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the Hello Hair Pro podcast
This is a place for education, inspiration, and entertainment. Our mission is to help as many hair pros, salon, and barbershop owners as possible by sharing our stories, experiences, and thoughts on business.
the Hello Hair Pro podcast
Salon Brand Building: A Modern Approach [EP:198]
In this episode of the Hello Hair Pro podcast, Jen and Todd dive into what it really takes to build a standout salon business in today’s industry.
They kick things off with a personal story about a salon owner's dress code and her grandmother's influence, which leads to a broader conversation about the role of professionalism and presentation in attracting the right clients and building trust.
Then, Todd shares a blueprint for treating your salon like a media company—from launching a podcast and building an email list to creating content that attracts dream clients and future team members. Learn how shifting your mindset from "just a salon" to a media-driven brand can unlock next-level growth.
Whether you're a salon owner, booth renter, or stylist with ambition, this episode is packed with practical advice to help you grow with intention, elevate your brand, and future-proof your business.
Timestamps:
- 00:00 – Intro: Why This Topic Matters
- 01:18 – A Salon Owner, Her Grandma, and the Dress Code Debate
- 03:30 – What Professionalism Really Means in the Hair Industry
- 07:42 – Jen’s Advice for New Salon Owners
- 09:26 – How to Build a Media Company Around Your Salon
- 20:52 – Final Takeaways & Growth Challenge
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