Get Hoptimized Podcast
Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing interviews with craft beverage insiders and discussing relevant marketing news. Learn more at www.gethoptimized.com or by following us on social media @gethoptimized.
Podcasting since 2021 • 59 episodes
Get Hoptimized Podcast
Latest Episodes
In Real Life Brand Experiences with Al Schuster and Heather Johnson of Polaris Brand Promotions
In this episode of the Get Hoptimized podcast, host Chris dives into the world of "In Real Life Brand Experiences" with special guests Al Schuster (President) and Heather Johnson from Polaris Brand Promotions. If you're a beverage brand running...
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Episode 58
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38:05
Improving Malt Operations with Marc Marashi of Malt Handling
Join us on this episode of the Get Hoptimized podcast as Marc Marashi, Project Manager at Malt Handling teams up with our host Chris Overlay and together they discuss everything about optimizing malt operations for Craft Brewers and Distillers....
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Episode 57
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38:47
Effective Retail Displays with Kimberly Ross and Brian Beck of Middlestreet Graphics & Display
In this episode of the Get Hoptimized podcast, Host Chris chats with Kimberly Ross and Brian Beck from Middle Street Graphics and Display. Our guests share over 40 years of experience in beverage signage and displays, working with brands from g...
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Episode 56
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46:24
What Video Games Teach Us About Craft Beer Marketing by Chris Overlay
In the podcast episode "What Video Games Can Teach Us About Marketing," Chris from Get Optimized draws parallels between video game strategies and effective marketing.He introduces the concept of gamification in everyday interactions and...
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Episode 55
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17:10
Where AI Fits Into Your Beverage Data Models by Jonathan Hooten of Paradym Data
In this episode, Host Chris interviews Jonathan Hooten (Hootie), founder of ParadYm Data, an expert in beverage data with 25+ years of experience. They discuss the fundamentals of beverage data, including depletions and sales data, emphasizing ...
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Episode 54
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55:37
