
The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
Podcasting since 2021 • 94 episodes
The Art of Franchise Marketing
Latest Episodes
The Power of Organic Social Media for Franchise Brands with Leah Pinkes
In this episode, Franchise Marketing Coordinator Leah Pinkes of ohDEER reveals the secrets behind building a strong, authentic social media presence. Leah discusses the importance of trial and error in content strategy, why relatable and unscri...
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26:18

Data-Driven Marketing Strategies for Franchise Growth with Laura Rice
In the Art of Franchise Marketing podcast episode, Erin Martin interviews Laura Rice, CMO of Huffman Family Brands. They discuss the marketing strategies behind the Celebree School brand and its franchise growth. Laura shares insights on the im...
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39:16

Building a Strong Digital Presence in Franchising with James Doyle
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews James Doyle, CMO of Pirtek USA, discussing his extensive experience in franchising, particularly in the service industry. They explore the importance...
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40:48

From Grassroots to Digital: Integrated Marketing Approaches with Cassie Gato
In this episode of The Art of Franchise Marketing, Erin Martin chats with Cassie Gato, VP of Marketing at K9 Resorts Luxury Pet Hotel, about the unique challenges and opportunities in pet care marketing.Gato shares how K9 Resort...
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34:37

Building a Strong Franchise Through Brand Research: A Discussion With Brooke Janousek
In this episode of The Art of Franchise Marketing, we dive into an insightful conversation with Brooke Janousek, CMO of Garage Experts. Brooke shares her transition into her new role and provides valuable insights into key marketing initiatives...
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35:31
