The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
Data, Storytelling, and the Power of Local: School of Rock’s Marketing Strategy with Demi Iskandar
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Demi Iskandar, the Head of Marketing at School of Rock. They discuss the evolving landscape of marketing, focusing on lead generation strategies, the importance of community engagement, and the balance between corporate and franchise marketing efforts.
Demi shares insights on local marketing tactics, the significance of authentic storytelling, and the impact of social campaigns. The conversation also touches on the role of data analysis in marketing strategies and the future initiatives involving AI.