The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
Episodes
133 episodes
Local Marketing Secrets, Economic Shifts, and What's Actually Working with Gordon Borrell
What does local marketing look like after the pandemic and is AI helping or hurting businesses? In this episode of The Art of Franchise Marketing, Erin Martin talks with Gordon Borrell, CEO of Borrell Associates, about the changing landscape of...
What It Really Takes to Lead Multi-Brand Franchise Marketing with Chad Palmer
In this episode, Chad Palmer, CMO of United Franchise Group, breaks down what it takes to scale and modernize franchise brands in today’s fast-moving digital landscape. From managing a diverse portfolio of franchise concepts to leveraging AI-dr...
Scaling Smarter: Franchise Growth, Community, and Data with Tony Zaccario
In this episode, Tony Zaccario, President and CEO of Stretch Zone, breaks down what it takes to scale a franchise brand the right way. From growing to over 400 locations with zero closures to building a strategy rooted in community engagement a...
Rethinking Franchise Marketing: Organic Growth, AI, and Operational Excellence with Faith Gavelek
In this episode, Faith Gavelek, President of Drama Kids International, shares how she transformed franchise performance by shifting from traditional paid advertising to a more effective, organic growth strategy. By focusing on community-driven ...
What It Takes to Scale Local Marketing Across Hundreds of Franchise Locations with Luke Hancock
In this episode of The Art of Franchise Marketing, host Erin Martin speaks with Luke Hancock, Marketing Manager of Local Initiatives at Bin There Dump That, for an in-depth conversation on modern franchise marketing. Luke explains how his team ...
How to Scale a Service Business into a National Franchise Brand with Ryan Parsons
Ryan Parsons, CEO of Evive Brands and co-founder of Brothers That Just Do Gutters, shares how he helped transform a local service business into a scalable, multi-brand franchise platform. This episode breaks down the key drivers behind that gro...
Breaking the Mold in the Junk Removal Industry with Daniel McCarty
In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Daniel McCarty, Founder and CEO of Junk Start—the first pay-by-weight junk removal company in the United States.Daniel shares how he disrupted a crowded i...
How MaxStrength Fitness Is Growing Through Franchising with Jeff Tomaszewski
In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Jeff Tomaszewski, founder and CEO of MaxStrength Fitness, to explore how he built a results-driven fitness brand designed to transform lives in just 20 minutes, ...
From Startup to 400+ Franchises: Scaling Through Technology & Innovation with Reed Nyffeleer
In this episode of the Art of Franchise Marketing podcast, host Erin Martin interviews Reed Kniffler, founder and CEO of Signal, a successful security services franchise. Reed shares his journey of building a $330 million business, emphasizing ...
Breaking Barriers: The iSmash Franchise Journey with Steven Shortino
In this episode of The Art of Franchise Marketing, host Erin Martin speaks with Steven Shortino, CEO of iSmash, a franchise brand specializing in rage rooms, splatter paint sessions, and axe throwing. Steven shares insights into the journey of ...
Inside Modern Franchise Marketing: Strategy, Systems, and Sustainable Growth with Adam Terranova
In this episode of the Art of Franchise Marketing, host Erin speaks with Adam Terranova, Senior Director of Marketing at Authority Brands. They discuss the evolution of franchise marketing, focusing on the importance of marketing technology, AI...
Scaling Trust: Influencer Marketing That Works for Franchises
In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Angela Olea, Founder & CEO of Sweet Influencers, and Liberty Bernal, President & COO, for a candid conversation on building, scaling, and evolving purpos...
Driving Franchise Growth Through Innovation and Technology with Kenneth Schweighofer
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the impo...
Data, Storytelling, and the Power of Local: School of Rock’s Marketing Strategy with Demi Iskandar
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Demi Iskandar, the Head of Marketing at School of Rock. They discuss the evolving landscape of marketing, focusing on lead generation strategies, the importance o...
Franchise Marketing for Youth Brands: Authenticity, Data & Membership Models with Leigh Feldman
In this episode, Erin Martin interviews Leigh Feldman, CEO of Youth Franchise Brands, discussing the intricacies of franchise marketing, the importance of building a strong support system for franchisees, and the evolving landscape of marketing...
From Local Courts to National Growth: Inside Ace Pickleball’s Franchise Marketing with Kristine Faupel
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies e...
Navigating the Franchise Marketing and Operation Landscape with James Young
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews James Young, president of Pet Butler. They discuss Pet Butler's journey since its 2017 acquisition, the challenges encountered in marketing and franchisee buy-in,...
Data, Community, and the Future of Franchise Marketing with Ashley Mitchell
In this episode of The Art of Franchise Marketing, host Erin Martin is joined by Ashley Mitchell, CMO of ZorAbility and VP of Marketing for East Coast Wings + Grill and Sammy’s Sliders. Ashley shares her expert perspective on franchise marketin...
Mastering Multi-Brand Synergy in Franchise Marketing with Martha O’Gorman
In this episode of the Art of Franchise Marketing, Erin Martin interviews Martha O’Gorman, CMO of Loyalty Brands. They discuss Martha's journey in the franchise industry, the growth and expansion of Loyalty Brands, and the company's unique mult...
Data-Driven Decision Marketing for Multi-Brand Franchise Success with Kenneth Schweighofer
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the impo...
Driving Operational Excellence: Culture, Hiring, and Technology with Adam Povlitz
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Adam Povlitz, CEO of Anago Cleaning. Adam shares his journey from joining the family business to becoming CEO, discussing the challenges and insights he gained al...
Simplifying Franchise Marketing and Driving Growth with Mitch Cohen
In this episode of the Art of Franchise Marketing podcast, host Erin Martin speaks with Mitch Cohen, a seasoned multi-unit franchisee, about his extensive experience in franchising, marketing strategies, and the importance of community engageme...
Decoding Consumer Behavior: Communication, Operations, and Growth in Franchising with Roxanne Conrad
In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Roxanne Conrad, COO of Premium Service Brands. Roxanne shares her unique journey into franchising, starting as a franchisee and transitioning to a leadership rol...
Data That Converts: Turning Insights into Marketing Success with Lynlea Rudell
In this episode of the Art of Franchise Marketing, Erin Martin speaks with Lynlea Rudell, Director of Marketing at Pool Scouts. They discuss Lynlea's transition from advertising to franchise marketing, the importance of customer acquisition and...
Navigating Franchise Development Challenges and Building Sustainable Growth with Megan Taylor
In this episode of the Art of Franchise Marketing, Erin Martin interviews Megan Taylor, VP of Operations at Franchise Altitude. They discuss the challenges and strategies in franchise development, the importance of building a sustainable growth...