The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
Simplifying Franchise Marketing and Driving Growth with Mitch Cohen
In this episode of the Art of Franchise Marketing podcast, host Erin Martin speaks with Mitch Cohen, a seasoned multi-unit franchisee, about his extensive experience in franchising, marketing strategies, and the importance of community engagement. Mitch shares valuable insights on simplifying marketing initiatives for franchisees, the significance of philanthropy in business, and the lessons learned from his early days in the franchise industry. He also discusses current initiatives, challenges faced by franchisees, and offers advice for those looking to expand their franchise operations. The conversation highlights the importance of people in the business and the necessity of effective communication and engagement strategies.