The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
Data-Driven Marketing Strategies for Franchise Growth with Laura Rice
In the Art of Franchise Marketing podcast episode, Erin Martin interviews Laura Rice, CMO of Huffman Family Brands. They discuss the marketing strategies behind the Celebree School brand and its franchise growth. Laura shares insights on the importance of community connections, the newly launched brand fund, and how data and AI tools are being utilized to enhance marketing efforts and customer experience. The conversation highlights the challenges and opportunities in franchise marketing, emphasizing collaboration among franchisees and the significance of grassroots marketing. In this conversation, Erin Martin and Laura Rice delve into the transformative role of AI in customer insights, the importance of strategic meetings for team collaboration, and the metrics that define performance in franchise development.