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Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing interviews with craft beverage insiders and discussing relevant marketing news. Learn more at www.gethoptimized.com or by following us on social media @gethoptimized.
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Is Dry January all Hype? Plus Google Trends Data for Valentine's, Super Bowl, and St. Patrick's Day
An article from Marketing Brew about Dry January trends data raises some questions about the hype vs. participation of Dry January. We take a look at the data ourselves and give an analysis. Then, we take a look at Google Trends data for Valentine's Day, Super Bowl, and St. Patrick's Day.
Reference: https://www.marketingbrew.com/stories/2023/01/25/how-alcohol-brands-are-embracing-the-rise-of-dry-january
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