The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
Episodes
144 episodes
How Data-Driven Decisions Fuel Franchise Growth with Nathan Allman
In this episode of The Art of Franchise Marketing, Erin welcomes Nathan Allman, Co-Founder of Chefs for Seniors, to discuss how he helped grow a family-inspired concept into a franchise with nearly 100 locations while staying true to a people-f...
Mastering Franchise Marketing and Winning Local Search in the Age of AI with Ashley Beckwith
Ashley Beckwith, Senior Digital Marketing Manager at Stellar Service Brands, joins Erin Martin to discuss how franchise brands can build scalable marketing systems that drive real business results. From franchisee adoption and marketing playboo...
How to Build a Successful Franchise Through Systems, AI, and Leadership with Dan Deak
Building a successful franchise takes far more than a great business idea, it requires proven systems, exceptional training, and a commitment to supporting franchisees every step of the way. In this episode, Dan Deak, President and...
The Franchise Marketing Playbook That Built 400+ Locations with Rick Mayo
After more than three decades in the fitness industry, Rick Mayo has learned that sustainable franchise growth isn't built on chasing every new marketing trend, it's built on consistency, diversification, and a clear brand strategy.In th...
From NASCAR to Building a Brand for Driver Education with Brad Coleman
In this episode of The Art of Franchise Marketing, Erin Martin sits down with Brad Coleman, retired NASCAR driver and the leader behind SafeWay Driving, to explore his remarkable journey from the racetrack to transforming one of Texas' leading ...
How Grit, Failure, and Bold Marketing Built Foxy Box with Kyla Dufresne
Success isn't built on getting everything right, it's built on learning from what goes wrong. In this episode, Kyla Dufresne shares how she grew Foxy Box from a single idea into a fast-growing franchise by embracing failure, investing in people...
Building Franchise Growth Through Coaching, Culture & Innovation with Pete Baldine
In this episode of The Art of Franchise Marketing, Erin Martin sits down with Pete Baldine, Chief Growth Officer of Moran Family of Brands, to discuss what it takes to grow and support high-performing franchise systems in today’s evolving autom...
Building Human-Centered Franchise Systems with Mark Van Wye
In this episode, Mark Van Wye, CEO of Zoom Room, shares how technology, AI, and data-driven marketing are transforming the franchise industry. From creating “socialization as a service” in the pet space to simplifying operations for franchisees...
The Future of Franchise Development and AI with Patti Rother
In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Patti Rother, founder and CEO of Root+Rise to explore how AI is reshaping franchise development, marketing, and operational growth.Patti shares how modern...
Building Confidence & Community Through Youth Fitness with Christina Collins
In this episode, Christina Collins, founder of NeverStopMoving365, shares her journey from PE teacher and personal trainer to franchise founder on a mission to get 1 million kids active.Christina breaks down how she built a mobile ...
Building a Modern Wellness Brand with Chelsea Penne from Main Squeeze Juice Co.
In this episode, Chelsea Penne, Senior Marketing Manager at Main Squeeze Juice Co., shares insights into brand marketing, leveraging research and data, and innovative strategies in the health and wellness food industry. Discover how they integr...
Local Marketing Secrets, Economic Shifts, and What's Actually Working with Gordon Borrell
What does local marketing look like after the pandemic and is AI helping or hurting businesses? In this episode of The Art of Franchise Marketing, Erin Martin talks with Gordon Borrell, CEO of Borrell Associates, about the changing landscape of...
What It Really Takes to Lead Multi-Brand Franchise Marketing with Chad Palmer
In this episode, Chad Palmer, CMO of United Franchise Group, breaks down what it takes to scale and modernize franchise brands in today’s fast-moving digital landscape. From managing a diverse portfolio of franchise concepts to leveraging AI-dr...
Scaling Smarter: Franchise Growth, Community, and Data with Tony Zaccario
In this episode, Tony Zaccario, President and CEO of Stretch Zone, breaks down what it takes to scale a franchise brand the right way. From growing to over 400 locations with zero closures to building a strategy rooted in community engagement a...
Rethinking Franchise Marketing: Organic Growth, AI, and Operational Excellence with Faith Gavelek
In this episode, Faith Gavelek, President of Drama Kids International, shares how she transformed franchise performance by shifting from traditional paid advertising to a more effective, organic growth strategy. By focusing on community-driven ...
What It Takes to Scale Local Marketing Across Hundreds of Franchise Locations with Luke Hancock
In this episode of The Art of Franchise Marketing, host Erin Martin speaks with Luke Hancock, Marketing Manager of Local Initiatives at Bin There Dump That, for an in-depth conversation on modern franchise marketing. Luke explains how his team ...
How to Scale a Service Business into a National Franchise Brand with Ryan Parsons
Ryan Parsons, CEO of Evive Brands and co-founder of Brothers That Just Do Gutters, shares how he helped transform a local service business into a scalable, multi-brand franchise platform. This episode breaks down the key drivers behind that gro...
Breaking the Mold in the Junk Removal Industry with Daniel McCarty
In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Daniel McCarty, Founder and CEO of Junk Start—the first pay-by-weight junk removal company in the United States.Daniel shares how he disrupted a crowded i...
How MaxStrength Fitness Is Growing Through Franchising with Jeff Tomaszewski
In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Jeff Tomaszewski, founder and CEO of MaxStrength Fitness, to explore how he built a results-driven fitness brand designed to transform lives in just 20 minutes, ...
From Startup to 400+ Franchises: Scaling Through Technology & Innovation with Reed Nyffeleer
In this episode of the Art of Franchise Marketing podcast, host Erin Martin interviews Reed Kniffler, founder and CEO of Signal, a successful security services franchise. Reed shares his journey of building a $330 million business, emphasizing ...
Breaking Barriers: The iSmash Franchise Journey with Steven Shortino
In this episode of The Art of Franchise Marketing, host Erin Martin speaks with Steven Shortino, CEO of iSmash, a franchise brand specializing in rage rooms, splatter paint sessions, and axe throwing. Steven shares insights into the journey of ...
Inside Modern Franchise Marketing: Strategy, Systems, and Sustainable Growth with Adam Terranova
In this episode of the Art of Franchise Marketing, host Erin speaks with Adam Terranova, Senior Director of Marketing at Authority Brands. They discuss the evolution of franchise marketing, focusing on the importance of marketing technology, AI...
Scaling Trust: Influencer Marketing That Works for Franchises
In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Angela Olea, Founder & CEO of Sweet Influencers, and Liberty Bernal, President & COO, for a candid conversation on building, scaling, and evolving purpos...
Driving Franchise Growth Through Innovation and Technology with Kenneth Schweighofer
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the impo...
Data, Storytelling, and the Power of Local: School of Rock’s Marketing Strategy with Demi Iskandar
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Demi Iskandar, the Head of Marketing at School of Rock. They discuss the evolving landscape of marketing, focusing on lead generation strategies, the importance o...