The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
Episodes
107 episodes
The Power of Local Marketing: Driving Growth Through Grassroots and Brand Trust with Justin Waltz
Justin Waltz, Brand President of Junkluggers, joins Erin Martin to explore how local marketing, sustainability, and franchise fundamentals come together to drive real growth. With a career spanning junk removal, franchise development, and priva...
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34:44
Empowering Women Through Fitness: The Burn Boot Camp Story with Amber Burke
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Amber Burke, COO of Burn Boot Camp. They discuss Amber's extensive background in fitness, the unique brand story of Burn Boot Camp, and how the company has grown ...
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45:50
Connecting with Customers in the Age of AI with Heather Anderson
In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Heather Anderson, VP of Marketing for Streamline Brands. They discuss Heather's extensive experience in franchise marketing, the impact of brand acquisition on m...
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28:27
Leading with Strategy: Marketing for Multi-Brand Franchise Success with Kenneth Schweighofer
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the impo...
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41:37
Marketing Strategies for Rapid Franchise Growth with Lindsey McFadden
In this episode of the Art of Franchise Marketing, Erin Martin speaks with Lindsey McFadden, CMO of StretchZone, about the rapid growth of the franchise, which opened 250 locations in just three years. They discuss the strategies used to scale ...
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31:47
The Power of Centralized Support in Franchise Marketing with Richie Huffman
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Richie Huffman, CEO of Huffman Family of Brands. They discuss Richie's journey in the preschool industry, the evolution of his brand, and the strategic growth thr...
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33:39
Modern Leadership: Empathy, Data, and Growth with Felicia Reeves
In this episode, Felicia Reeves, CMO of Empower Brands, shares her insights on transitioning into a new leadership role, the importance of building trust and empathy, and simplifying marketing for franchisees. She emphasizes the significance of...
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32:24
The Brand Value Equation: Strategy, Experience, and Loyalty with Doug Zarkin
In this episode, Erin Martin interviews Doug Zarkin, Chief Brand Officer of Modern Performance and Recovery Brands and author of 'Moving Your Brand Out of the Friend Zone.' They discuss Doug's extensive career in marketing, with a focus on bran...
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35:03
Building Brand Identity & Driving Franchise Growth: Marketing Strategies with Bre Boote
In this conversation, Erin Martin interviews Bre Boote, the Senior Director of Marketing and Communications at Slick City Action Park, the first waterless slide park. They discuss the origins of Slick City, the importance of brand identity, and...
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28:02
Operational Excellence Meets Customer Experience with Stephanie Knepp
In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Stephanie Knepp, CEO of Sit Still Kids Salon. They discuss the unique approach of Sit Still in providing a comprehensive customer experience that goes beyond hai...
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32:17
Marketing That Moves: Blending AI, Data & Brand Strategy with Amy Cantwell
In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Amy Cantwell, VP of Marketing at Re-Bath Corporation. They discuss Amy's extensive background in marketing, the opportunities she sees in franchising, particular...
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36:53
Winning the Customer: From Sports to Franchise Marketing with Lou Imbriano
In this episode of the Art of Franchise Marketing Podcast, host Erin Martin speaks with Lou Imbriano, a seasoned marketer with experience in sports and franchise marketing. Lou shares insights from his time as the Chief Marketing Officer for th...
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36:38
Blending Data, Marketing, and Mission with Ashley Gundlach
In this conversation, Erin Martin interviews Ashley Gundlach, the president of British Swim School, discussing her background in marketing and the initiatives the brand is undertaking for the year. They delve into the importance of conversion r...
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35:47
The Power of Organic Social Media for Franchise Brands with Leah Pinkes
In this episode, Franchise Marketing Coordinator Leah Pinkes of ohDEER reveals the secrets behind building a strong, authentic social media presence. Leah discusses the importance of trial and error in content strategy, why relatable and unscri...
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26:18
Data-Driven Marketing Strategies for Franchise Growth with Laura Rice
In the Art of Franchise Marketing podcast episode, Erin Martin interviews Laura Rice, CMO of Huffman Family Brands. They discuss the marketing strategies behind the Celebree School brand and its franchise growth. Laura shares insights on the im...
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39:16
Building a Strong Digital Presence in Franchising with James Doyle
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews James Doyle, CMO of Pirtek USA, discussing his extensive experience in franchising, particularly in the service industry. They explore the importance...
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40:48
From Grassroots to Digital: Integrated Marketing Approaches with Cassie Gato
In this episode of The Art of Franchise Marketing, Erin Martin chats with Cassie Gato, VP of Marketing at K9 Resorts Luxury Pet Hotel, about the unique challenges and opportunities in pet care marketing.Gato shares how K9 Resort...
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34:37
Building a Strong Franchise Through Brand Research: A Discussion With Brooke Janousek
In this episode of The Art of Franchise Marketing, we dive into an insightful conversation with Brooke Janousek, CMO of Garage Experts. Brooke shares her transition into her new role and provides valuable insights into key marketing initiatives...
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35:31
Turning Data into Dollars: Maximize Your Franchise Marketing ROI with Insights from David Smith
In this episode, we sit down with David Smith, VP of Digital Marketing at GoMinis Franchising, to explore how data transforms franchise marketing. With 114 locations under his leadership, David shares how GoMinis is shifting away from tradition...
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35:58
Balancing Brand Development and Transactional Media with Katherine LeBlanc
In this episode of The Art of Franchise Marketing, Katherine LeBlanc, Chief Marketing Officer at 4Ever Young Anti-Aging Solutions, shares her expertise on balancing long-term brand development with immediate results from transactional media. Dr...
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41:18
Mastering Multi-Brand Franchise Marketing with Burke Cueny
In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Burke Cuny, EVP of Alliance Franchise Brands, to discuss the complexities of leading marketing for a portfolio of more than 600 franchise locations across North ...
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41:17
Customer-First Strategies in Franchise Marketing with Hagan Kappler
In this episode, Hagan Kappler, CEO and Founder of Daisy, discusses how her company has embraced creative marketing strategies to engage customers and drive growth. She also discusses the importance of pivoting when necessary and using influenc...
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44:14
The Power of Data: Scaling Your Restaurant with Insights from Erin Walter
In this episode of The Art of Franchise Marketing, Erin Walter, Chief Marketing Officer at Freddy’s Frozen Custard & Steakburgers, discusses the brand’s evolving marketing strategies amid its rapid growth, with over 60 new locations slated ...
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38:16
Mastering Franchise Marketing: Data, Digital Strategies, and Diversification with Heidi Morrissey
In this episode of The Art of Franchise Marketing, Heidi Morrissey, President of Kitchen Tune-Up & Bath Tune-Up under the Home Franchise Concepts umbrella, shares key marketing strategies that have fueled her franchise growth. She discusses...
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43:10
AI in Franchise Marketing: Tools, Tactics, and Trends You Need to Know with Robert Mitchell
On this episode of The Art of Franchise Marketing, we are joined by Robert Mitchell, Chief AI Officer at WSI Digital Marketing Services. As an advisory service, WSI is at the forefront of integrating AI into digital marketing, helping franchise...
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42:02