The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
Building Confidence & Community Through Youth Fitness with Christina Collins
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In this episode, Christina Collins, founder of NeverStopMoving365, shares her journey from PE teacher and personal trainer to franchise founder on a mission to get 1 million kids active.
Christina breaks down how she built a mobile youth fitness franchise through grassroots marketing, authentic relationship-building, and a deep understanding of behavior change psychology. From realtor partnerships and community engagement strategies to leveraging AI tools for customer insights and operational growth, this conversation is packed with actionable lessons for founders, franchisors, and marketers alike.
She also shares why “relationships beat algorithms,” the importance of mastering unit-level economics before scaling, and how creating confidence in kids became the heart of the NeverStopMoving365 brand.