The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
Marketing Strategies for Rapid Franchise Growth with Lindsey McFadden
In this episode of the Art of Franchise Marketing, Erin Martin speaks with Lindsey McFadden, CMO of StretchZone, about the rapid growth of the franchise, which opened 250 locations in just three years. They discuss the strategies used to scale marketing effectively, the importance of educating consumers about stretching, and how data-driven insights can inform business decisions. Lindsey emphasizes the need for a strong referral marketing strategy and the role of authenticity in marketing efforts. The conversation also touches on the significance of empowering staff and maintaining brand standards while allowing flexibility for local adaptations.