Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#108 Packaging Design: 8 Game Plan for Getting Your Product Selling
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According to Warren Spence, founder Motor, a brand design agency and my guest in this episode, the modern world is as fast as a Japanese bullet train and our generation is fixated on digital media content. Let’s just say, according to Warren, that visual communication is a little out of control, mainly because of social media but it will only get faster. Supermarkets, pharmacies and other retailers stock thousands of brands that create visual noise. Products are competing fiercely so to cut through the ‘blah blah basic boring’, you need to disrupt, be outstanding, and simply stand out.
In this episode Warren tells me what his 8 Game Plan is for getting food, drink & pet treat packaging design selling. Listen and discover:
📦 If you are a disrupter or a mover within category;
📦 How to marry words and icons to create an iconic brand;
📦 How to work with packaging design when it’s not flat (let’s be honest, hardly any is, so you need to know this);
📦 Colourality - what it is and why you have to get it right or get left on the shelf.
The team, Warren and Wren, from Motor will be in the Festival Fairground at Foodpreneurs Festival on May 17th. Get your tickets now and talk directly with them about your brand and pack design to ensure your product is landing on more retail shelves and getting in more consumers’ hands!
LINKS & RESOURCES:
- Foodpreneurs Festival - Your Year’s Worth of Sales & Promotion Opportunities All in One Day!
- Tickets to Foodpreneurs Festival
- Your Free Pitch Plan (new updated version!)
- Become A Festival Insider
- Kreol Drinks
- Carman’s
- Ocean Chef
- Episode #87 Bringing Innovation to the Humble Egg
- Motor Instagram
- Motor LinkedIn
- Motor website
- Warren Spence's book
- Collaboration Corner at Foodpreneurs Festival
Season 17 with NFTC
Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
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