The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
Building Human-Centered Franchise Systems with Mark Van Wye
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In this episode, Mark Van Wye, CEO of Zoom Room, shares how technology, AI, and data-driven marketing are transforming the franchise industry. From creating “socialization as a service” in the pet space to simplifying operations for franchisees, Mark breaks down how innovative systems and human-centered design can drive growth, consistency, and customer loyalty.
The conversation explores leveraging AI for smarter business decisions, building a unified brand culture across franchise locations, and understanding consumer behavior in an increasingly emotional and experience-driven market. Whether you’re a franchise operator, entrepreneur, or marketer, this episode offers valuable insights into scaling a modern, tech-enabled business while keeping the customer experience at the center.