Get Hoptimized Podcast
Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing interviews with craft beverage insiders and discussing relevant marketing news. Learn more at www.gethoptimized.com or by following us on social media @gethoptimized.
Podcasting since 2021 • 51 episodes
Get Hoptimized Podcast
Latest Episodes
From Taproom to Takeaway: Creating Memorable Customer Touchpoints
Chris chats with brewery branding expert Tim Weaver of The Brand Weaver. They dive into creating memorable brand experiences for breweries, discussing customer touchpoints like taprooms, labels, and more. Tim shares insights on helping brewerie...
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Episode 50
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40:57
Intellectual Property Rights and Protecting Assets in the Craft Beverage Industry
James Gourley, an IP lawyer, discusses intellectual property in the Craft Beer Industry on the Get Hoptimized Podcast. Key insights include:Trademarks and Branding, Brewery Names ("house marks"), Beer Names, and avoiding Legal Issue...
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Episode 49
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41:18
Brewing Results with Taproom Marketing
This episode features Chris exploring effective marketing strategies for breweries and craft beverage companies. He highlights the crucial role of "owned channels", such as email lists, text message marketing, and websites.In discussing ...
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Episode 49
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32:10
Key Takeaways From CBC Indy
Just back from CBC 2025, Chris delivers his candid assessment of the expo. Was the shared booth experiment a success? What were the real conversations happening on the floor regarding costs and innovation? From the rise of THC to the tech takin...
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Episode 48
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23:20
CBC 2025 Preview: Motivated To Learn From One Another with John Szymankiewicz (Beer Law Center)
Join us as we dive deep with John Szymankiewicz of the Beer Law Center! In this episode, John tackles the critical legal questions surrounding the booming THC beverage market and other evolving trends in the craft industry. Learn why solid empl...
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Episode 46
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35:42
