The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
Empowering Women Through Fitness: The Burn Boot Camp Story with Amber Burke
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Amber Burke, COO of Burn Boot Camp. They discuss Amber's extensive background in fitness, the unique brand story of Burn Boot Camp, and how the company has grown to over 375 locations. The conversation explores the significance of community, the impact of data and technology on operations, and how Burn Boot Camp navigates fitness trends while maintaining a focus on member engagement and retention. Amber shares insights into the brand's approach to product development, encompassing nutrition and merchandise, and emphasizes the importance of leadership and a clear vision for the future.