The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
Scaling Smarter: Franchise Growth, Community, and Data with Tony Zaccario
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In this episode, Tony Zaccario, President and CEO of Stretch Zone, breaks down what it takes to scale a franchise brand the right way. From growing to over 400 locations with zero closures to building a strategy rooted in community engagement and clinical research, Tony shares the frameworks behind sustainable success. Learn how data-driven marketing, local connection, and brand storytelling can work together to drive growth, build trust, and create a lasting impact in the health and wellness space.