Health Longevity Secrets

Is Oxygen the Root Cause of Chronic Disease?

• Robert Lufkin MD • Episode 241

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What if the core of fatigue, brain fog, and “getting old” is really an oxygen problem? We sit down with Brad Pitzele to unpack how exercise with oxygen therapy (EWOT) and red and near-infrared light can reboot cellular energy, open microcirculation, and dial down inflammation in a way that’s fast, practical, and measurable. Brad's story moves from autoimmune arthritis and melanoma risk to a sustainable routine that restored clarity and stamina—without spending hours in a chamber or crushing workouts.

We break oxygen down to first principles: aerobic vs anaerobic ATP, why lactic acid spikes when cells are starved, and how oxygen use declines about 1% per year after 25. From there, we get tactical. EWOT leverages exercise-driven vasodilation to flood plasma with oxygen, reaching capillary “nooks and crannies” red blood cells can’t. Hyperbaric oxygen raises partial pressure and helps specific cases like non-healing wounds or those unable to exercise, but EWOT’s 15-minute sessions, lower cost, and vessel-friendly physiology often make it the go-to choice for daily use.

Light therapy adds the second lever—demand. Red and near-infrared wavelengths signal mitochondria to take in more oxygen and make more ATP, supporting skin renewal, muscle recovery, and cognitive performance. Use them together for a supply-and-demand loop: EWOT first, then light for longevity; light first, then EWOT for performance. We also cover safe ramp-ups to avoid Herxheimer reactions, how to start if you’re deconditioned, what biomarkers to track, and myths to ditch about “no pain, no gain” and red light overdosing.

If you’ve wondered whether brain fog can lift, whether energy can return without heroic protocols, or whether oxygen and light can support long COVID, Lyme, or cognitive decline strategies, this conversation offers clear steps and honest limits. Subscribe, share with someone who needs hope and a plan, and leave a review with your top question so we can tackle it next.

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SPEAKER_00:

Hey Brad, welcome to the program. Thank you so much, Rob. Well, after a lifetime of of of strange medical conditions, you've discovered the power of oxygen and and light to really that that's helped you heal. And we're we're about to dive into you know how oxygen and light have truly changed your life. But if you had if you had to distill the whole mesh mission into one sentence, what's the promise you'd make to someone listening right now who's in crisis?

SPEAKER_01:

Well, at the at the root of all illness is lack of oxygen at a cellular level. Um, and those aren't my words, those are the words of uh Arthur Guyton, who wrote the textbook Medical Physiology, that every doctor had to read for the last 50 years. And so these two technologies help reestablish the oxygen balance in your body to help restore health.

SPEAKER_00:

Yeah, great. And and Guyton, of course, uh from the from medical school, I remember that book too, I think, uh as well. So so following up on that, what's the moment that you realized that this this promise was possible? You know, look, let's get into your backstory a little bit, your journey. How'd you get so interested in this fascinating space?

SPEAKER_01:

Yeah, so I was um sick and getting sicker. Um I had weird illnesses all my life, but they were kind of transient and not major inhibitors of my life until I started to develop autoimmune arthritis, and I started taking autoimmune therapy drugs. Um and one of the side effects of the drugs was that they um can cause a higher risk for cancer, particularly one of them was melanoma. And a couple years in, I developed melanoma, and I was really afraid, and I went to my rheumatologist and said, Well, geez, what do I do? If I keep taking these drugs, I could die of cancer. If I stop taking these drugs, I can die a painful death of arthritis and autoimmunity. And he didn't have a good answer, and so that kind of made me decide I rather in either of those two paths, I needed to find some third path. Um, and my health continued to get bad over the next several years, and I looked under every rock I could to try to find a solution. Eventually I started seeing an alternate health care provider, uh, an MD, but worked outside of the insurance system kind of holistically, and he recommended this thing called exercise with oxygen therapy or EWAT, and I decided to give it a go. And um, you know, I wouldn't say it was an instant, an instant success for me. Nothing was working. And probably the first few months I didn't notice a huge degree of difference. But somewhere about the third month, I all of a sudden I kind of took inventory of all my melee of symptoms, and I started to notice some of them were disappearing. And that start that was the spark that brought me hope that maybe maybe this was a path forward that was going to be a help, even if it wasn't, you know, it wasn't gonna solve everything. At that point, any level of relief um would have been very meaningful.

SPEAKER_00:

Yeah, I mean, I I I admire and commend your your determination too with it with the you know, trying a new technology like this or a new that your doctor recommended, and you tried it for a period of time. How often did you do it in those first months when you were trying it out? What was your regimen like?

SPEAKER_01:

It would have probably been four or five times a week. Um, I was I was desperate. My doctor loved me because he said anything he told me to do, I did like I was in the army. And that was that was really a sign of of like just the utmost desperation as I was kind of watching my health slip away. And you know, I was a father, a sole bread provider for a family of three, and I was just like, what happens to all of my family if I can't uh continue to work? And so, you know, if he told me to march, I marched. And in this case, he told me to do it, and I did it probably close to five times a week.

SPEAKER_00:

Wow. So so an hour session, would that what it would be like with or working out and all?

SPEAKER_01:

Well, actually, that's the amazing thing about EWAT, it only takes 15 minutes. So you just do 15 basically involves doing a cardiovascular session for 15 minutes while breathing near pure oxygen through a mask. Um, and it's as simple as that. And many of the same benefits as a hyperbaric oxygen. And in fact, many folks who have done both tell us they see more dramatic results when they do Ewatt because of the synergies of all the physiological changes that happen to your body from exercise.

SPEAKER_00:

And when you were doing it on this your own, your own discovery journey for yourself, what was the first thing that that you experienced where you said, hey, something, something's happening here, something's changing. What was the first hint?

SPEAKER_01:

You know, uh, I didn't I would say the the funny thing is I was so darn sick, I didn't notice as things started to get better. Is I describe it when you have 67 symptoms and 14 of them disappear, you're not you don't care because you're too busy focusing on the 50 some that you still have to deal with. And that's where my head was at. And then about three months, I started kind of looking through some of my symptom journals, and I was like, wait a second, what happened to this and that? But some of the big things for me revolved around brain fog and energy. Um, I noticed my I was had a clear head. Um, I could think clear in meetings, and I wasn't like, you know, just faking it to get by. And the same thing with energy. Um, at my lowest point, I like could barely get out of bed, and I was going into work and I would hide in my office hoping no one would like call me into a meeting and you know, notice, and um then I would go home and I'd crash all evening and all weekend just so I could make it through the next week and fake it again. So um, you know, I really didn't feel like I was present anywhere, and I started to notice like, wait a second, like I'm in this meeting and I'm I'm engaged, you know, or I'm reading this email and I didn't have to read it three times, and that was a first aha moment for me.

SPEAKER_00:

So, so obviously something's changing with you, you're feeling better, the brain fog's going away. So, hey, that's a win. We'll take it. So, on the other hand, in your doctor's office, I mean, obviously you're feeling better, so he'll notice that. But what were what were some of the things that the doctor noticed, you know, like yeah that that started convincing him, in addition to the fact you were feeling better, but any you know, hard markers or anything like that?

SPEAKER_01:

Yeah, well, to your point, it was a few things. First, he immediately like I went into an appointment a year later for a checkup, and immediately he was he could just tell my whole disposition had changed. You know, my effect was brighter, I was more energetic, and you know, probably smiling more and so forth. Um, but he noticed my inflammatory markers went way down. I mean, I had incredibly high inflammatory markers, and he was surprised by how far they went down. Now, later on, he had this, he had this$50,000 piece of machinery he bought called uh a bioenergy tester, and he asked me if I would do it to get into his database, and it basically you would it would measure a bunch of your biological um signs, your heart rate, your breathing rate, um your blood pressure, et cetera, et cetera. And it would measure it at rest, and then they would have you do exercise to fail, meaning when you got to a certain um uh a certain kind of heart rate output, they would consider that like the test is completed. And so he he had this feeling about me, and he had me go do it, and they put me in this test, and they said it's gonna take about eight minutes to get you to quote failure. And they put me on this thing, and at eight minutes I was nowhere near, and at 15 minutes I was nowhere near, and at finally at 22 minutes or something like that, I hit that quote failure mark, and I got off the bike, and the lady was like shocked, who was testing me, and she goes, Are you like an ultra endurance athlete or something? And I laughed, I said, No, I've got chronic illness, I have no desire to go run a marathon whatsoever. Like, um, and so you know, and then they came back with all these biological markers and just saying I was, you know, biologically incredibly many years younger than my um my ordinal age. And so it was all of those things I think he was pretty impressed with.

SPEAKER_00:

Yeah, that that that's that's that's remarkable. Uh but let's let's let's dive in and see if we can understand what might be going on, right? The the science. And on on this podcast, like we talked about earlier, you and I offline, that we've we've we've had a guest talk about hyperbaric oxygen, and that was that was uh over a year ago. So it's been a while since our audience has has heard any of this. So let's let's maybe start simple and go to oxygen 101. So like yeah, absolutely. Yeah, how does our body use oxygen like at the cellular level? And you know, what happens when we age and we get sick with that?

SPEAKER_01:

Yeah, so oxygen is obviously fundamental. Um, it's the gating factor in energy production. So when your body it has two ways to make energy effectively, one is cellular respiration, which is it uses oxygen to burn glucose and produce something called um ATP, which is the energy currency of our body. And when it runs out of oxygen, it switches to anaerobic respiration, which is it burns the glucose without any oxygen. Now, the difference is when if you take a molecule of glucose and you burn it with oxygen, you can make something like 36 units of ATP. And when you run out of oxygen and you have to burn it in anaerobic respiration, you can only produce like two units of ATP. So it's a massive drop in energy, but it also causes another problem that it produces a lot of lactic acid. And we've all felt that when we're, you know, we've pushed ourselves at the gym or at a sport in high school and we're sore the next day. That's the lactic acid because those cells ran out of oxygen and they switched to anaerobic respiration. Um now, so energy isn't just about having the energy to feel awake and alert. Every cell in your body needs it to do its function. Your skin needs it to repair and have more collagen. Your heart needs it to keep a healthy circulatory system, your liver needs it for detoxification. So when we say energy, we're talking about every system in your body working at its best. Um, but as we age every year past the age of 25, our body loses about 1% of its ability to utilize oxygen, which doesn't feel like a lot at first. At 27 and 29, you probably feel about the same. But by the time you get to 50, you've lost 25% of your body's ability to utilize oxygen, and that's a massive drop. Now, what happens when your body loses the ability to utilize oxygen, and you have that massive drop, is anywhere in your body you start to have low oxygen, you start to develop inflammation. Um, and the research is really clear on this. You cannot have ox, you cannot have inflammation anywhere you have oxygenation. And on the flip side is true, anywhere you deprive the body of oxygen, you produce inflammation. And so as we get older, we lose the ability to utilize oxygen and we increase in inflammation. And nowadays we have a term for that that we call inflammaging. Like we're all just going to get more and more inflamed. Um and the foundation of Iwatt was there was this um Austrian inventor, von Arden, who discovered that when you exercise with oxygen, he could open up the inflammation inside of our capillaries that are choking off the oxygen utilization and re-establish more youthful blood flow. And so he and he had folks do just a few sessions of what is now called Iwat, and he saw more youthful blood flow and the benefits of that. So the first very thing we um the first thing is having good oxygen utilization and having the body be able to utilize it. And then um pretty much all aging is involves mitochondria dysfunction. So those are the powerhouses of your cell that produce that energy. And so when you have an abundance of oxygen, they're able to have mitogenesis produce new mitochondria. And the flip is true when they're short of oxygen and they're using anaerobic respiration, there's a lot of um what are called reactive oxy um oxygen species, which damage the mitochondria and cause them to age prematurely. And so we reestablish the energy levels of the cells, they're now able to perform at their best. We knock down inflammation, and then oxygen has a really interesting other use, which is oxygen is critical for detoxification. So when you uh when your body is trying to break down chemicals and get them out of your body, it uses oxygen to quote, oxidize them, which is just a chemical reaction that breaks it down into a simpler molecule that your livers and your kidney and all of your elimination organs can um can use to remove. So EWAT's really powerful because we're using the we're using the body's own mechanisms to reoxygenate and detoxify at the same time.

SPEAKER_00:

Yeah, so so this EWAT, which is uh the acronym for exercise with oxygen therapy as opposed to HBOT, which is for hyperbaric oxygen therapy. And both of these therapies obviously use oxygen. Um, so is it how is it different from I mean, we we understand the methods of uh how how hyperbaric oxygen is different? It's higher pressure oxygen in a special chamber, yeah. Um, not usually during exercise, during rest. So are these complementary? Are they competitive? In other words, which which situation should I use? Which one? Where do they shine? What are the limitations of each? Like, how do I choose?

SPEAKER_01:

Well, for the vast majority of people, actually, IWA is a stronger alternative. And the reasons for that are when you start exercising, your body immediately goes into oxygen starvation mode. It's it says, oh my gosh, you're using a lot of energy. I don't have enough oxygen to produce enough energy. And so your body compensates and adapts. So there's all these physiological changes that happen, right? We start breathing deeper and faster, our heart beats faster, and our blood vessels dilate. And all of these things are done to optimize the ability to drive oxygen through our circulatory system and to our cells. So the the at the highest level, the difference between hyperbaric and IWA is hyperbaric uses pressure to push more oxygen through your lung membrane. Of course, once it's inside your body, it's not really doing anything inside your circulatory system. For instance, if we were to look at your blood pressure, it doesn't go up the same amount as the pressure in the chamber, thank God. Um, and quite honestly, your body has these compensatory um changes. So when you do hyperbaric, you actually have vasoconstriction. Your blood vessels narrow because it says there's too much oxygen coming in. That's that feels like too much. We're gonna try to control it by narrowing the blood vessels. When we're doing IWA, it doesn't do that because the body is thirsting for oxygen. It's like, oh, we need more oxygen. So you're delivering it, but you still have vasodilation. Um now, there are some cases where I do think um hyperbaric is a is a better choice. Um, and those generally revolve around a couple um scenarios. One is if you have like an open non-healing wound, like a diabetic foot wound or something like that, I believe that if you go in a chamber, but it has to be a chamber where the entire chamber is filled with oxygen, not just a mask. And having that oxygen pushing in through that wound is beneficial to helping the wound healing. Both will offer wound healing through the inside out, but also having that on the outside, I believe, is a uh is an advantage. And the other case is if you're not healthy enough for exercise, then definitely hyperbaric is a great way to start. Now, you you don't necessarily have to choose either or, you can use them at complementary. Um, however, you know, most folks who try to start out that way, they quickly realize that if I can get as much oxygen in 15 minutes of IWAT as it would take me 90 minutes in the most um medical grade hard shell chamber, like it it just is more sustainable for folks because that time time spent in a chamber is very difficult, I think, for a lot of folks.

SPEAKER_00:

So, yeah, so some of the let me see if I understand then some of the differentiating points are the the ewatt sessions are shorter, 15 minutes versus you know, an hour or 90 minutes with a hyperbaric uh one. Um, the hyperbaric sessions are increased pressure, you know, 1.52 atmospheres of pressure, whereas the Ewatt is at uh room uh basically ambient pressure, and the concentration of oxygen at EWAT is elevated. So it's you know 100% or you know, higher, higher percentage. Is that true with uh hyperbaric or hyperbaric? It's mainly just the pressure.

SPEAKER_01:

No, both of them use uh generally use 93% oxygen. Okay. Um, you know, you can you can use 100% in some chambers. I don't know that there's a huge difference between 93 and 100, but um they're both using elevated now, and they both do something kind of magical. So your circulatory system generally uses your red blood cells to carry oxygen. And if you were to put a pulse oximeter on your finger and look right now, your red blood cells are probably about 98, 99% of capacity. There's no more room for oxygen. Um, but both of the modalities, what they do is by forcing more oxygen into your circulatory system, is they cause it to actually um go into solution into your blood plasma, which is this clearish brown liquid that the red blood cells ride on. And normally plasma only carries like two or four percent of your oxygen. Um but under IWAT and under hyperbaric, it can saturate that uh plasma with oxygen. And why that's important is because blood plasma is a thousand times thinner than a red blood cell, and so it can get to the nooks and crannies inside your circulatory system that may are maybe blocked to the red blood cells because of that inflammation we were talking about.

SPEAKER_00:

So now um red light therapy or photo uh biomodulation has has been used um also is it valuable with with Ewatt as well?

SPEAKER_01:

Yeah, actually they they both kind of work in a on the same thing, which is the energy production channel. So Ewatt drives a massive supply of oxygen. In a 15-minute session, you could take in as much oxygen as you would get in 12 or 14 hours of a normal day. So just flood your body with oxygen. Now, what red and near infrared light can do is it works, its primary mechanism of benefit is by increasing oxygen demand at the cells. So the the specific wavelengths of red and near infrared light we use, they basically send a signal to your mitochondria that say um eject um some nitric oxide and take in more oxygen. And so they end up producing more ATP. And red light is often well known for its skin rejuvenation and more youthful looks. That's because the red light is shining on your skin and causing more energy production. And so those cells now have extra energy to produce more collagen and to produce new cells and effectively rejuvenate you. Um and near infrared will go deeper into the deeper tissues, it'll work on muscles, bones, improve healing and recovery, and even improve brain health and neurological conditions. So you use those two together. Now, when you use it with EWAT, so you increase this massive supply of oxygen, and then immediately after you use red and near infrared light, you create an increased oxygen demand. So now these cells are asking for all of this oxygen that you have in your body, and it's readily available. And so it kind of completes the full circle and drives uh an amplification of the benefits of both, quite frankly.

SPEAKER_00:

So what's the what's the ideal way to deliver that? It sounds like it's it's you've you do your exercise with oxygen, your Ewatt, and then afterwards you do red light. And how do you deliver? Is that in a red light bed? Or um how what's the what's the best use, best practices?

SPEAKER_01:

We generally use uh a red light panel, and the reason for that is it's kind of a uh a partway point. Most folks can't afford and don't have space for a huge, what looks like tanning bed in their home. And but a panel can cover a vast majority of your body, and you can get it in, get in, and they're powerful. So you can do a 10 or 15 minute session and get benefits. So for folks looking for health and general longevity and wellness, we recommend EWAP first and then red light immediately after. Like get done and get underneath that red light. Now, for folks who are looking like for sports performance, we actually recommend the flip, which is you start by doing your 10 or 15 minutes of red light, and that increases the uh ATP production of all those cells. So now you have extra energy floating around, and then you get on and you do your Ewott session because when you're exercising with oxygen, it it has all these wellness benefits we talked about. It also has all these athletic benefits, it improves VO2 max, it makes exercise easier. We have folks who are using it to treat themselves for a variety of health conditions who are not healthy enough for normal exercise, but with exercise with oxygen therapy, they can do it because the oxygen makes it easier. So for performance, we recommend you do the red light first and then the EWAT, but for health and longevity, it's EWAT first and then red light.

SPEAKER_00:

So so you you talk about using using EWAT with red with red light um optionally for things like chronic illness, cancer support, detox. We we talked about brain health, brain fog, and and even anti-aging. So which of these areas do you see the strongest data currently that's available? And which which of them are more speculative?

SPEAKER_01:

Well, I can tell you, we have folks using we talked at the beginning that Arthur Guyton said, all chronic health conditions come from lack of oxygen at the cellular level, and both of these work on that cellular pathway. We have seen some amazing results from customers, and there's a plenty of research on how oxygen uh and cancer are very closely linked. Uh, cancer can't survive in a high oxygen environment, and you can make any cell cancerous by simply depriving it of oxygen. Uh Otto Warburg uh won the Nobel Prize over a century ago for that realization. Um, so we see a lot of research in cancer. We have a lot of well-known doctors in the Alzheimer space and a cognitive decline space, quite frankly, using uh EWAT for their patients. Um, and we have a lot of folks using it for long COVID, for Lyme disease. There's been some new research on long COVID that's starting to come out, and that's good. Um, and chronic fatigue, and um yeah, just so many more brain injuries, strokes, uh, concussions, etc.

SPEAKER_00:

So, so looking ahead, like what what what what's one case or or data point you'd love to see in the next five years to silence the skeptics and and and why? So, you know, if you had unlimited funding, what experiment or trial would you try to run right now to to really nail this down?

SPEAKER_01:

I wouldn't do any because I don't like the black SUV following me around and disappearing sort of thing. To be quite honest, but uh look, I think what we've seen, what we see trials are interesting, you know, but the thing I learned long ago, I I'm an engineer by background, and so I'm pretty good with science numbers. And the the most interesting research I ever saw was the results of research are directly correlated to who funds it. And um, so I think what really more is seeing seeing results in people, and to me, we just see so much of it every day. I have a customer call me every day and tell me about how their life has changed, and I think that's more powerful because I think we all learn more from hearing from other people like themselves than from research. For instance, when I was very sick, I read so much research on things that were working. Hey, it's your gut microbiome, hey, it's this, it's that. But unless you have a story from somebody who's actually done it and seeing results, it just didn't it didn't hit the same for me. Um I would I I think there's plenty of research already out there between oxygen and cancer. I would love to see more research come out on long COVID. Um personally, from where I from where I stand and how it affected me personally, I'd love to see research on Lyme disease and oxygen, um, because there's just not enough research on Lyme disease in general, and I've seen some really amazing things from it.

SPEAKER_00:

If someone is detoxing or or very ill, they they sometimes trigger this this Herxheimer or or detox reaction. Can you can you talk about that a little bit? What and what signs should people be aware of? And what's your strategy to manage and pace through that safety when safely when people are using ewat?

SPEAKER_01:

Yeah, great question there, doc. Um so the Herxenheimer reaction is what happens is when your body starts detoxifying, if it detoxifies too quickly, it releases too many toxins into your bloodstream, your liver and your kidneys and your elimination organs cannot keep up. And so now, while they're kind of waiting in queue to exit your body, the the levels in your blood get too high. And the symptoms of something like this are described generally as like a you it's flu-like feelings or like feeling like you're hung over. So it'd be headaches, nausea, upset stomach, just general feeling ill, sort of. And the way you generally manage this is um with Ewatt and with red light, is you start slow and you listen to your body. So most folks who do Ewatt don't have, and same with red light, they don't really have a Herzenheimer reaction, but usually very there's a small percentage of very sick folks that will get it. And what I would tell them, like if we were starting red light, I would say, hey, get under the red light for one minute today, see how you feel tomorrow. You want to wait a day and see how you feel the next day. If you feel all right, your next session, you crawl up, maybe it's three minutes, and then the next one's five, etc., until you get to your 10 or 15 minutes. Um, with Iwa, it's kind of the same thing is we'll tell them, you know, just start by breathing the oxygen with no exercise. Day one, do it for one or two minutes so you feel the next day, and then increase until you get to 15 minutes of stationary breathing oxygen. Once you hit 15 minutes 15 minutes of stationary breathing oxygen. Then you do 14 minutes of stationary, and the last minute you add a minute of EWAT, and then you work backwards, you know, 13 and 2 minutes of EWAT, et cetera, until you can do your full 15 minute session. And most folks through that protocol, it'll probably take them two or three weeks and they're kind of they've gotten up to speed.

SPEAKER_00:

But and obviously anything with a that involves an illness, you should always do in coordination with your care provider who's taking care of you. Are there any people or conditions that uh should not be using EWAT or that it doesn't work for or that could even be harmful for?

SPEAKER_01:

The you know, anyone who's not healthy enough to exercise obviously can't do EWAT. That's generally the the limitations. There's no incremental risk other than the risks of exercise, you know, soft tissue injuries or overuse injuries sort of thing, um from doing exercise with the oxygen.

SPEAKER_00:

Now you've you obviously believe in this technology, it worked for you, and and you're you're convinced with the research and in your experience, you founded a company that that makes these these products. And unlike um hyperbaric uh systems, which can cost you know tens of thousands of dollars, uh, what is the price point for a typical EWAT system, including yours?

SPEAKER_01:

Well, well, when I got into this space, it was because the typical EWAT systems were selling for at least$5,000 and up to$25,000. And I wanted to bring the price down and make it more affordable for people who are dealing with chronic health conditions or trying to manage their wellness on their own. Um, our systems sell for we have one system that sells for uh$1,700, and we have another one that sells for uh$2,300. And so, yeah, um it's it's much more affordable under$2,500 for a system, and it's kind of it's basically a one-time expense. Um, once you purchase the system, you know, maybe every 18 months, plus or minus, you might want a new mask because you've gotten a lot of sweat and spit in yours and are sick of cleaning out. Um the filter on the machine needs maybe replacing, you know, sort of thing every couple years, and that's basically it. It runs.

SPEAKER_00:

And are this does your company provide these? Is it US only, or these are can be are there any limitations? Are they worldwide?

SPEAKER_01:

We will ship worldwide. We do use US power on our systems, but we've shipped to pretty much every continent except for Africa at this point. Though we have had a few inquiries from Africa.

SPEAKER_00:

Yeah, and so okay, so people can put in an adapter for the electrical system and uh make it work there. So I want to be respectful of your time. We have a few questions that are that our uh our audience have sent in. So I'll just we'll just do a few quick ones here that are uh let's see. What's the one thing most people get completely wrong about oxygen or light therapy and a myth you want to obliterate?

SPEAKER_01:

Yeah, it's great. Um well I'd say with with each one of those, with IWAT, the biggest myth I hear is that you want to um, you know, work more is harder, and like, you know, you've you've got to really work out hard like you're you're you're like you're working out to run a marathon sort of thing. You don't. We have folks, you you start where you're at, and what you're gonna find is that your um cardiovascular conditioning is gonna improve much quicker than you expected, and you'll naturally want to increase um your kind of the level of exertion. But we have folks starting out just walking, um, using one of those$49 pedal bikes with a chair um or other mild exercise to get started and see the benefits of it. Um and from red light, uh the biggest misconception is more is better. Um red light has what's known as a biphasic dose response, which means the the response curve looks like a bell curve, meaning you want to get to the top of the bell curve. If so much time for us, it's about about 10 to 15 minutes with our systems. If you go too far over the other side, you don't cause any harm, but you negate your benefits, and no one wants to spend 25 minutes for nothing.

unknown:

Yeah.

SPEAKER_00:

All right. Here's one more. Let's see. Uh you have 60 seconds. Convince a doubter who says this sounds like pseudoscience and that it's worth exploring.

SPEAKER_01:

Sure. I I mentioned uh Otto Warburg in 1920s showed that if you uh starve a cell of cancer, you can or of oxygen, you can turn it cancerous. Uh, and the reverse is also true. There's plenty of research that shows the survival rate from cancer is directly proportional to how much oxygen is in the tumor. Um so there is just a very well-established linkage between um anti-cancer power of oxygen. Uh, there's also very powerful research that shows that oxygen or excuse me, low oxygen or oxygen starvation in the body and inflammation are one and the same. You can't have one without the other. So when we are able to re-establish normal oxygenation in your body, we are able to uh tamp down on the inflammation. Um and lastly, I would just say um, you know, oxygen is is critical for detoxification and it's critical for energy production. And there's no one who's over 50 who feels the same energy status as they did when they were 20 unless they're using oxygen therapy or something else. So if you're not feeling that same level of energy as you used to, uh just know that doesn't have to be your fate. There are tools out there that can help you reverse that.

SPEAKER_00:

It's a great, great point. We we've covered a lot of material here uh on this new topic. Is there anything we haven't touched on that you'd like to touch on or any closing thought that you'd like to leave our audience with?

SPEAKER_01:

I'd say, you know, you're you're dealing with folks who are a lot of them are are looking for longevity and health. Um, I think the canary in the coal mine for health is looking at people with chronic illness because those are the folks that are more impacted by the changes in our environment and the stresses and everything else. Um and we are seeing so many dramatic results with people, and I think it brings a lot of hope to a lot of folks every day. And for me, that's the most rewarding part is seeing how hopeful people are. And I think for folks who do it, we often find that people have many modalities they're trying at the same time, and they always come back to us and tell us these two modalities are some of the most powerful and combined, they see the most noticeable difference. So if you're interested and curious, I would just recommend uh heading over to our YouTube channel. We've got a ton of videos, and uh you can learn more about uh both these uh technologies and how they can help you along the way.

SPEAKER_00:

Yeah, maybe tell in the title of the website what for 1000 roads in the YouTube channel for people who are listening. We'll put it in the show notes as well, but uh maybe tell them now.

SPEAKER_01:

Yep, it's one thousand roadsallspelled out.com, o-n-e-t-h-o-us-a-n-d-r-o-a-d-s.com. And then our uh our um YouTube handle is one thousand roads HQ all spelled out.

SPEAKER_00:

Great. Well, thanks so much, Brad, for spending time with us and and uh helping us learn and understand uh a little bit more about this fascinating technology. Thank you so much. I appreciate your time, Rob.