The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
Podcasting since 2021 • 107 episodes
The Art of Franchise Marketing
Latest Episodes
The Power of Local Marketing: Driving Growth Through Grassroots and Brand Trust with Justin Waltz
Justin Waltz, Brand President of Junkluggers, joins Erin Martin to explore how local marketing, sustainability, and franchise fundamentals come together to drive real growth. With a career spanning junk removal, franchise development, and priva...
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34:44
Empowering Women Through Fitness: The Burn Boot Camp Story with Amber Burke
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Amber Burke, COO of Burn Boot Camp. They discuss Amber's extensive background in fitness, the unique brand story of Burn Boot Camp, and how the company has grown ...
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45:50
Connecting with Customers in the Age of AI with Heather Anderson
In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Heather Anderson, VP of Marketing for Streamline Brands. They discuss Heather's extensive experience in franchise marketing, the impact of brand acquisition on m...
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28:27
Leading with Strategy: Marketing for Multi-Brand Franchise Success with Kenneth Schweighofer
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the impo...
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41:37
Marketing Strategies for Rapid Franchise Growth with Lindsey McFadden
In this episode of the Art of Franchise Marketing, Erin Martin speaks with Lindsey McFadden, CMO of StretchZone, about the rapid growth of the franchise, which opened 250 locations in just three years. They discuss the strategies used to scale ...
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31:47