The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
Latest Episodes
Selling Happiness: Frios CEO Cliff Kennedy on Mobile Franchising, Emotional Storytelling, and AI That Works Like 20 Employees
Cliff Kennedy spent eight months as a Frios Gourmet Pops franchisee before buying the whole company in 2018. Back then, Frios had about 12 brick-and-mortar shops. During COVID, Cliff rewrote the FDD from the ground up, moved franchisees out of ...
What It Takes to Turn a Business Into a Successful Franchise with Michael Hartel
In this episode of The Art of Franchise Marketing, Michael Hartel, Founder and CEO of Cabinet IQ, shares the marketing, operational, and strategic insights behind the company’s growth. Michael discusses the foundational wo...
Purpose, Profitability & Growth: The LearningRx Approach to Franchise Marketing with Kim Hanson
How do you grow a franchise brand while maintaining trust, consistency, and purpose across every market?In this episode of The Art of Franchise Marketing Podcast, Erin Martin sits down with Kim Hanson, CEO of LearningRx, to disc...
Franchise Marketing: Brand, Local Growth, Data & AI with Mishelle Payne
In this episode of The Art of Franchise Marketing, Erin Martin sits down with Mishelle Payne, SVP of Marketing at HomeWell Franchising, to explore what it takes to build a trusted franchise brand in an increasingly complex marketing landscape. ...
The Power of Local: Grassroots Marketing, Community & the Human Connection with Shoshannah DiDomenico
In this episode of the Art of Franchise Marketing Podcast, Erin Martin sits down with Shoshannah DiDomenico, Director of Field Marketing at Scooter’s Coffee, to explore the power of grassroots and local marketing in today’s increasingly competi...