Health Longevity Secrets
A podcast to transform your health and longevity with evidence-based lifestyle modifications and other tools to prevent and even reverse the most disruptive diseases. We feature topics including longevity, fasting, ketosis, biohacking, Alzheimer’s disease, heart disease, stroke, cancer, consciousness, and much more so that you can find out the latest proven methods to optimize your life. It’s a mix of interviews, special co-hosts, and solo shows that you’re not going to want to miss. Hit subscribe and get ready to change your life. HLS is hosted by Robert Lufkin MD, a physician/medical school professor and New York Times Bestselling auhtor focusing on the applied science of health and longevity through lifestyle and other tools in order to cultivate consciousness, and live life to the fullest .
'Envision a world of love, abundance, and generosity'.
Health Longevity Secrets
How to create a health superpower
What if you could revolutionize healthcare from the palm of your hand? Join us in a captivating conversation with Jacob Peters, a visionary in the realm of integrative health and entrepreneurship. Inspired by his mother's struggle with chronic cluster headaches, Jacob shares how his early exploration of alternative health solutions laid the groundwork for his successful software company and his mission to transform the healthcare landscape. His journey is not just about personal triumph but about shifting paradigms in how we approach wellness.
We contrast traditional primary care with bespoke holistic approaches, highlighting the limitations and financial barriers in accessing comprehensive medical care. Jacob passionately argues for the potential of technology to democratize advanced healthcare, drawing parallels to the widespread accessibility of innovations like computers and ride-sharing. Through the lens of "Superpower," Jacob introduces us to a platform that brings high-end concierge-level care to the masses, with affordable blood biomarker tests and lifestyle assessments that empower individuals with personalized health insights. In full disclosure, I am a member of the Superpower medical advisory board but I only do this with companies like this whose mission resonates with mine.
As we explore the societal impacts of these groundbreaking advancements, Jacob underscores the urgency of addressing healthcare disparities. He envisions a future where everyone, regardless of socioeconomic status, can access preventative measures and advanced therapeutics. Join us as we unpack the challenges and opportunities within this transformative healthcare model, and learn how you can gain exclusive access to invaluable resources with Jacob's special offer our audience. Don't miss this opportunity to be at the forefront of healthcare innovation.
Skip the waitlist and get immediate access here: superpower.com/lufkin
Free sample chapter -Lies I Taught In Medical School :
https://www.robertlufkinmd.com/lies/
Complete Metabolic Heart Scan (20% off with 'LUFKIN20')
https://www.innerscopic.com/
Fasting Mimicking Diet (20% off)
https://prolonlife.com/Lufkin
At home blood testing (15% off)
https://pathlongevity.com/
Mimio Health (15% off with 'LUFKIN')
https://mimiohealth.sjv.io/c/5810114/2745519/30611
*** CONNECT***
Web: https://robertlufkinmd.com/
X: https://x.com/robertlufkinmd
Youtube: https://www.youtube.com/robertLufkinmd
Instagram: https://www.instagram.com/robertlufkinmd/
LinkedIn: https://www.linkedin.com/in/robertlufkinmd/
Facebook: https://www.facebook.com/robertlufkinmd
Threads: https://www.threads.net/@robertlufkinmd
Bluesky: ...
Hey Jacob, welcome to the program.
Speaker 2:Dr Rob excited to be here.
Speaker 1:It's so good. I can't wait to talk about the amazing things you're doing around technology to help with lifespan and wellness as well. But before we dive into that, I'd love to hear about your personal journey. It's such a compelling story. I think the audience would really appreciate hearing that. Yeah, happy to share.
Speaker 2:So the knowledge base for the world of integrative health started to build in my brain about 15 years ago, so when I was 13, 14, and I didn't necessarily have the most typical childhood. My dad was in the military, so he was moving around quite a bit, spent quite a lot of time overseas he was stationed in like Germany, kuwait, south Korea, and my mom was chronically ill. So she was being seen at the time by some of the best doctors in the nation, at Johns Hopkins University, say quote you know best physicians and the reality was they weren't really willing to look at her case and her condition as anything more than a series of symptoms and then treating it with band-aid solutions. So she had what's known as chronic cluster headaches, so kind of like chronic disease, and illness and sickness has like shaped a big portion of of me and my family's life. And in this condition she was dealing with it's a rare form of migraine where the pain meter is actually like a few degrees worse than childbirth, which you know anyone that's listening, that's gone through it or seen, you know their um, you know their wife go through it Like it's, it's, it's, it's definitely painful, um, so this is something that she was suffering four to five days a week throughout the time that I was growing up and you know it was really really hard for her to do all the normal things that you know up and you know it was really really hard for her to do all the normal things that you know a mother would love to do for her, for her sons. So the doctors at Johns Hopkins, they were a team of neurologists and all they could really do was give her morphine and Toradol the strongest painkillers on the market uh, without actually understanding, like the underlying mechanisms of her disease.
Speaker 2:So I get curious as a teenager, cause I'm like why is mommy sitting in bed, you know, all day and, like you know, knocked out with morphine effectively? And you start Googling and you know you realize pretty quickly that, like Dr Google actually might, you know, have more answers than not. So I discovered and stumbled upon all of these more like esoteric, very esoteric integrative health forums where people were basically biohacking themselves. You know this was like the pre Andrew Huberman, pre Dr Peter Tia, you know, pre David Sinclair era, um, running experiments on themselves, getting you know some advanced biomarkers tested in their blood, trying to understand like how their different, you know, gene snips like MTHFR were affecting their ability to methylate and like process and absorb B vitamins. So this was like a whole nother side of the science that her neurology team was effectively completely unaware of.
Speaker 2:So me and my brother ended up going deep on these forums and we stepped in to help our mom basically make sense of what was going on in her body. And we changed her diet, we got her on like a food tracking plan. Um, you know, we started changing up her supplementation and vitamin routine. We started removing all of these different disruptors in her environment, like perfumes, which were actually like triggering blood vessel dilation and causing these like chronic cluster headaches. Um, so we made like quite a bit of progress on lessening the severity of her disease by getting at the root underlying imbalances in the body that led to her chronic issue, which was like a completely black and white approach relative to the care that she was getting, you know again by you know who were some of like the top neurologists in the country who, unfortunately, you know, were kind of hamstrung by like just their own, you know, lack of knowledge and like the incentives that keep them kind of myopically focused on their specialty rather than looking at the body holistically across all of its dimensions. So that was sort of like my first foray into this entire world and the kind of ringing indicator that, hey, there might be like a deeper level to the way the human body works and like maybe a different way to start to think about healthcare. So that was kind of my early days and know kind of stayed involved in all these internet communities for years and years that actually led to me to starting my first ever real business, which was a software platform to help big companies better manage their communities. Like big companies like AWS, ibm you know they spend millions on on building communities and, you know, bringing different leads into their, into their businesses, and they didn't really have good software and tech to manage a lot of that. So we built a pretty big company when I was in my early twenties, raised $70 million of venture capital for it's now a $450 million business and growing.
Speaker 2:I've also gone through some like personal health challenges myself, in addition to being, you know, in kind of a high growth startup environment. So this is a different story than you know some of the things that my mom went through, but it's ultimately been, you know, I think the, probably the second defining catalyst in my life, to you know, put me on this path where I want to spend the next 30 years really really changing healthcare and making a big impact and bringing new standard of care to people. But to connect the dots between here and there, I started to build this knowledge base with my mom. Then I started to build a knowledge base of how to build companies and create really beautiful, great software and take a startup from zero to one. And then I unfortunately had to or maybe fortunately had to marry that with a health journey of my own where I was really really kind of, you know, done, done wrong by by, you know, the, the, the system I found myself, I found myself stuck in.
Speaker 2:So I won't go too deep in the details, but effectively, what, um?
Speaker 2:What happened was I, uh, at age 26, developed myocarditis, um, which is, like you know, an inflammation of, of of your heart.
Speaker 2:And while I was dealing with this challenge in the hospital, I, um, I ended up getting diagnosed with sudden onset Crohn's disease, which is like another autoimmune disorder where your immune system effectively attacks your major organs like your, your gut and your and your small intestine and your large intestine. And I was just stuck in the hospital for months and months dealing with these, these, these flares in my, in my, in my body that ended up getting to to such a bad point that they couldn't keep the inflammation storm under control and this was during COVID, mind you. So I was stuck in basically an ICU ward in Cedars-Sinai Hospital in Los Angeles and I wasn't really allowed to have visitors front desk and pick them up for me. I was basically just like stuck in you know what felt, kind of like a prison ward, um, and the, the, you know the, the. The treatments I was getting were in. The things they were trying to do to, like you know, jumpstart my body and reduce inflammation was, was not working because you know it's again this problem of like bandaid solutions.
Speaker 2:So I was given these like really high dose biologic drugs like Remicade for anyone's you know that's that's familiar like TNF alpha inhibitors and things to modulate certain like it's like small molecules you know effectively, um, to modulate your certain parts of your immune system to tamp down inflammation. And it wasn't, it wasn't working. Um, you know, cause, the part of the challenge with a lot of these protocols, anytime someone presents with like a very complex case of inflammation like I was going through, you know they're not really looking to address your kind of systemic problems, right? So they had like, really kind of like a minimal, myopic view of what was actually happening in my body, of what might be like contributing to this underlying, you know, inflammatory cytokine storm. Um, so that was the challenge I found myself in and ultimately, in order to save my life, because you know the inflammation had gotten so bad, they had to actually remove my large intestine. So now, after that entire experience of being stuck in the hospital and dealing with this, with this pretty traumatic health journey, you know, I'm left without a few major organs in my body, which has made life, you know, a little bit bit bit more challenging.
Speaker 2:But again, I say, all of this is maybe sort of like a fortunate catalyst and a positive in the end, because, you know, now, here I am at, just turned 29 years old, and I have, you know, this like lifelong, like knowledge base and appreciation for you know how to think about like the kind of root cause world of medicine, combined with how to, you know, create software companies, combined with, like you know, my own personal experience and journey of having to navigate like a really traumatic health situation.
Speaker 2:If you combine all that together, you know how could you seek to turn your you know challenges into into an opportunity, and that's that's really what I'm seeking to do with you know kind of the next you know challenges into into an opportunity, and that's that's really what I'm seeking to do with. You know, kind of the next you know 10, 20, 30 years of my life, which is which is fixing healthcare, bringing root cause medicine and awareness of it to as many people as possible and hopefully changing, you know the way that that people think about preventative and and health in this country.
Speaker 1:Yeah, your, your story is story is amazing and it's really. It seems like the people who come from a personal place like this bring the most passion to wanting to make these changes, and we've seen other people that you know experience these things themselves, and then they have this awareness moment as well. So it's so exciting to see you taking the experience and turning it into a positive thing now, as you say, with your tech background and your other backgrounds, and sort of bringing it all together. So what do you envision? What needs to be done? How can this be fixed? Where are you going with this now?
Speaker 2:Well, it's a great question. I'll start by contrasting in the level of care that and the type of care I was receiving when you know, when I was in the hospital, and like what my mom was receiving versus what you can receive if you have the cash and you're in the know. So what I mean by this is there's a wild world out there of high-end concierge integrative longevity clinics where doctors are practicing what I consider real medicine, and by real medicine I just mean more like they're willing to consider more data points and they're willing to take more risks. So if you think about like you know the way a lot of medicine works today and again, you know I'm not a clinician, you know I'll leave that to you, but you know. But I work and hang with clinicians all day and I've studied the health, healthcare system. But you know when, when, when a patient's presented with a condition, you know you have a certain amount of like data points you're able to look at to make that assessment and you have a certain amount of interventions you're allowed to do as far as the protocol goes. So if you started to, you know plot all those different things you could do in some sort of plane, it just starts to look like a math equation, right, like there's data points and there's interventions and you're trying to figure out, like the cross section of how to effectively, you know, triangulate what to do for someone based on how they're presenting.
Speaker 2:Now, in this world that I'm contrasting, you know, kind of the traditional primary care and emergency care system with there's a group of doctors who are basically willing to consider a larger mathematical space, meaning they are testing and trying to understand more data points about your body by looking at you holistically, and they're considering a greater range option set of interventions, so they're basically able to like, look at more data effectively. And that's kind of you know how I think about this idea of like more bespoke integrative medicine, but in order to do that it costs a lot more money. So that's that's the challenge, right. Like you can go out and find one of these high-end concierge doctors who's willing to be a lot more experimental, but it's going to run you tens of thousands of dollars a month or tens of thousands of dollars a year, depending on the on the clinic. But the gap between, like you know what some of these four higher end concierge doctors are doing versus you know what kind of the average American would get in.
Speaker 2:Traditional primary care is pretty staggering and huge, like when you go to get a annual physical done at a GP. There may be looking at 15 to 20 blood biomarkers as like far as far as data point gathering goes Right. And then they have like an intake questionnaire where they might ask you a few different questions you know about like recent lifestyle or sickness exposure and things. Now contrast that to some of these other types of doctors that I, you know, found myself working with once I was on my healing journey, other types of doctors that I, you know, found myself working with once I was on my healing journey. You know they have like 150 questionnaire intakes where they ask everything from do you use polyester bedsheets Because those can provably disrupt your hormones, all the way to like where you're born C-section, vaginally because, like you know, your early microbial exposure can permanently impact your microbiome for the rest of your life. So it's really like A to Z as far as, again, the amount of data points they're collecting and then couple that with diagnostic tests.
Speaker 2:You know these other kind of clinicians that I found myself working with. You know they were measuring basically five to 10 X the amount of biomarkers that you'd get relative to a traditional primary care. You know GP annual physical. So there's such a stark difference here between you know what you're kind of stuck with If you're using this like, you know, traditional insurance-based, like primary care protocol based system versus like a much more you know, flexible, bespoke, high-end system where you have a concierge doctor who's willing to basically spend more time with you and consider and consider more data points. So that's just like a glaring problem in kind of the world of health right now. It's like there's not really equal access necessarily and there's like a big disparity, you know again, depending on like how much money you have and if you're in the know, between the type of medical care you get and what is the impact of having like such a, I guess, big difference and being able to consider more data points.
Speaker 2:You know, well, it's pretty obvious, right? You're going to basically catch probably more different types of indicator, early indicators for different diseases. You're likely not going to, you know, die of um certain diseases that otherwise would be completely on track. You're going to be able to um cure and nip in the butt, like a handful of you know early indicate, like early diseases, like much sooner before they they manifest Right. And not only that, I think you're able to like, effectively supercharge, you know your body and get it to like a higher level of of of performance and daily feeling than you would if you again, we're just kind of stuck with, like the traditional protocol. So, basically, you know all this.
Speaker 2:I say all this to just illustrate the gap and then paint a picture for, like, you know where the world should be, which is, you know, one in which this kind of higher level of bespoke, integrative, preventative, holistic medicine is more democratized and accessible to everyone. And that's effectively, like you know, the mission that I'm on right now, which is to democratize this for the US and eventually the world. And there's a precedent here. And the precedent is that technology is a powerful lever, so kind of the inevitable arc of technology and technological progress is such that as technology improves, it democratizes for the many what was once only available for the few. Right Like power, electricity. This was only available to basically the richest families in America a few hundred years ago. Same with running water. Now technology has basically enabled utility companies to make this ubiquitous, where everyone just takes these things for granted. 50, 60 years ago, only the biggest, you know, most cash rich companies could afford an entire mainframe room for a computer. Now everyone's got a computer in their pocket and like a PC at their home Cause, like again, technology has democratized access to these like amazing innovations.
Speaker 2:Uber, same thing, black cars, you know. Private cabs used to only be available to the very few. Now anyone can order one in five minutes on yourself when it costs seven bucks, right Like high end elite concierge. Holistic medicine is the next domino to fall as technology improves. So right now only very few people can afford this kind of higher level of medicine, which I would have loved, you know, because it could have potentially prevented some of the health challenges I went through. But now, you know, I'm in a position where I plan to use technology to again democratize access and kind of make you know a high end concier's available, usually at very high cost.
Speaker 1:that's not covered by insurance, I guess the cost of it enables these doctors and healthcare providers to do extensive testing and data points beyond which the usual insurance conventional healthcare system is able to provide, and in doing so, they're able to provide much, much better care. But the problem is it's expensive and people can't afford it because it's not covered by insurance and you have to pay out of pocket. So now technology is the key lever, as you pointed out in the past. This helps in these other situations. We now have Google on our phones so we can ask questions and chat to PT4 and get access to the world's knowledge. So it's almost like taking, applying some of that to healthcare now and making this advanced, effective healthcare available to everybody at lower costs. So how are you going to do that?
Speaker 2:Yeah, it's the million dollar question. So it sounds great in theory, right, but it's really really hard and, like the reality is, some of these tests are still like a bit expensive to perform. But there's absolutely an 80-20 version of it, so once you clarify that with our audience.
Speaker 1:Everybody may not be familiar with that metaphor.
Speaker 2:Yeah, effectively, like you can get 80% of the value with 20% of the inputs, right? Or like 80% of the outputs with 20% of the inputs. So there's a few like super, you know, interesting biomarkers that you can start to test for and things in your body and questions you can ask through simple things like questionnaires, which don't even require you know any money, right, like, if you start asking people hey, like, you know how, how? How were you born? Um, how much sleep do you get? You know? Does your partner ever notice that you wake up in the middle of the night gasping for air, which is a sign of sleep apnea? Right, like, there's just, there's so many different types of, effectively, like you know, data points that we can get completely for free that no one's asking, right, that that no one has a key right, like, um, doctors are not asking you know, what's the ingredients in your shampoo bottle? Right, those things like, look at, you know, probably 95% of shampoo bottles in American homes and like, they all have, just, you know, really, really terrible, verifiable endocrine disruptors, which basically means there's toxic chemicals in them which are known to be, you know, problematic for humans. And like, because our skin is so absorptive, you know, and that's just like one of hundreds of different. You know personal care products that are found like within, within, within our homes, for, for example. So I guess you know what I'm getting at is we have to.
Speaker 2:To make this happen, we have to expand the definition of healthcare. So, currently, healthcare you really it's only kind of seen as like this, this, I think, clinical setting, right, and then you have this whole world of wellness over here, which is like you know how to think about taking care of your body and just being aware of how your body's feeling, being conscious of what you're eating. But my argument is that we need to expand the definition of healthcare to address, like both ends of the spectrum, right, like healthcare is this entire equation. It's every aspect of your health, it's every input that you're exposed to, everything from what you're eating, how you're sleeping, all the way to you know the, the hundreds of different. You know micro exposures you're getting from every single personal care product, everything from the water you drink to the air you're breathing in your home to, like you know, do you turn on a stovetop. You know filter fan when you're cooking, because volatile organic compounds from you know. Basically, you know gas stove ranges can, like, really really cause some havoc long-term.
Speaker 2:So, like, there's just all of these different types of things that people aren't really aware are affecting their health.
Speaker 2:So one of the cornerstone things that we're trying to do and I'll reveal a bit more, you know, in a second cause, I realize I'm being a bit high level and abstract but one of the core things we're trying to do is just make people aware that their health equation is much larger than what happens you know in the clinic or what happens you know in a clinical setting or what happens you know at, maybe like a doctor's visit.
Speaker 2:Effectively, it's health, healthcare and health should be all of these, these things and people should have that, should have that awareness, and you can get an understanding of where you're at in all these different dimensions of health, right, sleep, movement, the quality of your environment, your air, food, water quality just with some simple questions.
Speaker 2:So that's one way to think about it and we can start to get a sense of how healthy are people really and what's their baseline, at very low cost. We can start to get a sense of, like, how healthy are people really and what's their baseline at, at very low cost, on the actual like testing side of things. Um, there's like a handful of blood biomarkers that are like very cheap and easy to to get from like any major testing facility in america, like lab report request, you know, namely things like hba1c, which is a reflection of you know kind of how stable was your um blood glucose over the past few, which is a reflection of you know kind of how stable was your blood glucose over the past few months, which is a great indicator you know, as I'm sure most people are listening you might be familiar of diabetes or prediabetes.
Speaker 2:There's other indicators like epiblagin protein B, which you know is an indicator of effectively like what's.
Speaker 2:You know sort of like your risk of of having like cardiac problems, um, and the heart, and you know the, the, the liver, and you know kind of like your pancreas and your your.
Speaker 2:These are like major systems in the body that are just like not necessarily being looked at in the right way by a lot of you know kind of traditional annual healthcare checks. So things are getting missed and people have very early and very treatable indicators of disease If they hadn't been taking care of themselves in the right way. That's completely treatable. So when you package, like you know, this understanding of health, all these questionnaires with a few of these, like you know really like simple but high impact biomarker data points, and you package it together in a in a program for people to get like a baseline health understanding and deliver it through technology, there's an unlock there which effectively makes it possible to get again this like 80, 20, you know like most leverage for like least amount of input. You know idea of like what's starting to happen inside of you, and it's kind of like what these higher end doctors do, except basically way, way cheaper and a few hundred bucks a year, you know, or or you know close to free in in some sense.
Speaker 1:Yeah, so it's almost. You know, a familiar theme the. The healthcare system picks up your A1C when it crosses the threshold to be diabetes, but it ignores the fact that for the last years to decades, your HA1C has been creeping up, as well as all these other biomarkers related to. You know the endocrine disruptors in your shampoo, the polyester sheets, the. You know the candles that let off huge difference, and I'm excited about what you're saying. So how is this going to work?
Speaker 2:Yeah, yeah. So we wrap all of these different types of things in a platform that we're calling Superpower, and you know, the name is really intentional, because what we want to do is we want to help people unlock, like you know, health superpowers andpowers and like kind of feel like the you know the most, like superpower, effective, like positive, you know version of themselves which you know.
Speaker 2:For a lot of folks it's really hard because they're just not kind of aware of what's actually happening in their body. I think it's crazy that almost everyone walks around without understanding you know what's happening inside of themselves, right. Walks around without understanding you know what's happening inside themselves, right, like we can pull out our iphones and, like you know, do some quick google searches, see what's happening halfway across the world in australia, but like we have zero clue what's happening. You know subcutaneously, um, and it's like inches away, right, so that that that is that is crazy to me.
Speaker 2:So, um, with superpower, you know what we're trying to do is build again like a, like a high-end concierge doctor in everyone's pocket, except make it like super low cost and super accessible. It's the doctor's clinic of the future. It's everything you wish your doctor would do, but currently isn't really equipped nor incentivized to be able to, to, to, to deliver. So we basically take members that joined superpower on this journey where number one, we get a baseline of their health, so we get an understanding of, um, you know what are their blood biomarker levels, uh, around things like you know HB, a and C, all these different markers that we, that we talked about get, uh, uh, an important baseline. We will track and understand how that's changing over time, because we've, you know, built technology to to make it easy to, to to understand this, and then we collect a lot of, you know, lifestyle data as part of your baseline assessment to, you know, get an understanding of, like, you know what is kind of the health of your environment, like, how are you sleeping, how much are you moving, all these you know different aspects that people might not necessarily be thinking about.
Speaker 2:And then we have our algorithms digest all this data and then we have a human being, a longevity trained like integrative MD, medical doctor, physician, actually go over, analyze it for you and then build you a custom plan which might include lifestyle changes, it might include certain supplements, it might include certain foods and different things to change and eat, you know, or like pharmaceutical interventions when it's when it's necessary.
Speaker 2:So we're kind of, basically, you know, doing exactly what these higher end concierge doctors who I described did right, where they're able to consider a greater degree of data points on you as well as a greater degree of of interventions, but deliver it for you know less than you know $500 a year, or just like a few hundred bucks a year, which is not that crazy when you think about it, because the average American spending $60 a month on supplements anyway right, which you could consider, you know, as like wellness or health spend, you know, outside of insurance or traditional traditional healthcare. So that's effectively the model is. You know we are making it super easy to you know get access to all of this, like frontier preventative and longevity based you know medicine and interventions and data point gathering that your traditional physician is really just like you know, unfortunately ill-equipped or disincentivized to be able to do.
Speaker 1:So it's almost not instead of the hospital or the the sick care system that we have now, but it's it's. If you do this, you you likely may not need to use that system. So this is the preventive healthy phase keeping you healthy, making you healthier. And do they get that right?
Speaker 2:Exactly, it's the health care system before the health care system.
Speaker 1:right, like we want people to become superpower members, they don't have to become patients and and if they, if they be, if, if everything goes right, they won't become patients right later on it'll delay any, you know, inevitable diseases that we eventually die of at some point in the distant future. But yeah, that's, that's fascinating. And and will this? Is this available? Do do I have to be in a certain city to get this, or a certain country, or is it? Is it fully digital? Who can, who can, gain access to this?
Speaker 2:Yeah, right now we're just in the United States. We're going to be live in almost all 50 states pretty soon, so we should be in an area code near you. Yeah, yeah, and it's been an amazing journey thus far building the company and getting it off the ground. I think the thing that I've seen a lot of the path I've seen a lot of healthcare companies take is one where you kind of have different healthcare insiders team up with technologists and then they kind of build a platform.
Speaker 2:We're almost taking the opposite approach, which is, you know, I come from like a bit more of like a software startup, design and brand native background and I've kind of encircled myself and my team with all the right medical experts, you know healthcare minds and clinicians around the table, versus you know the opposite, which I think is you kind of build something healthcare first and you bring technologists around the table and it's I think it's a fundamentally different you know paradigm for building a company and that's you know why I think there hasn't been a you know, breakout, preventative and like longevity focused all-in-one healthcare platform for people before.
Speaker 2:It's because consumers have kind of created like a certain you know bar, you know in their minds, for what's, you know, great and easy to use, like Instacart, snapchat, all of these consumer platforms that are really, really frictionless, right, and that's kind of the lens we're looking to bring to this space and, you know, with both a brand and user experience, so that people can feel like, you know, health is easy, health is able to put on autopilot and, ultimately, health is delightful.
Speaker 1:Yeah, that's such a good point. It's almost like if you could have the best healthcare product in the world. But if you have sort of a janky technology interface that's cumbersome to use and you can't get through, no one will use it. So that's really inspiring. What kind of pushback are you getting from this? Or resistance, or what are the challenges that you're facing?
Speaker 2:Yeah, that's a really good question.
Speaker 2:I think the biggest challenge, you know, right now, is the fact that we're insurance, you know, unfortunately doesn't cover a lot of this.
Speaker 2:Um, we have some potential workarounds in the works, um, but like, at the end of the day, you know, I'm not really sure if I want to be building or we want to be building, a company, you know, for only like the top, you know, 30 to 50% of the population that can, can, can afford something like this.
Speaker 2:Because the reality is, you know, again, going back to this idea of 80-20, like 80% of like the healthcare costs in America are probably being, you know, from a result of like the sickest 20% of folks you know who oftentimes, like there's very big, you know, correlate with socioeconomic you know, kind of status. So what I'd hate to see happen because you know we're not the only ones doing this right, like it's too good and too obvious of an idea, in a sense, right To kind of create a full new end-to-end health, preventative health, healthcare platform. You know, we kind of see ourselves, we unequivocally see ourselves being a dominant, you know very large and iconic company in the healthcare world for the next few decades to come. But the reality is if something should exist it will exist, right.
Speaker 2:So this standard of care is going to become more ubiquitous, it's going to change.
Speaker 2:But what I'd hate to see happen is a future where, you know, much like we have, you know, sort of like wealth gap today, there becomes like a health gap, right, and, like I'm a capitalist, I'm not saying, you know, that there's anything wrong with the fact that, like you know, there's, like you know, income and you know, personal balance sheet disparities and challenges, you know.
Speaker 2:But the reality is I don't know if there should be a world where there's like a massive health disparity. I'd hate to see a world where, you know, the top 20% of the population are living 10, 20, 30, 40 years, 50 years longer, especially as, like longevity therapeutics start to start to become, you know, more mainstream and available and the science gets better and people are effectively, you know, priced out um or uh. Disease detection becomes so good that, uh, you know, people just aren't going to get sick if they have the money and they're in the know. So I think that's the biggest, like you know, headwind facing us and I think, facing any innovation in preventative longevity based healthcare, which is like, how do we get this to as many people as possible Because, again, it just the way you know, without going too deep in the details.
Speaker 2:The way you know insurance incentives works is like they're basically not looking to really underwrite anything that could move the needle beyond like year three, and what I mean by that is, like in the US, most insurance is tethered to your employer, so if you leave your job within a few years like the insurance company is basically just looking to pass the bag off to the next insurer and not underwrite anything that, like you know, they might not necessarily have the patient you know still paying the premiums for you know, if it was something to prevent, you know something a few years down the line. So we're more than a few years down the line. So there's just a series of different challenges which make it hard for insurance companies to underwrite. You know the frontier of medicine and preventative longevity based care. So I want to avoid that world at all costs and I don't have a good answer yet, but it's something that I think about quite a bit.
Speaker 1:Yeah, I mean. Well, it sounds like such a fascinating project and today, as you say, even there are disparities today, even with the zip codes and longevity. You know the socioeconomic determinants of health and all that people's income do affect that and we don't want it to get worse. And democratizing it and making it equal is certainly it's a great challenge for all of us in health care as we do this. Well, how can people access this technology? What do they do? Maybe you could tell them where they go to get this on and how can they follow you on social media also.
Speaker 2:Yeah, you can find us on superpowercom and at superpower on Twitter or xcom. I probably spent a little too much time on on xcom, so you can find me there as well. I'll have, dr Rob, send my social handle in in the comments. But yeah, you can check us out at superpowercom.
Speaker 1:Yeah, it'll definitely be listed there and this is going to be available soon, right Probably by the time this comes out, we can go to the website.
Speaker 2:Yep absolutely.
Speaker 1:This is great, jacob, thanks. Thanks so much for spending this this time with us today, and and thank you also for the work you're doing. This is it's an admirable goal and, uh, you know, hopefully you could change the world with this.
Speaker 2:Thanks, rob, I appreciate you.
Speaker 1:I want to thank Jacob Peters for joining us today and sharing his amazing knowledge with us all. Remember that Jacob is giving a bonus to our VIP Pass members. If you haven't claimed your VIP Pass to access the recordings, transcripts, mp3s and our must-have bonus package, you can get it now by clicking the button on this page to upgrade before it's too late. And remember when the event is over, the recordings and, of course, all the bonuses go away. Make sure you claim your BIP pass before it's too late.