Get Hoptimized Podcast
Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing interviews with craft beverage insiders and discussing relevant marketing news. Learn more at www.gethoptimized.com or by following us on social media @gethoptimized.
Episodes
47 episodes
CBC 2025 Preview: Motivated To Learn From One Another with John Szymankiewicz (Beer Law Center)
Join us as we dive deep with John Szymankiewicz of the Beer Law Center! In this episode, John tackles the critical legal questions surrounding the booming THC beverage market and other evolving trends in the craft industry. Learn why solid empl...
•
Episode 46
•
35:42
CBC 2025 Preview: Finding Solutions For Your Brewery with Grant Pierce (Live Tap Lists)
Grant Pearce, founder of Live Tap List, explains how his software streamlines menu management for breweries. Inspired by his brother's struggles, Grant created Live Tap List to centralize menu updates across digital displays, websites, and prin...
•
Episode 47
•
28:53
CBC 2025 Preview: Forging New Relationships with Ryan Halleman (Apex Group 360)
This episode of the "Get Optimized" podcast features Ryan Halleman of Apex Group 360, who provides insights into the craft beer industry and the upcoming CBC 2025. Ryan discusses his excitement exhibiting at CBC 2025, which He views...
•
Episode 45
•
36:30
CBC 2025 Preview: Exploring New Revenue Streams with Ricky Wojcik (Perfectly Dosed)
In this podcast episode, Chris interviews Ricky Wojcik of Perfectly Dosed, a Chicago-based company specializing in hemp emulsions. They discuss the growing market of THC-infused beverages, particularly in states where cannabis is legal, and how...
•
Episode 44
•
28:57
CBC 2025 Preview: Resources To Grow Your Brewery with Ross Stensrud (TapWyse)
In this episode of the Get Hoptimized Podcast, Chris interviews Ross Stensrud, co-founder of TapWyse, about the Craft Brewers Conference #CBC 2025 and how TapWyse helps breweries boost revenue through mobile apps. They discuss taproom maximizat...
•
Episode 43
•
25:01
CBC 2025 Preview: It's About More Than Cans and Equipment with Dan Klasen (Beverage Federation)
In this episode, we dive into the upcoming Craft Brewers Conference (CBC), known as the "Super Bowl" of brewing events, with Dan Klasen from the Beverage Federation. Dan shares his valuable insights for navigating CBC, especially for fi...
•
Episode 42
•
42:12
Should You Build An App For Your Brewery? - Interview with Ross Stensrud of TapWyse
In this interview, we are speaking with Ross Stensrud, Co-Founder of TapWyse. His company builds apps for breweries that add revenue streams and improve customer communication. We’ve had the chance to see the data for ourselves and speak with R...
•
Episode 41
•
42:21
Get Answers: Low Instagram Reach, Advertising for Multiple Locations, Email Marketing, and TikTok
This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Why Your Reach on Instagram Posts is Low RecentlyHow To Struc...
•
Episode 40
•
19:10
CBC Vegas Eats and Drinks (A Local's Guide)
If you're headed to Vegas for CBC, here's your local's guide to finding great drinks and eats. The Las Vegas Strip is massive, with many tantalizing options for any palate. You won’t have any trouble finding world-class restaurants and bars nam...
•
Episode 39
•
22:08
Improving Brewery Profitability with Derek Smith from Small Batch Standard
We're joined by Derek Smith, a Brewery Consultant with Small Batch Standard, to discuss profitability for breweries in 2024 and beyond. Derek and his team are doing incredible work helping breweries break down their finances into specific "busi...
•
Episode 38
•
38:29
Get Answers: Remote Locations, Seasonal Beer Gardens, and Website Builders
This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Marketing a brewery in a remote locationTips for promoting a ...
•
Episode 37
•
25:48
Get Answers: Meta Violations, Spam DMs, and Sharing Assets
This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Meta/Facebook account violations and how to get out of themSp...
•
Episode 36
•
30:14
Get Answers: Best Bang for Your Marketing Buck, Cloud Storage, and Promo Timelines
This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Where to get the most bang for your buck with digital marketing right ...
•
Episode 35
•
20:11
Design Better Labels and Packaging - Guest Jillian Noble of Elbongürk Design
Really excited to chat Label and Package Design with a pro like Jillian. She's got a TON of experience and has done work for some great brands like Central Waters, Omni, and Lagersmith. Whether you are working with designers or doing design you...
•
Episode 34
•
47:27
4X ROI with Brewery Finder and Rewards App "Crackem"
When I hear "app," I usually cringe a little bit. There are seemingly a million of them out there and it's hard to find anything that actually works... But I tell you what, a new-ish app called Crackem has actually proven some success.Fo...
•
Episode 33
•
40:20
Brewery Websites, How To Better Navigate The Design Process
A website is one of the most essential components of a marketing strategy, but building one can be downright painful. So how can you better navigate the process? We're joined by website expert Marcus Ohanesian, Founder of Perfect E...
•
Episode 32
•
50:43
T-90 Pellet Issues with Guest Chris Holden of The Hop Guild
We recently had a neat conversation about T-90 pellets. More specifically about their efficiencies… and inefficiencies. Our good friend Chris Holden chimed in on the topic. He is the dude heading up sales and marketing for The Hop Guild up in N...
•
Episode 31
•
29:12
Tales From A Rebranding Experience with Virginia Beer Co.
We've got a story for you. It starts with a couple of buddies who met in college, graduated, and then decided to start a brewery together. Since then, they have grown the brewery to be quite a staple in their community.In fact, their bee...
•
Episode 30
•
35:10
CBP Connects Milwaukee Event Preview with Andrew Coplon
Andrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we wanted to uncover what actually makes it so...
•
Episode 29
•
29:59
NA Brewing, Branding, and the Business Model w/ Guest 1820 Brewing
We FINALLY get to talk about NA beer! Our Guest, Alan Lapoint from 1820 Brewing, geeks out with us. We talked about branding, the brewing process, and how the e-commerce business model works for Non-Alcoholic beer. For all our listeners...
•
Episode 28
•
29:26
Craft Brewers Conference 2023 Preview with Ann Obenchain
We get an insider preview of the Craft Brewers Conference in Nashville this May. Ann Obenchain, Marketing & Communications Director for the Brewers Association, joins us. She answers questions about how to make the most of your conference e...
•
Episode 27
•
28:48
Controlling Brewery Costs in 2023
We're joined by Kary Shumway of Craft Brewery Financial Training to talk about how to better control costs in 2023. A very timely episode considering the current economic climate. Even if we weren't dealing with a recession or inflation, the in...
•
Episode 26
•
43:42
Is Dry January all Hype? Plus Google Trends Data for Valentine's, Super Bowl, and St. Patrick's Day
An article from Marketing Brew about Dry January trends data raises some questions about the hype vs. participation of Dry January. We take a look at the data ourselves and give an analysis. Then, we take a look at Google Trends data for ...
•
Episode 25
•
18:16
What New Instagram Feed Filtering Means for Your Brewery's Content
This week, we're changing things up with the podcast format. We'll be reviewing a few pieces of news relevant to the craft beverage industry and marketing. Links to the articles discussed in this episode can be found on our blog at gethoptimize...
•
Episode 24
•
29:50
Unpacking Public Relations for the Craft Beer Industry
When we think about Public Relations, a lot of questions come to mind. As a craft beer business, should you care about public relations? And what the heck does "public relations" really mean? How can you get started with PR???&nb...
•
Episode 23
•
42:49
.jpg)