Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq, Chris Do, Gary Vaynerchuk (Gary Vee).
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024) and RYO (2025).
Episodes
269 episodes
How Human Connection Beats AI At Scale – with Joe Pulizzi | S5 E47
What if the safest career move right now is the one that looks riskiest on paper? We sit down with Joe Pulizzi, author of Burn the Playbook, to unpack why synthetic content is rising, why the algorithm favors cheap efficiency over human craft, ...
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Season 5
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35:32
Audience First: Storytelling That Sells – with Park Howell | S5 E46
Imagine boosting engagement by 400% without changing your product, only your story. That’s the promise Park Howell delivers as we dive into why audiences don’t care about what you make—they care about what you make happen in their lives...
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Season 5
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32:35
AI At Work, Humans In Charge | S5 E45
A packed Lisbon room. A candid conversation with Sérgio Ferreira, Partner at EY and Jo Smets, President, CCLBL & CEO, BluePanda. And a straight shot of strategy on how AI shifts from cost-cutting to true growth. We take you inside real exam...
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Season 5
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32:48
Living On Crypto Since 2015 | S5 E44
What happens when you stop treating crypto like a lottery ticket and start treating it like money? We sit down with Joël Valenzuela – core member of DashDAO and creator of Digital Cash Network – who has lived entirely on cryptocurrency since 20...
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Season 5
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29:54
From Maze to Movement: How RYO Brings Real-World Payments to Web3 | S5 E43
Crypto isn’t supposed to feel like homework. We sit down with Lani Dizon, co-founder and president of Zenza Capital and the RYO Digital Project, to unpack how RYO turns Web3 from hype into habit—usable money, real payments, and tools your famil...
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Season 5
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26:50
🎧 [BONUS] The Future CMO – Full Audiobook | How Modern CMOs Win with Trust, Tech & Smart Visibility
🎧 Full audiobook edition of “The Future CMO” – written and narrated by Joeri Billast.The job changed while most of us were still crafting campaigns. We break down how the CMO is being rebuilt into a Chief Value Officer who speaks...
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Season 5
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2:21:06
How AI Changes Your Customers – Mark Schaefer's New book | S5 E42
Imagine algorithms that feel more attentive than people – always patient, never tired, and ready with the perfect follow‑up question. That illusion of empathy is already shaping how buyers research, decide, and stay loyal. We sit down with Mark...
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Season 5
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29:44
Marketing Theater Is Canceled, Sorry | S5 E41
Two launches, one clear direction: make technology usable and make marketing accountable. We open with the debut of RYO's LIFE Wallet, a super wallet designed for everyone. Start in seconds, sign in with biometrics, recover securely, and send c...
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Season 5
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7:15
Predicting the Future: How LiveDuel is Revolutionizing Sports Betting | S5 E40
Ever wondered how Web3 technology is transforming the sports prediction landscape? Will Martin, founder of LiveDuel, shares his journey from economics student to innovative entrepreneur at the intersection of DeFi and sports engagement....
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Season 5
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25:53
From Crypto Victim to Security Visionary: Xavier's Story | S5 E39
What happens when you lose your Bitcoin in the Mt. Gox hack, then watch 44,000 Ethereum vanish from a project you helped build? For Xavier Hendricks, these painful experiences sparked a mission to revolutionize crypto security through radical s...
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Season 5
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27:30
The Crypto Storytelling Problem: Tales from Four Continents | S5 E38
The crypto industry has a storytelling problem. Despite its revolutionary potential, most crypto projects struggle to connect with mainstream audiences because they've created an insular world of jargon, acronyms, and narratives that actively e...
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Season 5
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31:06
From Keynote Stage to Amazon: The Future CMO | S5 37
The marketing landscape is transforming rapidly, and leadership must evolve with it. That's the driving insight behind my exciting announcement today – my new book "The Future CMO" is almost ready to launch! After sharing keynote stages with Ph...
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Season 5
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5:12
Reimagining Business with AI | S5 E36
Dive into a revolutionary conversation with Kelwin Fernandes, co-founder and CEO of NILG AI, who shares a powerful vision for how artificial intelligence is fundamentally reshaping business strategy and entrepreneurship.Drawing from 15 ...
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Season 5
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29:43
Crypto Who? Making Web3 Gaming Accessible to Everyone | S5 E35
The wall between Web3 and mainstream gaming is finally crumbling, and Joana Barros is helping to tear it down brick by brick. As Marketing Director at My Neighbor Alice, she's spearheading a revolution in how blockchain games approach player on...
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Season 5
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29:29
From Accidental Entrepreneur to Building One of Asia’s Leading Blockchain Firms | S5 E34
Vikram R Singh takes us on a journey from his unexpected entrepreneurial beginnings to building Antier, a blockchain powerhouse with 700+ team members that has weathered multiple market cycles through unwavering vision and purpose.What ...
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Season 5
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25:48
Building Trust in Web3 | S5 E33
What if the best model for Web3 community building isn't found in crypto at all, but in places like Taylor Swift fandom or Buffalo Bills tailgates? This thought-provoking insight from Catherine Daly, CMO at Space and Time, challenges how we app...
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Season 5
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28:56
Fighting Bots: The human.tech Revolution | S5 E32
What happens when artificial intelligence makes it increasingly simple to create thousands of fake identities? In the world of Web3, this isn't a theoretical question. It's a pressing challenge that threatens to undermine the fair distribution ...
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Season 5
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31:54
How Transak Is Making Crypto Accessible In 100+ Countries | S5 E31
The cryptocurrency onboarding experience remains a critical bottleneck for mainstream adoption, with the entire Web3 ecosystem claiming just 370 million monthly active users compared to Meta's staggering 3.9 billion. How do we bridge this massi...
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Season 5
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32:56
Money, Meaning, and Mindfulness: Redefining Success in Crypto S5 | E30
Francisco Quartin de Macedo shares his journey from sports betting at 14 to managing millions in crypto trading, and how his pursuit of meaning led him to create a purpose-driven hedge fund after achieving financial freedom.• Starting w...
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Season 5
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32:12
Wisdom from a Young VC's Journey | S5 E29
Money shouldn't be your startup motivation: a profound truth that Violetta Chekan, VC and entrepreneur with over 13 years of early-stage investing experience, shares from the beginning of our conversation. "A startup doesn't have any money unti...
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Season 5
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30:26
Telegram's NFT Revolution: The Rise of Digital Collectibles | S5 E28
Digital ownership is evolving rapidly, and nowhere is this more evident than in Telegram's thriving ecosystem. Alex, CMO of DOGS and Open Builders, takes us on a journey through the revolutionary world of digital collectibles that's transformin...
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Season 5
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28:54
Ledger x San Antonio Spurs: The Global Partnership Built on Trust, Culture and Digital Ownership | S5 E27
"We shouldn't be the homework assignment. We should be the song that you listen to on the radio," says Ariel Wengroff, EVP of Communications and Marketing at Ledger. This captivating insight captures the essence of how one of crypto's mo...
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Season 5
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30:06
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The Telegram Gaming Revolution: Why 1 Billion Users Are the Untapped Goldmine | S5 E26
Komal Amin (Koko) shares how GOAT Gaming is leveraging Telegram's billion-user ecosystem to pioneer AI-powered Web3 gaming with fast, competitive gameplay where users can win prizes and earn crypto.• Telegram provides unique distributio...
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Season 5
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26:57
Walk & Talk in Sintra with Sweatcoin's founder | S5 E25
Imagine getting paid real cryptocurrency simply for walking. This isn't science fiction. It's the revolutionary model created by Sweat Economy that's bringing the next billion users into Web3 through something everyone already does daily.
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Season 5
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30:45
From $6M to $40K and Back, with a Real Face: How Ajay Babber Rebuilt a Meme Coin with Community and Conviction | S5 E24
What happens when a meme coin project's founder vanishes overnight? For most crypto projects, that's a death sentence, but not for Shitcoin. In this fascinating conversation with Ajay, we explore the remarkable story of a community that refused...
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Season 5
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25:22
