Get Hoptimized Podcast
Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing interviews with craft beverage insiders and discussing relevant marketing news. Learn more at www.gethoptimized.com or by following us on social media @gethoptimized.
Episodes
72 episodes
Epic Brand Story Telling with Carl Cleanthes (Epic Made)
Chris opens up the creative minds in this episode with Carl Cleanthes, founder of Epic Made, an entertainment-quality content agency known for work with clients like Sci-Fi, Nickelodeon, Hasbro, and Deschutes Brewery. Learn why storytelling and...
How SampleFinder is Saving Retail with Al Schuster and Heather Johnson
They're back! Al Schuster and Heather Johnson from Polaris Brand Promotion are here to announce the launch of SampleFinder—the revolutionary new app that promotes experiential marketing directly to you! Say goodbye to missed demos.Visit...
%20(1).png)
Free Bird Southern Spring Water with Jay Williams
Jay Williams, founder of Free Bird Southern Springwater shares the secrets to building a brand with a soul in the competitive canned water market, detailing their explosive growth, Americana branding strategy, and a critical distribution deal w...
Arizona Brewers Guild with Andrew Bauman
On this episode, host Chris is joined by Andrew Bauman, Executive Director of the Arizona Craft Brewers Guild, to explore the state's vibrant beer scene, legislative wins, and partnerships that strengthens members long-term success.If yo...
Validation Ale with Brian Deignan
We sat down with Brian Deignan, owner and operator of Validation Ale. Brian brought his background in startup tech and market validation to the brewing industry. The result is a radically innovative, customer-centric model that has allowe...
Texas Brewers Guild with Caroline Wallace and Chris Troutman
Chris sits down with Caroline Wallace, Executive Director of the Texas Brewers Guild and Chris Troutman, Co-Founder of Good Line Beer Co., to unpack the realities of running and growing a craft brewery in today’s market especially in a state as...
.png)
Washington Brewers Guild with Daniel Olson and Shawna Cormier
Washington State is one of the most influential craft beer regions in the world and the Washington Brewers Guild sits at the center of it all. In this episode of the Get Hoptimized Podcast, our host Chris speaks with the Guil...
.png)
The American Craft Beer Hall of Fame with Marty Nachel
In this episode of the Get Hoptimized Podcast, we’re joined by Marty Nachel—certified beer judge, Beer for Dummies author, and craft beer industry veteran. Marty shares the moment that launched his career, reflects on the i...
.png)
New Zealand Hops with Brian Clayton of Clayton Hops
Get ready—this episode is a hop lover’s dream! In this episode of the Get Hoptimized Podcast, we sit down with Brian Clayton, CEO of Clayton Hops —New Zealand’s largest hop grower and most advanced hop processor. Brian takes us...
What Makes a Website Actually Work for Your Business with Jeff and Peter from Brandartica
In episode 62 of the Get Hoptimized Podcast, we dive into what truly makes a website work. Jeff and Peter from Brandartica, a branding and web development agency, discussed the critical role of a website in a business's digital marketing ecosys...
TTB Efficiency with Wendy Raymond of Taps and Snaps
The world of alcohol production is exciting, but it comes with a complex web of regulations from the Alcohol and Tobacco Tax and Trade Bureau (TTB). For breweries, distilleries, and other producers, staying compliant is crucial to avoid costly ...
Digital Word Of Mouth Tactics and Technology with Richard Carnegie of BuzzyBooth
Richard Carnegie, Director of Sales and Marketing at BuzzyBooth joins us on the Get Hoptimized Podcast and shares his experience on how bars, taprooms, and restaurants can turn in-person fun into online buzz. Richard unpacked how B...
Mascots, Merch, and Duckpin Bowling with Wandering Monsters Brewing
We sat down with the incredible Jacob Hedges and Jason Brewer from Wandering Monsters to talk all things brand, content, and the power of family-friendly fun. From the flexible adaptation of their mascot across content and merch to keeping gues...
.png)
In Real Life Brand Experiences with Al Schuster and Heather Johnson of Polaris Brand Promotions
In this episode of the Get Hoptimized podcast, host Chris dives into the world of "In Real Life Brand Experiences" with special guests Al Schuster (President) and Heather Johnson from Polaris Brand Promotions. If you're a beverage brand running...
Improving Malt Operations with Marc Marashi of Malt Handling
Join us on this episode of the Get Hoptimized podcast as Marc Marashi, Project Manager at Malt Handling teams up with our host Chris Overlay and together they discuss everything about optimizing malt operations for Craft Brewers and Distillers....
Effective Retail Displays with Kimberly Ross and Brian Beck of Middlestreet Graphics & Display
In this episode of the Get Hoptimized podcast, Host Chris chats with Kimberly Ross and Brian Beck from Middle Street Graphics and Display. Our guests share over 40 years of experience in beverage signage and displays, working with brands from g...
What Video Games Teach Us About Craft Beer Marketing by Chris Overlay
In the podcast episode "What Video Games Can Teach Us About Marketing," Chris from Get Optimized draws parallels between video game strategies and effective marketing.He introduces the concept of gamification in everyday interactions and...
Where AI Fits Into Your Beverage Data Models by Jonathan Hooten of Paradym Data
In this episode, Host Chris interviews Jonathan Hooten (Hootie), founder of ParadYm Data, an expert in beverage data with 25+ years of experience. They discuss the fundamentals of beverage data, including depletions and sales data, emphasizing ...
The Evolution of Craft Beverage Distribution with Sam Anderson of BevAssets
In this Get Hoptimized Podcast episode, host Chris speaks with beverage industry veteran Sam Anderson of BevAssets. Sam unpacks the intricate strategies enabling craft breweries to master complex distribution systems, guiding breweries o...
Creatively Adding Beverage Lines with Richard Eklund of Add-A-Tap
In this episode of the Get Hoptimized Podcast, Host Chris welcomes Richard Eklund, founder of Add-A-Tap as He joins us to discuss his company's innovative easy-to-use draft beverage solution that brings quality pour to any setting. These system...
Alternative Retail Channels and Strategies with Mike Levinson of Food Service Octopus
In this episode of the Get Hoptimized Podcast, host Chris sat down with CPG distribution veteran Mike Levinson, founder of Food Service Octopus, to explore how craft beverage brands can creatively expand their reach beyond the crowded "ocean" o...
From Taproom to Takeaway: Creating Memorable Customer Touchpoints
Chris chats with brewery branding expert Tim Weaver of The Brand Weaver. They dive into creating memorable brand experiences for breweries, discussing customer touchpoints like taprooms, labels, and more. Tim shares insights on helping brewerie...
Intellectual Property Rights and Protecting Assets in the Craft Beverage Industry
James Gourley, an IP lawyer, discusses intellectual property in the Craft Beer Industry on the Get Hoptimized Podcast. Key insights include:Trademarks and Branding, Brewery Names ("house marks"), Beer Names, and avoiding Legal Issue...
Brewing Results with Taproom Marketing
This episode features Chris exploring effective marketing strategies for breweries and craft beverage companies. He highlights the crucial role of "owned channels", such as email lists, text message marketing, and websites.In discussing ...
