The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
Building a Strong Franchise Through Brand Research: A Discussion With Brooke Janousek
In this episode of The Art of Franchise Marketing, we dive into an insightful conversation with Brooke Janousek, CMO of Garage Experts. Brooke shares her transition into her new role and provides valuable insights into key marketing initiatives driving the company forward. She discusses the power of data-driven decision-making, integrating new CRM systems, and innovative applications of AI in competitive analysis. Brooke also emphasizes the importance of consumer research in shaping brand perception and the critical role product quality plays in marketing success. This episode is packed with valuable takeaways for franchise marketers, including how AI is transforming business outcomes and the growing importance of personal branding in franchise development.