The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
Building Franchise Growth Through Coaching, Culture & Innovation with Pete Baldine
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In this episode of The Art of Franchise Marketing, Erin Martin sits down with Pete Baldine, Chief Growth Officer of Moran Family of Brands, to discuss what it takes to grow and support high-performing franchise systems in today’s evolving automotive industry.
With decades of experience spanning Jiffy Lube, Safelite, and Moran Family of Brands, Pete shares how his coaching mindset has shaped his leadership approach to franchise development, franchisee support, and operational excellence.
The conversation dives into Moran’s growth strategy, including onboarding new franchisees, helping existing operators scale profitably, and navigating acquisitions like Mister Transmission in Canada. Pete also breaks down the importance of infrastructure before expansion, the impact of co-branded automotive service models, and how AI-powered customer engagement tools are transforming franchise operations.