The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
Podcasting since 2021 • 113 episodes
The Art of Franchise Marketing
Latest Episodes
Driving Operational Excellence: Culture, Hiring, and Technology with Adam Povlitz
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Adam Povlitz, CEO of Anago Cleaning. Adam shares his journey from joining the family business to becoming CEO, discussing the challenges and insights he gained al...
•
29:58
Simplifying Franchise Marketing and Driving Growth with Mitch Cohen
In this episode of the Art of Franchise Marketing podcast, host Erin Martin speaks with Mitch Cohen, a seasoned multi-unit franchisee, about his extensive experience in franchising, marketing strategies, and the importance of community engageme...
•
27:08
Decoding Consumer Behavior: Communication, Operations, and Growth in Franchising with Roxanne Conrad
In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Roxanne Conrad, COO of Premium Service Brands. Roxanne shares her unique journey into franchising, starting as a franchisee and transitioning to a leadership rol...
•
39:36
Data That Converts: Turning Insights into Marketing Success with Lynlea Rudell
In this episode of the Art of Franchise Marketing, Erin Martin speaks with Lynlea Rudell, Director of Marketing at Pool Scouts. They discuss Lynlea's transition from advertising to franchise marketing, the importance of customer acquisition and...
•
22:20
Navigating Franchise Development Challenges and Building Sustainable Growth with Megan Taylor
In this episode of the Art of Franchise Marketing, Erin Martin interviews Megan Taylor, VP of Operations at Franchise Altitude. They discuss the challenges and strategies in franchise development, the importance of building a sustainable growth...
•
35:25