The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
What It Really Takes to Lead Multi-Brand Franchise Marketing with Chad Palmer
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In this episode, Chad Palmer, CMO of United Franchise Group, breaks down what it takes to scale and modernize franchise brands in today’s fast-moving digital landscape. From managing a diverse portfolio of franchise concepts to leveraging AI-driven marketing strategies, Chad shares how innovation and agility are reshaping the industry.
We explore how United Franchise Group approaches brand strategy, website optimization, and data integration to drive smarter decision-making and sustainable growth. Chad also dives into the role of private equity, the challenges of brand rebranding, and why speed often beats perfection in marketing execution.