Get Hoptimized Podcast
Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing interviews with craft beverage insiders and discussing relevant marketing news. Learn more at www.gethoptimized.com or by following us on social media @gethoptimized.
Episodes
59 episodes
In Real Life Brand Experiences with Al Schuster and Heather Johnson of Polaris Brand Promotions
In this episode of the Get Hoptimized podcast, host Chris dives into the world of "In Real Life Brand Experiences" with special guests Al Schuster (President) and Heather Johnson from Polaris Brand Promotions. If you're a beverage brand running...
•
Episode 58
•
38:05
Improving Malt Operations with Marc Marashi of Malt Handling
Join us on this episode of the Get Hoptimized podcast as Marc Marashi, Project Manager at Malt Handling teams up with our host Chris Overlay and together they discuss everything about optimizing malt operations for Craft Brewers and Distillers....
•
Episode 57
•
38:47
Effective Retail Displays with Kimberly Ross and Brian Beck of Middlestreet Graphics & Display
In this episode of the Get Hoptimized podcast, Host Chris chats with Kimberly Ross and Brian Beck from Middle Street Graphics and Display. Our guests share over 40 years of experience in beverage signage and displays, working with brands from g...
•
Episode 56
•
46:24
What Video Games Teach Us About Craft Beer Marketing by Chris Overlay
In the podcast episode "What Video Games Can Teach Us About Marketing," Chris from Get Optimized draws parallels between video game strategies and effective marketing.He introduces the concept of gamification in everyday interactions and...
•
Episode 55
•
17:10
Where AI Fits Into Your Beverage Data Models by Jonathan Hooten of Paradym Data
In this episode, Host Chris interviews Jonathan Hooten (Hootie), founder of ParadYm Data, an expert in beverage data with 25+ years of experience. They discuss the fundamentals of beverage data, including depletions and sales data, emphasizing ...
•
Episode 54
•
55:37
The Evolution of Craft Beverage Distribution with Sam Anderson of BevAssets
In this Get Hoptimized Podcast episode, host Chris speaks with beverage industry veteran Sam Anderson of BevAssets. Sam unpacks the intricate strategies enabling craft breweries to master complex distribution systems, guiding breweries o...
•
Episode 53
•
46:25
Creatively Adding Beverage Lines with Richard Eklund of Add-A-Tap
In this episode of the Get Hoptimized Podcast, Host Chris welcomes Richard Eklund, founder of Add-A-Tap as He joins us to discuss his company's innovative easy-to-use draft beverage solution that brings quality pour to any setting. These system...
•
Episode 52
•
29:54
Alternative Retail Channels and Strategies with Mike Levinson of Food Service Octopus
In this episode of the Get Hoptimized Podcast, host Chris sat down with CPG distribution veteran Mike Levinson, founder of Food Service Octopus, to explore how craft beverage brands can creatively expand their reach beyond the crowded "ocean" o...
•
Episode 51
•
50:32
From Taproom to Takeaway: Creating Memorable Customer Touchpoints
Chris chats with brewery branding expert Tim Weaver of The Brand Weaver. They dive into creating memorable brand experiences for breweries, discussing customer touchpoints like taprooms, labels, and more. Tim shares insights on helping brewerie...
•
Episode 50
•
40:57
Intellectual Property Rights and Protecting Assets in the Craft Beverage Industry
James Gourley, an IP lawyer, discusses intellectual property in the Craft Beer Industry on the Get Hoptimized Podcast. Key insights include:Trademarks and Branding, Brewery Names ("house marks"), Beer Names, and avoiding Legal Issue...
•
Episode 49
•
41:18
Brewing Results with Taproom Marketing
This episode features Chris exploring effective marketing strategies for breweries and craft beverage companies. He highlights the crucial role of "owned channels", such as email lists, text message marketing, and websites.In discussing ...
•
Episode 49
•
32:10
Key Takeaways From CBC Indy
Just back from CBC 2025, Chris delivers his candid assessment of the expo. Was the shared booth experiment a success? What were the real conversations happening on the floor regarding costs and innovation? From the rise of THC to the tech takin...
•
Episode 48
•
23:20
CBC 2025 Preview: Motivated To Learn From One Another with John Szymankiewicz (Beer Law Center)
Join us as we dive deep with John Szymankiewicz of the Beer Law Center! In this episode, John tackles the critical legal questions surrounding the booming THC beverage market and other evolving trends in the craft industry. Learn why solid empl...
•
Episode 46
•
35:42
CBC 2025 Preview: Finding Solutions For Your Brewery with Grant Pierce (Live Tap Lists)
Grant Pearce, founder of Live Tap List, explains how his software streamlines menu management for breweries. Inspired by his brother's struggles, Grant created Live Tap List to centralize menu updates across digital displays, websites, and prin...
•
Episode 47
•
28:53
CBC 2025 Preview: Forging New Relationships with Ryan Halleman (Apex Group 360)
This episode of the "Get Optimized" podcast features Ryan Halleman of Apex Group 360, who provides insights into the craft beer industry and the upcoming CBC 2025. Ryan discusses his excitement exhibiting at CBC 2025, which He views...
•
Episode 45
•
36:30
CBC 2025 Preview: Exploring New Revenue Streams with Ricky Wojcik (Perfectly Dosed)
In this podcast episode, Chris interviews Ricky Wojcik of Perfectly Dosed, a Chicago-based company specializing in hemp emulsions. They discuss the growing market of THC-infused beverages, particularly in states where cannabis is legal, and how...
•
Episode 44
•
28:57
CBC 2025 Preview: Resources To Grow Your Brewery with Ross Stensrud (TapWyse)
In this episode of the Get Hoptimized Podcast, Chris interviews Ross Stensrud, co-founder of TapWyse, about the Craft Brewers Conference #CBC 2025 and how TapWyse helps breweries boost revenue through mobile apps. They discuss taproom maximizat...
•
Episode 43
•
25:01
CBC 2025 Preview: It's About More Than Cans and Equipment with Dan Klasen (Beverage Federation)
In this episode, we dive into the upcoming Craft Brewers Conference (CBC), known as the "Super Bowl" of brewing events, with Dan Klasen from the Beverage Federation. Dan shares his valuable insights for navigating CBC, especially for fi...
•
Episode 42
•
42:12
Should You Build An App For Your Brewery? - Interview with Ross Stensrud of TapWyse
In this interview, we are speaking with Ross Stensrud, Co-Founder of TapWyse. His company builds apps for breweries that add revenue streams and improve customer communication. We’ve had the chance to see the data for ourselves and speak with R...
•
Episode 41
•
42:21
Get Answers: Low Instagram Reach, Advertising for Multiple Locations, Email Marketing, and TikTok
This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Why Your Reach on Instagram Posts is Low RecentlyHow To Struc...
•
Episode 40
•
19:10
CBC Vegas Eats and Drinks (A Local's Guide)
If you're headed to Vegas for CBC, here's your local's guide to finding great drinks and eats. The Las Vegas Strip is massive, with many tantalizing options for any palate. You won’t have any trouble finding world-class restaurants and bars nam...
•
Episode 39
•
22:08
Improving Brewery Profitability with Derek Smith from Small Batch Standard
We're joined by Derek Smith, a Brewery Consultant with Small Batch Standard, to discuss profitability for breweries in 2024 and beyond. Derek and his team are doing incredible work helping breweries break down their finances into specific "busi...
•
Episode 38
•
38:29
Get Answers: Remote Locations, Seasonal Beer Gardens, and Website Builders
This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Marketing a brewery in a remote locationTips for promoting a ...
•
Episode 37
•
25:48
Get Answers: Meta Violations, Spam DMs, and Sharing Assets
This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Meta/Facebook account violations and how to get out of themSp...
•
Episode 36
•
30:14
Get Answers: Best Bang for Your Marketing Buck, Cloud Storage, and Promo Timelines
This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Where to get the most bang for your buck with digital marketing right ...
•
Episode 35
•
20:11