Health Longevity Secrets

Will My Shirt Make Me Healthy?

• Robert Lufkin MD • Episode 227

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What if the clothes you wear and the sheets you sleep on could actively improve your health without you doing a thing? In this fascinating conversation, Seth Casden introduces us to a truly passive biohacking tool that's hiding in plain sight.

Technology transforms ordinary fabrics into wellness tools by embedding them with micron-sized minerals that capture body heat and convert it into beneficial infrared light. This light penetrates the skin and increases local circulation, delivering more oxygen to cells and tissues. The beauty lies in its simplicity—no additional effort required, no lifestyle changes needed.

"We're converting heat energy into light energy," Casden explains, describing how the minerals in these fabrics absorb the 100+ watts of heat constantly emitting from our bodies and return it as infrared light. Clinical studies show this process increases tissue oxygenation by about 8% after just 90 minutes of wear.

Unlike many wellness technologies that require dedicated time or effort, the fabric works invisibly throughout your day in clothing and bedding. Whether you're exercising, working, or sleeping, the technology continuously improves circulation—the fundamental mechanism behind numerous health benefits from enhanced recovery to better temperature regulation.

For athletes, the technology offers particular advantages. "You wear it while competing and then after the race to recover as fast as you can," Casden shares from his own experience as a triathlete. Elite sports teams, Olympic athletes, and figures like Tom Brady have already embraced the technology for its performance benefits.

Ready to try this effortless biohack? Casden recommends starting with either socks (if you're on your feet all day) or pillows (to potentially enhance sleep quality and brain health). With partners including Under Armour, KT Tape, and various bedding companies, Celliant products are increasingly accessible to anyone looking to optimize their wellness without adding complexity to their lives.

Curious about this technology that works while you simply live your life? Listen now and discover why improved circulation might be the simplest path to better performance, faster recovery, and enhanced wellbeing.

https://celliant.com/.   https://shopcelliant.com/

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Speaker 1:

Hey Seth, welcome to the program.

Speaker 2:

Thanks, rob, great to be here. Thanks for having me.

Speaker 1:

Yeah, you're just up the road in Malibu here, so we're practically neighbors, although we haven't met before. I'm so excited about this product, about the space you're working in. One of the great things about longevity and wellness is there are new things that are coming up all the time. This is something we haven't talked about before. On the program is something that I wasn't aware of, and it's kind of the fabrics and infrared and. But before we dive into it, just take a moment and fill people in a little bit on your background and how you, how you came to be interested in the space.

Speaker 2:

Yeah, thank you. Thank you again for having me. I'm excited to talk about the technology and it is really fascinating. It is new in terms of what we're doing, but it's based on science. It's been around literally hundreds of years, thousands of years, so, looking forward to that.

Speaker 2:

A little bit about me. I always start with my son. I have a 10-year-old I co-parent Definitely the highlight of my day, my life. I'm a local guy. Like you mentioned, I went to Pepperdine. I have a Bachelor of Science in Business Administration and really had the entrepreneurial bug from a young age and love working really with great people, even more than what the company is focused on. So I went through a few different iterations of companies and projects and then when I found Celliant, we founded that in 2002. Really just connected on all the points that I'm interested in my life health and wellness, optimizing our body, the science kind of a mineral geek, I love learning about minerals and what their different powers are and how they can help us and harness that. And yeah, I've been on this journey for about 25 years now and really love where the science is going, love where you know biohacking and longevity and how that's taken hold and just what we're learning about our bodies and how to optimize them and how to really get the most out of our health and our lives.

Speaker 1:

So let's back up a little bit and just go back to basics. What's the idea here with fabrics and infrared? What are we trying to do? What's the principle and potential benefit of these things?

Speaker 2:

Yeah, the way that I describe it to people that I'm meeting maybe for the first time, we're kind of casually talking as a layman and that's really my background. I don't have a medical background and so I've had to kind of learn as I go in terms of the body and how it works. And the first thing that I sort of lay out is that you know we're we have trillions of energy factories, right? Atp is made in every cell individually. There really isn't an energy organ. You know you tend to think of organs like your lung and your heart, but energy is made in every cell and that process can be optimized and enhanced and infrared.

Speaker 2:

When you look at infrared saunas, infrared lamps have been around for a long time and the science there is really becoming more and more established and irrefutable in terms of how the mitochondria respond when you emit infrared. It's basically an energy source for the body. So we understood that. We understood that infrared could help basically improve the body's performance. And then we were looking at ways, novel ways, to deliver that performance. And then we were looking at ways, novel ways, to deliver that. And you know, you typically would go into a sauna for 15 or 20 minutes or an infrared lamp and you get a very intense, you know high intensity of infrared light which would cause you to sweat and expel, you know toxins and for recovery. But when you emit infrared at a lower intensity you still get the benefits of the increased circulation and actually thermoregulation without overheating.

Speaker 2:

And when we were looking at how we could make this basically like a portable technology that wouldn't require an extra step or doing something outside of your normal daily routine, we looked at delivering this benefit through textiles and you know kind of a fun fact polyester nylon. They start out as liquid and so we add our minerals about one micron, a hundredth the thickness of a human hair at that stage and then it's extruded into yarn and knit and woven into fabrics and then cut into garments and made into bedding and, like this shirt I have on, it really has millions of micron-sized minerals that are powered by ambient heat and powered by the body heat. So it's powered by the person wearing it, there's no external power source. It's powered by the person wearing it, there's no external power source. The minerals absorb that heat and they convert it to infrared and put it back into the body.

Speaker 1:

And then you get this physiological benefit. So let's see. So infrared, we know, has advantages to health and wellness and mitochondria and other things, and certainly infrared saunas, and there's evidence from the Finnish sauna study, among many, many others, the benefits of that. So it's clear. So the idea here, then, is taking the infrared from our body that our body produces just through metabolism, the heat of our body, and then basically having a fabric where these minerals or these materials reflect it back into our body. Am I understanding that correctly?

Speaker 2:

Yeah, the only nuance I would add is it's really the heat from the body, because we're giving off about 100 watts of heat every second and we can basically power a light bulb 24-7, even while we're sleeping, and then during high intensity exercises that can spike up to 2000 watts a second, and so that heat energy. The minerals will take heat and convert it to infrared. So it's more than just reflecting our body's peak emissions, like 9.8 of infrared. It's actually generating a new infrared in the near, mid and far from the heat that's coming off of the body.

Speaker 1:

So just for our listeners. Then the heat, the wavelength of heat, comes out as infrared and other wavelengths, but infrared certainly, and then that's reflected and transformed into other frequencies of the electromagnetic spectrum. Is that it?

Speaker 2:

Yeah, that's the way I explain it. We're changing. You know, heat you can't create matter, but you can convert the form. So we're converting heat energy into light energy.

Speaker 1:

Okay, oh, okay, so. Oh. So then these, these fabrics, do they if? If I go in a dark room, do they light up at all? Is there any visible appearance, or is it? Is it non-visible light? I mean, electromagnetic radiation is light, I guess, but is it in the visible range? Can we actually see these, do they? Do they glow in the dark or anything like that, or is it more non-visible types of light?

Speaker 2:

So we're talking about near that's a great question, right? We're talking about near, mid and far infrared, which is just beyond the visible spectrum. Our eyes actually see in a very narrow bandwidth, right, the shorter wavelengths, like ultraviolet, and then the longer visible, and then as you move longer, near, mid and far. And so if you look with an infrared camera at our products, yes, you will see actually glowing much brighter. And if you do an infrared emissivity test on our fabrics, you'll see an increase that you can quantify. We have a standard of 0.25 milliwatts per centimeter squared that we set in order to certify something as salient. So that's the increase that we're looking to create, this physiological benefit, without trying to get too technical. But again, we're not working in the visible spectrum, it's in the near, mid and far infrared. So if you have a camera that can see in that wavelength, that absolutely will glow and be brighter than something that's not loaded with our minerals.

Speaker 1:

Oh cool. So the idea is that infrared light we know is beneficial, like from a sauna, and so this product takes the natural heat, the infrared we emit, and then changes, alters the frequency to some of them and re-emits an even more beneficial or reflects a more beneficial frequency to our bodies. I guess the heat would otherwise just emanate into the environment. We would be lost, right?

Speaker 1:

so this is a way of yeah, of capturing it back in and and uh, making, making it benefit. So, um, I know on your website you have a few scientific papers that are there any studies that you point to that that you know that that say, wow, this this really has a has a benefit above and beyond you know what we know infrared is is valuable for.

Speaker 2:

Yeah, we have 10 published studies. Some of the more interesting ones that people are looking at now are related to grip strength, because they're showing that grip strength can improve longevity. So we have two papers published on improving grip strength. Our thesis, or our fundamental study, is showing an increase in tissue oxygen, because when you have an increase in circulation you're going to get an increase in tissue oxygenation. So that study was done on 153 people and we have an average of a little over 8% increase after 90 minutes wearing a salient shirt.

Speaker 2:

And so again, we're trying to tie the heat coming off of the body powering the minerals that are in the fabric. You can put the fabric in an ash test analysis and actually weigh and measure the amount of minerals that are present in any given sample by weight. And then we have the emissivity cameras that can measure the amount of minerals that are present in any given sample by weight. And then we have the emissivity cameras that can measure the increase in emissivity coming off of the material. And then we have the clinical benefit on people, either measuring their increase in tissue oxygenation or looking at specific endpoints like grip strength, Because when you increase circulation to a muscle group you're going to increase capacity, increase strength, all other things being equal.

Speaker 1:

Yeah, it certainly makes sense from like. We both have kids who play sports and we know from sports that if you, if you're cool and your surfaces is cold, there's there's less blood flow to the muscles. Surface is cold, there's less blood flow to the muscles. But if I add infrared and warm up, the muscles sort of get warmed up. Then the muscles are going to be more effective, they're more productive. There are obviously benefits of that. So it sort of makes sense from a physiologic point of view. I guess the do you? Do you have to wear these just for a certain period of time, or can you wear them all the time? In other words, is there you know? Is it too much to be hot all the time, or what are the? What are the? What have you found there?

Speaker 2:

Yeah, so it's a it's a localized effect and it's while you're wearing the product. So if I'm wearing a shirt, it's just going to affect the areas my upper torso and the increase in circulation will actually help wherever your body's trying to go. So if you're too warm, it helps cool you. If you're too cold, it helps warm you and it's something that you can use, you know, throughout your whole day. You know I have salient pillows, salient sheets and then I wear salient during the day. So if you have about 20 or 22 hours around salient fabrics, that's about 15 minutes, equivalent of a 15 minute infrared sauna. So, yeah, it's great to use throughout the day and at night and it won't overheat you. It helps really maintain whatever temperature your body's trying to go towards.

Speaker 1:

Yeah, so just it should just put it on and forget it, wear it and that sort of thing. How about toxicity? Is there anything people need to be aware of about this? Are there any people who shouldn't wear these kind of fabrics because of some sort of underlying medical condition or something?

Speaker 2:

We haven't come across anything that the minerals we're using are naturally occurring earth minerals. There's nothing toxic and unless you have an allergy to the, to the fabric, or an allergic reaction like like. I think there's a very small fraction of people that might be allergic to polyester. You know that wouldn't be a good solution for them, but we also have natural fabrics like viscose, natural fibers. So no again, there's no external power source. So you know we've gone through the FDA process and they've reviewed all of our science and we're an FDA determined medical device and general wellness product and there's nothing.

Speaker 2:

I mean that's really the beauty of it. There's no way to overdose or to have overexposure. It's safe, for you know expect process and that you know pulling the heat away from the body can create a cooling sensation for some people. The increase in circulation can create a warming sensation for other people. So it really just depends on where that person is at.

Speaker 2:

And again, you know heat is different than light and so, just to kind of put a fine point on that, we're taking the heat energy, the vibrational energy of heat coming off the body through our metabolic process and the minerals absorb that like a sponge and then they become saturated and they can't absorb any more heat and they release that heat in the form of electrons, in the form of light and near, mid and far infrared, specifically in that range. So there's really no downside to using it throughout the day. Obviously, if you have a specific medical condition, there might be certain cases I know with cancer you don't want to increase circulation to an area like that, and so you would want to talk to your doctor and your healthcare provider. But you know, we've even talked to some oncologists and so far we haven't come across anyone that really feels that it could be of any harm.

Speaker 1:

Yeah, yeah. So yeah, and strictly speaking, infrared is light, right, it's in the, but it's just not visible light. It's part of the electromagnetic spectrum, but we're changing evidently what you're saying. You're changing the frequency slightly of the light that's emitted or reflected there with this. So this, this overall class of products is we call these infrared fabrics? Is that the class that they're under there? And so I'm a new user? What's the most surprising benefit I would get after switching to these? What do people experience?

Speaker 2:

Yeah, you know that's a great question and it is really dependent on the person, because all of our bodies have different requirements, different strengths, different weaknesses. So your body will take this extra energy input and allocate it to wherever is needed. So it could be, you know, you're feeling more refreshed. It could be you're feeling more energized If you have minor aches or joint pain that could be eliminated. You know it's a very personalized experience.

Speaker 2:

Sometimes people use a product and it's just about maintaining, supporting a healthy lifestyle, and you know you can't always measure things that you know don't happen. But, like you were saying, with muscles, you know you can have injuries if you're not warmed up properly. So having your blood flow, you know, increase before exercise can be a preventative measure and really it's just about optimizing the body and and making sure that you're at your strongest and your best. Recovery is one where one where you have a higher user perception People that maybe are weekend warriors or go out for a marathon and they know how they overexert their body and it's sore and achy you're gonna recover from that much faster because that's all tied to circulation.

Speaker 1:

Yeah, yeah. Well, your background is you're not only an entrepreneur, but you're also a triathlete and you know into health and wellness and longevity. So I'm curious how do you personally weave in recovery tools like infrared fabrics to stay at your peak?

Speaker 2:

Yeah, you know I started, uh, uh, amateur athlete you know love playing in high school, never had the skills to kind of go beyond that, but, um, you know, started picking up triathlons about, uh, you know, eight or 10 years ago because it's just a great, um, great community. Uh, you know, everyone's really supportive and you're really just competing against yourself right, trying to uh grind out the race and improve your time. So, um, that was really a fun for me. I've done, uh, you know, a dozen or so of those and, um, you know, selling it is is obviously a big part of my everyday routine and, uh, particularly with recovery, it's, it's, um, you know how fast and how much circulation um can you get through after those types of exercises or exertions so your body can get back to its peak level. You're clearing out the metabolic waste and basically bringing in new nutrients and fresh blood. So, yeah, I wear it while I'm competing and then I wear it after the race to recover as fast as I can.

Speaker 1:

Yeah, and, to be clear, celliant. We're going to talk about this some more in a little bit, but Celliant is the name of the fabric that your company makes, right, and the specific product version of that. But before we do that, maybe, we talked about biohacking a little bit. My buddy, dave Asprey, and others, and a lot of listeners, though, feel too, too busy to biohack or they're not really inclined to. You know, get under the hood that much. So what are three small, maybe no stress steps that you could recommend to start our listeners being their best self today?

Speaker 2:

Yeah, you know, that's a great, a great question, and I appreciate that no-transcript that if you want to get healthier, you have to, you know, eat better or sleep more or work. You know, work out more, exercise more, and those are all true, right, if you do any one of those three things are going to help improve your body, and and those are, you know, certainly things that require focus and some changes to how you're doing things currently, and you know, talking about selling it. What I love about that is it doesn't require any extra effort or any changes, right, you're going to get up, you're going to get dressed, you're going to wear clothes, you're going to go about your day. You're going to come home, you're going to get in bed, you're going to sleep. You know whether you sleep four hours, six hours or eight or ten day. You're going to come home, you're going to get in bed, you're going to sleep. You know whether you sleep four hours, six hours or eight or 10 hours, you're still getting in a bed and sleeping.

Speaker 2:

And so, with our technology, it's completely passive, it doesn't require you to change anything about your life and it's going to give you some incremental benefits without, without any augmentation or changing your lifestyle. So obviously that's at the top of my list and you know some of the other um things that are out there, like taking supplements um, you know that's a, that's a smaller um time commitment. Um, you just have to remember to take certain, um you know, minerals or certain supplements that your nutritionalist might recommend for your body and your blood type, and whatever you have going on. And then you know a lot of the other things actually are going to, you know, require, you know, some effort or some work on your part to see a change.

Speaker 1:

Yeah, yeah, I mean, that's the great thing about this. I think wellness is often, you know, sold as complicated and expensive, and longevity as well, so I like the idea of the simplicity of this. You know, fabrics sleep, and how might this be the most underrated biohack of all?

Speaker 2:

Yeah, yeah, I mean, we certainly feel that way, and you know, again, as I mentioned earlier, the Nobel Prize in Medicine in 1903 went to Nils Finsen for the work that he was doing in the 1800s with with infrared light. So it's one of these things that's been around for so long, it's been forgotten about and and then never really studied as much as maybe it should have been. And now, with longevity and biohacking and you know, infrared is really mainstream and becoming more mainstream and established, and so I think it's a great opportunity now for people to look at what we do and see that there's, you know, real science there and it has a real benefit and, like you said, it's doesn't really require any extra effort or work.

Speaker 1:

Yeah, yeah, I mean I obviously I love biohacking, I love longevity. The science is so, so exciting, I guess. But this is one of those things that we do. This, this class of products, you know, similar to many supplements as well, that we we take them kind of on good faith and then we may feel better. We may, you know, our life may improve. But just to be clear, there's no real blood markers that we follow with this or anything. We're not, we're not like looking at vitamin D levels or anything like this. This is more kind of just do it and forget it, right?

Speaker 2:

Yeah, that's true. I mean and that's one of the good things and one of the challenges in terms of user perception you don't always notice your circulation increasing or when it slows, unless your fingers get cold or you get too hot on the extremes. But just having a boost right in the good range isn't always going to create a perception change. So you know, you might not think you're getting a benefit, you might not feel it, but most people are going to feel something. And yeah, again, you're not looking for changes in the chemical makeup of the blood. You're looking at increase in circulation, which we measure by tissue oxygenation.

Speaker 1:

Yeah, yeah, and that's the challenge of many, many products in this space. You know it is what it is and that's the way we you know we evaluate them, because everything can't have a blood marker and everything can't move the dial. I mean, I take rapamycin for longevity. How do I know it's working? I don't know. You know, check back in 20 years and I'll tell you. You know, it's like I, maybe I feel better and you know some, some things change. But you know so many things are in this space, well, let's, let's talk about selling it. Then, selling it is the name of the product, specifically the fabric, the infrared fabric that your company makes. What's the name of the company?

Speaker 2:

So that's exactly right. Our company is called Hologenics and Celliant is a technology it's a name of our technology that we are delivering through our brand partners and through our own products. So it's a combination of the word cell and reliant, because it's powered by your cells. So it's again capturing heat, energy, which is different than light energy. If you think about, you know, an ice cube and water and steam, the only difference between those three forms is the vibrations of the molecules. The faster they vibrate, changes the physical form, and so heat is a vibration coming off of our body, of the energy from the metabolic process, and so salient is really just a formula of minerals that then get embedded to different types of products.

Speaker 2:

So it could be socks, it could be a shirt, it could be sheets. We have brand partners across all different applications, so Under Armour is probably our largest brand partner from an apparel standpoint. This is an Under Armour shirt I'm wearing. We partner with KT Tape for kinesiology tape. We have bedding partners like Pure Care and Athletics that make sheets and pillows or pillowcases, blankets and really just about any type of textile can have a cellulite embedded into it, and so, as a company, we grind and mix the minerals that go into the production, and then we pass those off to our trade show partners excuse me, our supply chain partners that then integrate them into the products for our brand partners.

Speaker 1:

So if I want to get access to this technology, then, if I understand you correctly, then I would just I would go to my local store and if I see Under Armour, I will ask hey, do you have Under Armour with Celliant? Is that? What should I ask for?

Speaker 2:

Yeah, that's exactly right and, really, you know, most people, nowadays it's all online, right? So if you just type in Celliant into your browser or shop Celliant, or go to Amazon and type in Celliant, you can see all the different types of products that have Celliant in them. And we ourselves just launched our own Celliant store that sell pillows, and we're starting, um you know, to expand our offerings. But, um, you know, sleep is one of the sleep hygiene is one of the real critical ways that you can improve, um, the quality of your life, and you can't always get more hours of sleep, but if you can have a better sleep during the time that you have, you're going to feel better, all things being equal. So, um, you know, we're really excited about that, and increasing circulation to the brain while you're sleeping is really important for the, for brain health, and the brain can only, you know, detoxify itself while it's asleep, so that's something that we're really excited about.

Speaker 1:

Yeah, I mean. Well, if someone's never heard of salient, what's the? What's the 30 second pitch on why it can change their, their performance and recovery? What should we tell them?

Speaker 2:

Everything follows from that, and you look at people that have some kind of element or condition and if you improve circulation, it usually gets better or goes away. And so if we can increase circulation, all things being equal, we're going to perform better, we're going to recover faster. So my 30 second pitch is that we improve circulation and blood flow, and that's really the key to our health and our overall well-being.

Speaker 1:

Well, if you could gift one salient powered product to every person listening right now, which one would it be and why? Let's see, seth, I think. Um, oh, there you go. You dropped off there for a second, go ahead. Did you get that question? I just it was just sort of. If we could give one selling a power product to every person listening right now, what would it be and why? Or what is the first product to start with, if I've never tried selling before, I want to to try it. What would you recommend?

Speaker 2:

Yeah, that's a great question and I always say the socks or the pillow. The socks for people that are on their feet all day, have sore feet, you know you're going to get a big notice of improvement through the socks. And then the pillow, like I just said, for sleeping, is so important. So either the socks or the pillow is where I would start.

Speaker 1:

Looking at the future, how is this space going to change in five years? What do you see the future of this technology? What's down the road, the pipeline, what can we look forward to?

Speaker 2:

Yeah, I think it's a combination of increased user awareness and then demand. The challenge that we've had is a lot of people just don't know that this is out there and don't know that it's available and something that they can use. So we need to see that increase and that awareness grow and then, as that happens, over the next few years that'll lead to more people working on this and finding more unique applications and whether it's things that are more like industrial nature, like treatments for windows to help with energy, help with the rooms that we live in, you know, drapes, curtains and then just finding more and more types of products that we use as consumers to incorporate this technology through coatings, through textiles. You know polyester and nylon and synthetics are very hard in the environment. So I think there'll be more. You know, an enhanced shift to natural and sustainable materials, which will be great, and you know there's already such a wide range of products. But I think that'll just continue to grow and diversify and just build on you know what we've done so far.

Speaker 1:

Yeah, I want to be sensitive to our time, but just, is there anything we haven't covered today that you, that you'd like to like to put on the agenda?

Speaker 2:

Oh, you know, I thank you for the opportunity to discuss the science. I'm obviously very excited and passionate about it. It can get a little bit technical trying to explain it to people and you know, I always want to make it as simple and as easy, and I'm thinking about someone telling their friends about it and I would just encourage people to try it for themselves. You know, once we have, you know, somebody actually try it, we usually have a customer for life. So, you know, just being open to new things and seeing things that can help improve and having that willingness to try them, I think is, you know, a great place to start and really thank you for having me.

Speaker 1:

Yeah, no, that's great. One last question just with it, since the technology is getting out there with. I wonder if there are you seeing like sports teams adopt this for competitive advantage or in the Olympics or military? Are you seeing anyone really take advantage of this in any ways like that?

Speaker 2:

Yeah, those are all the key types of groups that I think can help validate and, you know, spread new technology. So we've worked with the military. There's professional NFL teams, professional baseball teams, the Olympics you know we had KT Tape. They're a big sponsor of the Olympics. So, yeah, a lot, a lot of elite athletes. Tom Brady, you know, is the one that sort of put us on the map in terms of his use for it at Under Armour and you've got really a lot of elite athletes that are understanding this technology and using it and as that continues to grow, you know we'll hear more and more about that and that certainly helps create demand and build awareness.

Speaker 1:

Well, thanks so much, seth, for spending time with us today. This has been great. It's certainly been an eye-opening for me and I think our listeners have learned a lot as well. So the name of the product is Celliant and we can find it just when you shop online, look at your fabric and ask that Celliant is there, or you can go to your own website, which we'll include in the show notes, and get it there. But thanks so much, seth, we really appreciate it.

Speaker 2:

Thanks for having me. It's been a pleasure, rob, and look forward to your listeners. Please reach out on LinkedIn, like you mentioned, or shopsellingstore, or reach out to me and happy to answer any questions.