The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
Connecting with Customers in the Age of AI with Heather Anderson
In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Heather Anderson, VP of Marketing for Streamline Brands. They discuss Heather's extensive experience in franchise marketing, the impact of brand acquisition on marketing strategies, and the importance of understanding customer expectations in a rapidly changing landscape. Heather shares insights from customer research that informed their communication strategies, including the launch of the Safer Swimmer Promise. They also explore the role of AI in marketing, the significance of grassroots marketing, and the need for seamless customer experiences. The conversation highlights the unique offerings of Streamline Brands and their commitment to building safer, more confident swimmers.