The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
The Power of Data: Scaling Your Restaurant with Insights from Erin Walter
In this episode of The Art of Franchise Marketing, Erin Walter, Chief Marketing Officer at Freddy’s Frozen Custard & Steakburgers, discusses the brand’s evolving marketing strategies amid its rapid growth, with over 60 new locations slated for 2025. Erin dives into Freddy’s data-driven approach to menu innovation, which reflects customer preferences, and the impressive growth of their loyalty program, which now has nearly 4 million app users.
She also explores how digital marketing transforms franchisee engagement and enhances customer experience. Reflecting on her journey as CMO, Erin shares valuable insights on the power of mentorship, the importance of building strong relationships with franchisees, and her leadership development.