Get Hoptimized Podcast
Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing interviews with craft beverage insiders and discussing relevant marketing news. Learn more at www.gethoptimized.com or by following us on social media @gethoptimized.
Get Hoptimized Podcast
Tales From A Rebranding Experience with Virginia Beer Co.
We've got a story for you. It starts with a couple of buddies who met in college, graduated, and then decided to start a brewery together. Since then, they have grown the brewery to be quite a staple in their community.
In fact, their beer is served around the world, including in Virginia. New York, the United Kingdom, Europe, Asia, and even New Zealand. So what started out as just a couple of buddies in college has grown into something quite amazing. We're talking about the Virginia Beer Co and were joined by founders Chris Smith and Robby Willey on the latest Get Hoptimized Podcast.
We could have them on just because they've grown a successful brewery, but they've recently gone through a rebranding which we thought was especially fascinating. So, dive into this episode to hear about why they decided to update the brand and what their experience was like along the way.
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