundred percent. So knowing when to leave, knowing when to stop. And I um I have an example of this with Universe Harvest, which I don't talk about a lot, but I went six to nine months in the wrong direction first, and I had very little savings, so I basically almost went broke trying the wrong thing, and I didn't pivot fast enough. And but the story I was telling myself was oh, everybody says starting a company or being a founder is hard. So it's supposed to be hard, it's really painful, it's not working, it's not working, but you're supposed to keep going. But then when I finally had sort of a moment of where I was extremely depressed, I went on a trip with my family. I was like, truly, it was it was like a crucible moment where I was like, okay, I've got a few months of money left, and then I don't have money anymore. Um I know in my bones that I'm on to, you know, I kind of discovered this food waste problem. And so the first idea was around food solving food waste, but in a different way. And I'm like, I don't get it. My whole life since I was a teenager, I've known I was gonna start something. I figured out this food waste problem, I got goosebumps and knew that this was the thing I was meant to come and do. I'm trying, I know it's not supposed to be easy, I'm pushing, I'm pushing, I'm pushing. Why is this not working? And I'm running out of money. And so I hit such a wall and became so depressed because I was like, what am I missing? And I took a week with my family and I said, I am not getting back on that plane to San Francisco until I know what I'm doing. I'm either going, I can't half do anything anymore. It's just so exhausting. I'm either gonna be fully in on this idea for a little bit longer until I run out of money, I'm gonna pivot to something that's been kind of creeping up in my head of like something I'm scared of that I think is actually what's really needed, or I'm gonna go get a job. And um, I'll never forget, it's like crazy to think about. But we had a one-day layover with my family. We were in France um in Oslo, and they had to leave, but I stayed for 24 hours because I had friends there, and it was my mom and my dad and me on a wall in front of the Nobel Peace Prize Museum in Oslo. And I was like, I can't leave tomorrow. I don't know what I'm doing. And I told him, you know, I have this other idea where it's using technology to connect, you know, customers and businesses, but I don't know anything about tech. I'm not a technical, I have no idea what I'm doing. I know tangible goods, I know CBG, I know products. Um, and my dad's like, Christine, you've always been a connector your whole life. That's your gift. You always bring people together, you travel the world and live places and brought people together. Your nonprofit is a problem and a solution, and connecting it. Just view this idea as connecting and doing what you do best, buyers and suppliers, and hire the people to build the technology. And it was him saying that that just I was like, okay, I can I can do this if I think about it that way. And so I spent that day going to the Nobel Peace Prize Museum. I sat there adjourning, and that was the day I came up with the name Full Harvest, which was 11 years ago, almost the day, July 28th, and um I got on that plane, I had four months of runway at left, five months. And I later heard that Jim Carrey has a similar story. Um, but I was like, okay, I have to launch by January 9th or first, because otherwise I'm out of money. And I ended up launching January 9th, so a few days later, but I put together the whole company in like four months. And what I realized is once I pivoted, sort of the rest was history, because then everything was in alignment. Everything came together and worked out, and I was like, oh, entrepreneurship is supposed to be hard, but in like long hours, and you know, having to constantly put fires out and and you know, just pushing a rock up a hill to some degree, but it's not supposed to be that it's just like not working no matter what you do. Like if you have you know product market fit or if you have an opportunity, things should start coming together and working. And so it was a different difficulty that I realized. And so if I had understood that and not thought, oh well, I just need to be a masochist my whole life, and I just need to be, you know, toughing it out my whole life, I would have saved myself a lot of pain and agony. But um, luckily I worked it out right before I ran out of money and didn't know how I was gonna pay rent. But um, I think that was a big lesson for me too, is just again back to the firing faster once you know, you know.

SPEAKER_02 36:37

And and I and I my again, my heart just reaches out to you, Christine, because again, is that thing of like how we and we all do that as human beings, but I think especially as women, how we internalize it. Yeah, oh it's probably me. Yeah, I'm just not pushing hard enough, right? Yeah, and then it's also like again, you know, it I don't have to read up my I can just read up five percent of your buyer, but like Christine has put the that it's your default is to push hard. This is not a new thing, yeah. Um, and and yet again that thing of and actually I want to ask you so now, and again, we're human beings constantly evolving, changing all the year. So I'm not asking, I'm not expecting you to have the perfect answer. Yeah, but for the Western you sit in now, how do you start to recognize if something isn't in alignment with you and your values, whether it's a new project, a new business, whether it's just you know everyday decisions. What what are some little science? Is it your body talking? Is it something in your mind? Yeah, do you notice your mood? Like, is your energy draining? Just talk to us.

SPEAKER_00 37:35

Yeah, um, I'll give you a funny metaphor because it's even helped me because right on right now I'm on sabbatical, I've only been booking things 10 to 14 days in advance, which is very unnerving because I'm across the world from my family, I've got some family stuff going on, and I'm like, you know, I need this for myself. This is hard when I should be with my family to some degree, but it's for a period of time, and it was a very hard choice to put myself first and say, I need this, this is part of my rest and my boundaries. Um, but then of course there's days where I'm like, what am I doing if I don't even know what I'm gonna be doing in two weeks? Should I be here? You know, is this worth it? Um, but a funny story is that I went to Monaco a couple weeks ago and I was traveling with a good friend, and she we went to the casino, and she was like my coach, and she was like, Christine, we're gonna do her land. And you're gonna tune in to her energy. She's like, Alright, which table? And I because she was coaching it, I was like, this table. She's like, that table, I'm like that table. And then she's like, okay, what's it gonna be? Red or black? And I was like, red. I won $600 on a streak every single time, even like three numbers in a row, the exact numbers, because she was sitting there being like, what is what is what is your body telling you? And the second that I lost, I was like, I'm getting up and I'm leaving. But everybody was like following me and you know, following what I was doing at some point because I was just on a roll for like 20 things. Not that I won every single one, but my point is is like it was a reminder to me of I knew I could feel it energetically, and when it wasn't on, I I walked away. And just the last few weeks has been helping me even make decisions about where should I go and what people should I spend time with. I think the second that um a new person kind of shows me who they are, I believe them now. I mean, we're talking about the last few weeks, so I've been kindly sort of moving away. Um people like you, where we have such a connection, I've been leaning in. Um, when I think about where I'm supposed to be going or what I'm supposed to be doing, I tune into my body and meditate and pray. And if it's sort of a negative feeling or block, you know it. And you kind of, you know, I think your intuition whispers, it doesn't scream. So that's when I just say, okay, I'm not being drawn. Like I have some countries on my bucket list, but right now I'm like, do I go there? And it's like energetically like not calling me. But like London, it was calling me. And look what's happening. I've been meeting people left and right energetically, it's been like, you know, kismet. And so I do think there's something really important to, you know. I just heard Oprah speak about this at Cann Lions a few weeks ago. She said, like, we all know we just need to quiet down and listen and tune in. And I just think it's a reminder to do that daily, hourly, as much as we can, um, because it's been really guiding me in the right direction the last few weeks, and obviously for a while now. So yeah.

SPEAKER_02 40:54

Oh my god, I love I love all of it and I love that story as well. And and I actually want to just like highlight a few things in that experience because I think it's it's a hundred percent, of course, all down to your incredible work throughout your whole life, and yeah, I mean work on yourself and with yourself, yeah. So you know, like because there's you and you, right? Yeah, and and then and then there's also this other thing that you obviously chose to be with your friend and Monica, right? So you like your friend, you're already your body already chosen, it's a yes, yes. It's not I should be with this person, it's I want to be, yes, right. So if we take the word I should be not a great word for me in my vocabulary, so we scratch that and we go, What do I want? Well, you want to be with her, so you make that happen. Yeah, that means you already have a deep sense of trust and a deep sense of there's just a yes, an unspoken yes between the two of you, right? And then, like you said, she almost coached me. Well, you also we can only follow if we and lead to be led by someone if we are if we are in agreement, even non-verbally, yeah, to be followed, right? And we only do that to someone we trust. Yeah, so then if she was saying this thing, she was just holding the space, witnessing you, yeah. But but this is the beautiful thing, and I think especially as it was woman to woman, yeah, it was someone that you trusted who was giving it, she was giving you her full attention, I'm assuming, right? And just having that moment, like I could just feel your child's drop, right? And I think my voice even lowered, like having another woman, yeah, whereas so many women are in competition. Whoa! Yeah, have another woman that you feel safer if Goddess, yeah, right? And and I'm not it could this was a good scene, and of course, it's a fun story, it's an amazing story, but this could also have been a story like you could have been you know sitting here making your next business plans, and you could have gone, you know, I don't know what her name is, Marie. You could have gone Marie Michelle, right? So you could have gone, Michelle. I have these three different avenues, these three different vendors, you know, writing them down, and her just holding the space for you going, you know what to do. Yeah, yeah, and having you know, and then so the beauty, the healing, the encouragement that can happen when we are in relationships with people that we trust. Yes, right? Yeah, so so and then noticing, of course, you again you were in a space where you allowed yourself to receive it and be be guided by her holding the space that you you had invited her into your space, yeah, and then acting from that space of your body fully knowing.

SPEAKER_00 43:14

Yeah, and it's such a great point. I think that that is 100% what gave me the ability to be at my best, I guess, in that moment. And you know, it's a perfect segue to you know why I'm so passionate now about helping women with everything I've learned, because I get so much joy out of helping women and seeing their potential and how much impact they can make in the world, and I've been through so much, you know, hard learnings over 10, 20, 30 years that you know it's one of the most rewarding things too is to see all of that pain not go to waste to be able to do that, and so um, you know, I think that uh sort of the early days of where I wanted to be, you know, young a teacher and then a doctor was all about helping people, and so I definitely see that next phase in my life being taking everything I learned and really using that to help people because to your point, like I want to be that you know cheerleader to other women that and we don't get it. I I I literally and I take accountability for this, I didn't understand how important it was, I thought I was too busy, I didn't know how to do it. But one of my biggest regrets is that I didn't invest from day one of my company into mentorship from others and my brand trust. Um, and so I literally had no one as a solo non-technical founder that was in my corner. And that's not fair. I have a lot of cheerleaders, but I'm saying like mentorship where I could call them and they could truly I had a few guy friends every now and then when that were very helpful when I really needed some like you know strategic advice or fundraising and things, but to have somebody that I knew was like a mentor that I could call anytime, um it makes such a difference. And I would watch like these documentaries on like Uber and WeWork, and I was just like envious of how much support, even in the TV show they had from even their investors coming to their house and doing. Working sessions and the other co-founders, and you know, that's a big lesson for me is like you know, set up your situation from the beginning to be set up for success and don't make it so freaking hard on yourself. You know, we need support, we need community, we need those women, you know, cheering us on, and so I hope to be that for other women. But I mean, you know, I just think that we need to be better about that, not only for ourselves, but just in general, you know, for other people when we see those opportunities.

SPEAKER_02 45:48

100%. And I also think I mean it's such a good point, and again, especially for women, because I think you know it's it's so easy, and also Remuls are gonna go back because I know you're a twin, and and if we go back to that moment where you and what's your twin sister called? Diane. Diane, where you and Diane, right? You're making this little secret pact of you're gonna look after this area, I'm gonna look after this area, right? Yeah, these are the two camps. On one way, you're working together and teamwork, but you're also overviewing, leading different arenas, right? So even though you you were born as a double, you kind of very quickly individualized. And then again, as a woman, it's that thing of like, I just think because I've done the same thing again, right? I came over here at 16 by myself, it was me who wanted to go to the World English Valley, it was me who whatever I wanted to do, it was let by me, guided by me. And similar to you, I've always it's been the last thing under my agenda was could I have someone else to do it with? And I always longed for it and yearned for it, and whenever I would do any kind of training, but you think it's supposed to be hard.

SPEAKER_00 46:49

You're used to being all on you and you just don't know anything different, and because you've always had to figure it out and solve it.

SPEAKER_02 46:55

100%, yeah. And I I I only recently, like six months ago, because my fiance was like, Will you please hire someone to work with you? and I was like, Oh, but I would like a partner, not someone working for me, all of it. Anyway, Tom is an amazing woman, and so we we get online, and so Sheila from the Philippines, she's like, Oh, I can do this and that, and I'm like, actually, I just want the emotional support. I would just really love. I mean, I can like I can highlight what I should be doing. I know what I'm already doing it. I need another human heartbeat. Yes, I know, right?

SPEAKER_00 47:32

So this thing, right? And why do we like yeah, it's just I mean, maybe just certain people's certain upbringings or backgrounds, it's like we need somebody to nudge us, to remind us that like it becomes a self-fulfilling prophecy. You're like, oh, I can do this on my own, I don't need or sometimes we don't even think about it. We don't even know because we're just like used to doing everything on our own and figuring it out. But you know, the reminder and/or the nudge, but also just maybe this conversation inspiring people that it's a non-negotiable and just you can choose ease, you can choose peace, you can choose happiness, you can choose, and that's what allows you to have it all. You know, you can be very successful, and it's not a failure to have support, and it's not a failure to be able to work only nine to five. And now that's all I hope for is that I can have enough support in the future, and I actually don't want to do anything if I can't have the right team of support because it's just so exhausting otherwise, and it's a choice, of course, and it's also it's also it's really fun having someone else, like you know, couldn't just be a nice, fun experience, right?

SPEAKER_02 48:49

Why does it have it doesn't have to be hard and answerable, right? Exactly. So it's like rewriting, flipping that all narrative, and again, exactly, you know, we're born into a different system, different belief systems, all of it, but it's really similar. Like my story was similar. Like, I had a mum who's you know feasible independent, raised two children by herself. My great-grandmother moved to still across the ocean seven weeks to Australia with her then husband, then decided, oh, this is not for me, still better with the two kids back to the mind, became just a very successful businesswoman, whatever. Um, so in my head, I always just thought it was the woman and she was by herself. So there was this subconscious belief that if I wasn't by myself, and then mixed together with the you know, the rather dish value of it for 16, 18 hours every day, and we were constantly added and again physically impangled. So I had this idea that if I wasn't exhausted at all times, I wasn't doing enough. Okay, I can so relate.

SPEAKER_00 49:42

I wasn't enough, or I was a slacker, or even a whatever, yeah.

SPEAKER_02 49:50

I can really, really, really, really relate, and then again, and of course, this also comes, thankfully, it comes at certain point in your life if you're lucky enough to spend enough time with oneself to decide there's gotta be a kinder way, there's gonna be a more fun way, there's gotta be a way where I actually love coming home to myself, you know, and and and even but again, it's not until we look back that all the dust can make it. So, so again, I couldn't have reached this conclusion, which is only again the tip of the iceberg, right? So many more layers, right? You wouldn't have reached it either, and you and I wouldn't have met had we not reached those conclusions that brings us to the here and now, right? To the sun of all things, which is my self-care. And mine too!

SPEAKER_00 50:35

Yeah, that I've adopted because you know I've finally prioritized my health, you know.

SPEAKER_02 50:40

A hundred percent. So yeah. So, can I ask you? Because um, little side note up on the day of this recording, it's a new moon in cancer, which is all about our inner home and what we want to nurture. So, Christine, what are you nurturing at the moment?

SPEAKER_00 50:59

That's a big one. Um I have gone through extreme shedding over the last year or two. Um relationship, you know, stepping out of my company, packing my home a month ago, um having some family health stuff, um even close friendships. And so I'm, you know, in my 40s, like, oh my gosh, this is, you know, I know it's happening for me. I'm excited and trust the process of what's next, but I'm still going through it and in it. And so I've been really, you know, it's been such a wild ride on my few weeks or over the last few weeks on my first part of my sabbatical in Europe because, you know, again, I'm like trying to enjoy myself and be present, but I've also just been going through this roller coaster of emotion and kind of figuring out how to let go what's not for me and how to be present and open for what's next. And so I think I've been nurturing what's been forcing me to really, you know, support my inner self and inner voice and emotions and just be there for myself right now and take it slow and kind of tune in and listen more to my body of what feels good, what's gonna bring me joy. You know, I was trying to do work a few hours yesterday and then I got stressed, and I'm like, why am I stressed? I'm not sabical. I'm gonna get up and I'm gonna go do something I want to do. That I should be joyful, I should be happy right now. And so I think nurturing is what I'm nurturing right now, is just being trying to be really present and really in tune with what I need right now to take care of myself.

SPEAKER_02 52:50

I love that. And then I'm like, what would feel good right now? I love that.

SPEAKER_00 52:54

Maybe I want a cookie. Okay, if I want a cookie, I'm gonna go get a cookie. I want to go to the art museum. I'm gonna stop what I'm doing, shut up my laptop, and I'm gonna go to the art museum. So, um, you know, and it's kind of like you get a you almost get an excitement, and then you're like, wait, I should I feel guilty?

unknown 53:13

No, this is what life's about.

SPEAKER_00 53:15

I'm not supposed to be stressed all the time, you know. This is what healing and coming out of burnout is supposed to be, you know. So we're just day-to-day. Life should be like this, you know.

SPEAKER_02 53:26

And like this is oh, oh, there's such a good saying, and I hope you love this. There are no limits to how good you are allowed to feel. There are no limits to how good you are allowed to feel. And and like, right? And that thing of so it's practical actions throughout your day. Yes, and that's exactly that's my thing as well. It's like we're not leaving it, we're not leaving it out there. Happiness is not like in two months or six months, or if this thing happens, or if that thing doesn't have happiness or peace, we can just call it peace, state of ease. It's available anytime, anyplace, anywhere, but we have to grab it.

SPEAKER_00 54:05

Just looking for the joy in the moment, like wow, I love tea. This is an amazing cup of tea. I am so happy right now. I'm just sitting here with my book and my cup of tea, and just being really present and taking in those small moments because those are actually the things that when you look back, you're most joyful of is like those little, you know, you know, micro happiness moments, you know.

SPEAKER_02 54:30

Right, and that's also what our lives are made from. Yeah, exactly. You know, um Christine. I know I have a feeling we're running low on time, so I am we're running low on time, but high on life. I am gonna ask you, and you've already given us so many incredible um notches of wisdom through your lived experience. Thank you. Thank you so much for being the woman that the third team was like, sorry mama, I've got a high calling, it's calling me. Um I want to ask you if as you look back over your life, all the way from the beginning, you know, from you and your Diane deciding that you were gonna look after different areas of your life, not crossing the lines, this is mine, this is yours, we're gonna nurture these things, um, and then all the way up through everything that you decided to say yes to, and then the bathroom and you decided to say no to medical school, like all those many, many, many moments. Um, if you had just one or two soul messages for humanity, yeah, what would they be?

SPEAKER_00 55:38

Um, I think you know, again, with my cheesy sayings, but my big one right now is rejection is protection. Because and I it's funny how many times I have to say that to myself recently because I've had so much shedding. But just every moment reminding myself, because I would just get so hurt because I'm such a giver. So when people wouldn't give me things back, I would take it really personally and it would really affect me, and I'd question it, and I'd be part of myself, which is not what I should be doing. It's the opposite right now. I should be self-loving and nurturing, but just constantly reminding yourself that like everything that rejects you is happening for you, and the sooner you can just immediately take that as a gift and say thank you and move forward. Um and I think it just comes back to you know what we've been talking about this whole time, which is just being quiet enough and paying attention enough and making it a daily, hourly, weekly practice to really ask yourself what do I need to hear? What do I need to know? Um and and energetically believe it because it's gonna whisper, it's not gonna show. So if you question what well, I just have this thought pop in my head, and maybe that's nothing. No, it's it's something you need to listen to it. So yeah, I'd say those are my main things right now.

SPEAKER_02 57:06

I absolutely love it, and and I also want to share, and this is what I like. Thank you so much for your your vulnerability, your sensitivity, as well as your creativity for all of it. Because I think what's so gorgeous as well is that you are an entrepreneur, you know, you were born one. Actually, I wasn't said in the sauna. I said that I was like, You're a star, so you will always be a starter. It doesn't matter really what happens in the outer world, you will start a thing. That's what you're key to, yeah. Right? And actually it's really funny because that's the mother energy, you're giving birth to something. You're always there, you're initiating, you're taking, you know, taking the action. But what's beautiful about today's conversation, which I think is I mean, you know it, but again, the listeners out there, even if you're sitting there going, I'm not really an entrepreneur, I wouldn't call myself an entrepreneur. Everyone can learn from not just starting something, but perhaps most importantly, knowing when to end something. Yeah, and the wisdom that you've shared with us today, like you know, again, we look at your bio, we listen to your life. You could have stayed in any of those 500 different amazing professions and on paper had this beautiful life, right? Your life is for me even more magnificent and continues to grow because you continue to evolve as you, you know, you are you're flowing with what you're feeling, you know, and and not you're not stuck in this rigid idea of like, well, I built this thing, so now I must continue, you know. You know, even you're allowed to let it go, even if what you're sitting in right now was once your great stream.

SPEAKER_00 58:38

And even, yeah, to your exactly your point, it's okay. Um, I I heard a quote in The Bear of the TV show, and it like made me cry. He was went to the top cooking school, it's a TV show, but in the world, and was obsessed with cooking and created this like almost Michelin star restaurant for 10 years, and then he was just done. And his sister called him and was like, You are so obsessed, and it's okay if you no longer are into it and want to do this anymore. You had that love, it was for a period of time, and now it's okay, and it's okay to move on. And so I just think like that gave me the permission to be like because I was holding on, like, but this is my thing, this is what I said when I was 13, I was supposed to do the rest of my life, but my body was telling me otherwise, and it was time to like go, and it's we're still doing amazing things. We have a new CO, we're gonna still help save change the world, and maybe that was my chapter to be a part of that story, and beyond that, I'm not you know in control anymore, it's beyond it's bigger than me. But knowing when to listen to the fact that even when you think something's for you for a while, it doesn't mean it has to be forever, it also can be a chapter. So, yeah.

SPEAKER_02 59:56

That is so powerful. I I'm not even gonna add to that. I'm just gonna say, Christine, thank you so so much. Kindly share with listeners that yeah, where can where can people find you, Christine? Where can they connect with you, learn more about you? Yeah.

SPEAKER_00 1:00:10

Um uh you can reach out on my public. I have a public Facebook and Instagram page. Um, it's uh at Christine Mosley, M-O-S-E-L-E-Y-F-H, um at the end, and uh on LinkedIn, Christine Mosley, and reach out.

SPEAKER_02 1:00:29

Amazing. I'll put it all in the show notes by Christine. It's actually pleasant. Thank you so much! Yay! Oh my god. Thank you. Oh my god, thank you so much. Amazing. Yes, okay.

unknown 1:00:41

Oh no, honey, you're you're