The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
Latest Episodes
Building Franchise Growth Through Coaching, Culture & Innovation with Pete Baldine
In this episode of The Art of Franchise Marketing, Erin Martin sits down with Pete Baldine, Chief Growth Officer of Moran Family of Brands, to discuss what it takes to grow and support high-performing franchise systems in today’s evolving autom...
Building Human-Centered Franchise Systems with Mark Van Wye
In this episode, Mark Van Wye, CEO of Zoom Room, shares how technology, AI, and data-driven marketing are transforming the franchise industry. From creating “socialization as a service” in the pet space to simplifying operations for franchisees...
The Future of Franchise Development and AI with Patti Rother
In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Patti Rother, founder and CEO of Root+Rise to explore how AI is reshaping franchise development, marketing, and operational growth.Patti shares how modern...
Building Confidence & Community Through Youth Fitness with Christina Collins
In this episode, Christina Collins, founder of NeverStopMoving365, shares her journey from PE teacher and personal trainer to franchise founder on a mission to get 1 million kids active.Christina breaks down how she built a mobile ...
Building a Modern Wellness Brand with Chelsea Penne from Main Squeeze Juice Co.
In this episode, Chelsea Penne, Senior Marketing Manager at Main Squeeze Juice Co., shares insights into brand marketing, leveraging research and data, and innovative strategies in the health and wellness food industry. Discover how they integr...